Hmbr, Bangladesh

The Process is that when received, all items are counted manually and taken to the warehouse - loaded on to special shelves. Information is recorded on the computer. Each department identifies goods needed. A list is made and items taken for display and sale in the shop. Department staff replenish the shelves when needed under close supervision and management in order to supply a high class service to customers.

7. Growth after the M.L.A.B. product line has grown and the target market are happy to accept the lifecycle. We offer true loyalty to our value custom.

A target market denotes a section of customers that a business aims at selling its products and services to. Markets can be segmented on basis of geogrphical area, the demographic factors, the psychographic factors, and the behavioral factors of the target population. Demographic market segmentation is determined on factors such as age, sex, occupation, religion, the level of education, and generation it determines the perceived benefits of the product. Based on the demographic features, Harkins Theatres majorly targets parents and children.

The target market is generally the most lucrative choice from among different market segments – each segment being identifiable, measurable, sizable, reachable. For best results, include a fair amount of demographic information (income range, education level, family situation, etc.).

The individual departments have their own checkouts for its products and warehouse space is shared by

1. MM possesses a competitive position in this segment in terms of quality product offering and close customer relationships through high level of customer support.

target markets with respects to that product. For this reason, in this report I picked

Assume HQ is responsible for replenishing inventory at the stores. a) What information is needed and how is it used to decide what to send to each store? b) Where does the information come from? c) Why didn’t we have each store decide what to order from the warehouse?

This company that was very successful about the marketing and distributing is a computer distributorship in the Sharahad. The Mizar Marketing has staff system that has skill to serve customer. They can serve American computer company even thought they didn’t known American’s culture and speak English.

• Target Marketing- is known as the approach of attracting customers that will buy the products you are selling. Now when it comes to using this type of tool, it has been known to be the most current method that is being used by marketers when selling products. By using this tool, different markets will be able to concentrate on things that can promote the

4. HQ tells the warehouse, which stores to send the products to, how much product each store needs and when the store needs the products.

With 25 years in logistics with the military, I feel I could truthfully say they have a central distribution center that services different regions. Most major chains stores function this way for accountability and processing orders. These type centers are use do support a specific region this cuts down on the cost for shipment and again proper accountability. This would help to provide a faster turnaround of the products I know with my job and the current technology we have our automated system can now order as a product moves off the shelf. By doing this a local distribution center will receive our shortages and will backfill on monthly bases. With a supermarket like Kroger’s it could backfill daily. It is easier for the transportation facility to ship goods to stores within the region. Distributions centers can cut out a lot of confusion; there are different buyers and demand for each section in the supermarket. However there will be special type products like bread, and soft drinks, that will come straight from the manufacturer due to demand and shelf life the manufacture has placed on them..

Their biggest target customer is young generation who are familiar with social media and advertising. MMBC needs to build up more social media and advertisement to approach young generation.Thus, they can create attractive television advertisement for both light brand and larger to pay attention of audiences. They also invest money to participate in beer festivals and events to expand beer market for young generation.

Second-tier domestic producers (12.5 % market share in ECR, Case study - exhibit 3), medium-size competitors and regional producers, category to which MMBC belongs. These companies try to follow the major players in their product offering and marketing strategies, but fall short on the financial and marketing capabilities. They constitute MMBC’s main competition.

Following considerable investment in new warehouse and carrier management systems the number and quality of delivery options had increased. Now delivery options include: same day, next day or standard delivery options that normally takes around 2-3 days. Also customers can set delivery date by themselves and if wanted can be notified via email or text alerts of delivery status. In addition 85% if orders are tractable