Hms Polyphonic Marketing Case

According to Hein, Music is a major influence in marketing today, “ There have been 1,050 references of about 66 different brands in songs ranked in the top 20 through the beginning of October, according to San Francisco- based brand consultancy LucJam”(Hein 346). Keeping up with the techniques of advertisement for marketers will help with the increasing demands of future generations.

Product placement in music videos is quite a fruitful source of money for artists who approve it. The content of many commercial pop songs, the imagery displayed in music videos and the conspicuous consumption apparent in the lifestyles of pop stars all reinforce the idea that mass consumption will lead to happiness.

Additionally, there are other countries who had their influences in music in the USA, for example Mexicans. Mexicans helped to develop the Tex-Mex

I believed the basic aim of these websites were to digitally respond reasonable to the technological changes of how music was conveyed to drive sales In a positive manner but musician ended up getting a small fraction of the income receive from streaming videos and audio songs as royalties. I can personally testify to this with my personal attitude towards many popular songs I downloaded for free online that I heard for the first time on radio. In his article published in the New York Times on January 2013, Ben Sisario commented on how online streaming has hurt the industry and partially reduced sales. According to him, Many consumers has greatly welcomed this system citing them as a smart way to save money since streaming saves them more money than buying the physical album. This will virtually hurt the artist survival unless they are engaged in an important side business for survival. ( Hartwig Masuch, chief executive officer of BMG rights

By following the same format as the previous survey, the VSO gained no new knowledge as to what will increase ticket sales. Lowering price may help, but other factors such as music that people would like to hear but the VSO doesn’t offer, wasn’t collected. The VSO again wasted their money conducting a convenience sample where results are biased and questionable.

Over the past few years, cities around the United States have increasingly been touting the vigor of their music industries. These cities have been commissioning reports that show the undeniable importance of music and the music industry to the local economy and urban centre. Chicago is no exception; Chicago measured the size of the music industry in their city and applied the same economic metrics to other cities across the country in order to obtain comparative stats about other music cities.

3. While music is largely considered and listened to base on cultural preference. For example, many Americans enjoy country music, which may not be cared for somewhere like Japan. The benefit of having a business like E-Sonic is that through the use of internet we can appeal different music to different cultures around the world, making us worldly demanded for business.

When creating music, there must be something that appeals to the audience. Music in this age must now be more original than ever. New genres of music are being born at a rapid pace, which makes being original a difficult task. “Re-Tuning the Music Industry—Can They Re-Attain Business Resonance?” by Sudip Bhattacharjee, et al, writers for Communication of the ACM, makes the following statement: “Each song is unique. Artists strive to be distinctive and constantly adapt and innovate their offering. Consequently, music consumers face non-trivial search and evaluation tasks prior to each music purchase.” (Bhattacharjee 136). The willingness for consumers to buy music, whether it is an album or just one single song, increases when the music is something they have never heard of before. A band such as Nirvana was able to do just that. In the

Shelli Smith and Cindy Johnson have been best friends and co-workers for over 30 years. One of their long time passions they’ve shared together over

have become unreliable in terms of collecting royalties in this advance digital age. The proposal given from the government office is to give publishers an option to take their performance rights from the PROs. This will only apply to limited media platforms. This focuses on interactive streaming rights among the copyright holder. Publishers who decides to opt-out are will have for to give the list to the general music rights organization (GMRO).

The popular music industry in the late 1990s was dominated by a small number of integrated corporations with headquarters in Europe, the United States and Japan. This music market starts simply with an artist and moves along through many steps to the consumer. Everything has its start when a musician presents his music to a music manager, and if he/she finds the music promising, a contract is signed between the two, recordings are made and a marketing plan is drafted for the

No one can deny that technology is actively changing the music industry. Production, distribution and sales of music have been affected dramatically within the last 10 years along with artists, composers, and technicians. Most of the changes have been great for consumers, but vastly negative for professionals in the music industry, however a few artists have found ways to adapt to the changing atmosphere of digitally downloaded music and use it to their advantage. We’ve seen music change form from physical, tangible products like records and CD’s to electronic single tracks stored in an invisible cloud. Two major factors in this sudden revolution are online music stores (specifically iTunes) and file sharing websites that allow music to be downloaded illegally.

Before we analyze the value Hit Song Science creates, we should be clearly aware of the substance of Hit Song Science. Hit Song Science refers to comparing the mathematical characteristics of music with characteristics of past music hits to determine a song’s hit potential. From my point of view, the value Hit Song Science creates can be classified into two aspects — technology and business. On the technological level, Hit Song Science is an advanced technology in that it mixes music and math which cannot be perceived as relevant in a daily life. It is a

This is to recommend that Hit Song Science should market its product and services to record labels attempting to catch a larger share of the market.

Based on the background of “the era of the Digital lifestyle”, iTunes 3 target customers are;