Hiv and Aids in the Black Community

1140 WordsFeb 5, 20135 Pages
Running head: HIV/AIDS in African Americans 1 HIV/AIDS in November 15, 2012 Research, Definition, and Statement of HIV/AIDS African-Americans are the ethnic group most affected by HIV/AIDS. Ironically african-americans represent 14% of the population of the United States , but represent 44% across the gender line. African-american men represent 70% of HIV infections among the ethnic group, however african-american women are also highly at risk of HIV infection. Indeed they have a rate of infection that is 15 times greater than the rate for caucasion women (HIV among African-Americans, 2012). Most African-american women (85%) are infected with HIV through heterosexual sex, often with partners, who claim to be…show more content…
Final Decision The best solution is the implementation od an Hiv awareness campaign targeted at African-american women. African-american women as a population have lower rates of awareness about HIV infection, ahich is is perceived to be primarily a homosexual disease that’s inflicts homosexual men (Cleveland, 2008). African-american women also are likely to discount the possibility that their male partners are engaged in homosexual activity ( Hunter & King, 2005). Addressing these erroneous beliefs must be the first step in encouraging African-american women to engage in safe sex practices. Providing access to condoms and testing before an awareness campaign puts the cart before the horse. The primary step for this solution requires securing the services of a reputable and professional marketing and advertising firm that will develop the awareness campaign, which will be distributed on billboards, bus stops, and other public spaces that accept visual advertising. An awareness campaign must first identify its target audience and related interests, needs , education,beliefs,biases, and behaviors that will influence reception of the message. A socioeconomic demographic evaluation of African-american women, particularly those in the working and lower classes , will be conducted. A survey of a smaple population in the target population should gauge attitudes
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