Hmbr, Bangladesh

The Process is that when received, all items are counted manually and taken to the warehouse - loaded on to special shelves. Information is recorded on the computer. Each department identifies goods needed. A list is made and items taken for display and sale in the shop. Department staff replenish the shelves when needed under close supervision and management in order to supply a high class service to customers.

The central target market for Wilson’s Bakery is the local residents; however, friendly customer service at an affordable price and high quality products is the ultimate key in maintaining the local market share of this target market. Although the primary target market would be the Barrow residents, the secondary target market would consist of the surrounding

A target market denotes a section of customers that a business aims at selling its products and services to. Markets can be segmented on basis of geogrphical area, the demographic factors, the psychographic factors, and the behavioral factors of the target population. Demographic market segmentation is determined on factors such as age, sex, occupation, religion, the level of education, and generation it determines the perceived benefits of the product. Based on the demographic features, Harkins Theatres majorly targets parents and children.

The target market is generally the most lucrative choice from among different market segments – each segment being identifiable, measurable, sizable, reachable. For best results, include a fair amount of demographic information (income range, education level, family situation, etc.).

Currently, the company is a global giant, in terms of its ability to move goods. Also, the company is highly visible and easily recognized. Over the years, it has become the world’s biggest package delivery company. However, it has also evolved to offer many other offerings and services. On a daily basis, the company operates and manages how goods and information are shipped throughout the world.

The individual departments have their own checkouts for its products and warehouse space is shared by

Target market is the market segment to which a particular good or service is marketed. It is generally studied and mapped by an organization through lists and reports containing demographic information that may have an effect on the marketing of key products or services.

Who are MM’s target customers? Are all segments equally attractive to MM? If yes, why? If not, why not? How do the different segments’ needs and expectations evolve over time?

The primary target customer is the active female homemaker who is busy with home, school and community activities. She is interested in the health and welfare of her children and family. She volunteers for school and community activities and maintains a busy social schedule. She is an excellent cook and entertains often in her home.

• Target Marketing- is known as the approach of attracting customers that will buy the products you are selling. Now when it comes to using this type of tool, it has been known to be the most current method that is being used by marketers when selling products. By using this tool, different markets will be able to concentrate on things that can promote the

| HQ sends orders to the supplier notifying them of the quantity of goods that needs to be sent to the warehouse. When the supplier receives these orders, they then send the goods to the warehouse. From there, the warehouse records and sends the appropriate amount of goods to the store. And from the store, the goods are sold to the customer.

Second-tier domestic producers (12.5 % market share in ECR, Case study - exhibit 3), medium-size competitors and regional producers, category to which MMBC belongs. These companies try to follow the major players in their product offering and marketing strategies, but fall short on the financial and marketing capabilities. They constitute MMBC’s main competition.

Following considerable investment in new warehouse and carrier management systems the number and quality of delivery options had increased. Now delivery options include: same day, next day or standard delivery options that normally takes around 2-3 days. Also customers can set delivery date by themselves and if wanted can be notified via email or text alerts of delivery status. In addition 85% if orders are tractable

Thus the Mizar Marketing has the ability to sale addition 10,000 units a year. With market in Sharahadan, Mizar is the big company in this region. It has more customers in this market.

target markets with respects to that product. For this reason, in this report I picked