Hmgt 395 Hgmt 310 Final Project Ambulatory Surgery Center Strategic Planning and New Service Development Umuc

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HGMT 310 Final Project AMBULATORY SURGERY CENTER strategic Planning and New Service Development UMUC
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Assignment 3: (20 points) Final Project- AMBULATORY SURGERY CENTER CASE STUDY (Power Point Presentation).
In the final project, students will apply the knowledge gained in this course to a case example.
Each student will select a SPECIFIC real Ambulatory Surgery Center and apply one of the scenarios below and develop a 10-12 slide PowerPoint presentation to discuss the current status of the organization, provide an overview of the
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What are some strategies you would use to increase referrals to your ASC while maintaining high patient satisfaction scores?
• Another challenge facing ambulatory surgery centers is the recruitment of new physicians. Following a national trend, many local hospitals and health systems are purchasing physician practices, which could eventually lead to doctors referring surgical cases to a hospital’s same day surgery department. Assuming there is ample opportunity to increase surgical volume, how do you intend to recruit physicians to practice via your ASC? What are some strategies/offerings you could employ?
• The ASC you are currently managing is experiencing out of network challenges. Additionally, the proposed reimbursement rates from payers do not match Medicare rates for your market. Most of your ASC contracts are based on the Medicare fee schedule and because many of your surgeries are not on that schedule, you have to negotiate a fee schedule on a case-by-case basis. What strategies could you employ as you work with payors to contract for reasonable rates that could save you both money in the short term?
• In this changing environment, you are required to do more with less. Reimbursement rates are declining; supply and implant costs, taxes, utilities, rent, salaries and benefits and other operating costs are increasing and there are more regulatory requirements i.e.,

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