Hoefler & Co.

I decided to do my paper on Ray Larabie who is known for his shareware/freeware fonts and is one of the biggest contributors to digital typography. He is a Canadian open and true type font designer born in 1970 currently living in Japan. He tends to specialize in sans serif fonts which are good for use in desktop publishing and graphic design titles/headlines rather than body text. His fonts have been used in several high profile projects such as Grand Theft Auto, Max Payne and the Price is Right.

Throughout time, there have been countless artists, designers and typographers that had the opportunity to make a bold statement, invent the next best thing or to engrave their name in the design industry for all eternity. Although ordinary people don’t realize a good design when they see it, they know it has attracted them somehow and they feel the need to ask and wonder how it came to be. Without question, Eric Gill has note ably revolutionized the type world. Without him there would be no benchmark for humanist typefaces; without Gill, there would be no Gill Sans, the font that will consistently be seen as a crisp, clean and readable font; as all typefaces should be. Despite for his one notorious face, he has created 11 typefaces, wrote

The type designer I chose is Paul Renner he was an graphic artist, type designer, author, and teacher from Germany in the late 1800’s early 1900’s. As he started his artistic road he began in the study of architecture and painting in Berlin, which led him to work as a painter. Then he cofounded a private school of illustration in Munich. He was also the designer behind the typefaces Futura, Plak, Futura Black, Futura Schlagzeile, Ballade, Renner Antiqua, and Steile Futura. These typefaces are still being used today in big movie titles.

Hoefler is a type foundry in New York created by Jonathan Hoefler and Tobias Frere Jones. Before when it first started it was called Hoefler & Frere-Jones but in 2014 they separated. In all started in 1989 when they created typefaces for Rolling Stone, Harper's Bazaar, even The New York Times.

derived from earlier sources of typefaces, Slimbach did a great job in modernizing an older

Franklin Gothic is a font style that is unique in its design and has set the standard as the look for many print-based businesses. Franklin Gothic’s creator was a man by the name of Morris Fuller Benton, who also designed or redesigned over 200 typefaces in his lifetime, but of course one of his most popular being franklin Gothic. Franklin Gothic has been used in numerous logos such as Showtime and New York University and also in the titles of magazine articles such as Time Magazine and subtitles such as Star Wars. The simplicity and the boldness of Franklin Gothic makes this font a classic that has been prominent from the time is was created to now times.

John Baskerville was an Englishman who worked in and is remembered for his work as a printer and type designer.

In the previous installment of this series, we took a closer look at Transitional style typefaces, so-called because they mark a transition from the former Old Style types—epitomized by Baskerville—and the subject of today’s brief history, the Moderns, also known as Didone (the terms Modern and Didone are used synonymously throughout this article).

Herbert F. Lubalin was one of the most memorable graphic designers who has prominently impacted the world of graphic design, undoubtedly inspiring graphic designers of his time and of the future. Herbert F. Lubalin was born on March 17, 1918, in New York, United States. At just seventeen years old, Lubalin began his college life at a private institution located in Cooper Union. This is where he learned the basics of typography which very quickly became his fascination. He loved the fact that a typeface had the power to instantly change the way words came across to the viewer. He graduated college in 1939 and began his rocky hunt for a suitable job. After being fired from his first job at a display firm for requesting a two dollar rise on his

Paul Renner was well known as the twentieth century German graphic designer, type designer, typographer, painter, and teacher, and also was known for creating the Futura typeface. Throughout his designs he became a big influence on the modern typeface designs and started to try fusing the gothic and roman typefaces, but he wasn’t into the Bauhaus font movement. But let’s starts off from the beginning on how Paul started.

Ray Larabie is from Ottawa, Canada. He has been creating fonts since he was young. His grandmother used to bring home stacks of dry-transfer lettering from work and give it to him. He studied these papers and learned all about fonts. He fell in love with fonts and memorized all of their names. When Ray got his first computer that is when he decided to start creating his own fonts. In the 1990’s, he started making free fonts and releasing them on his website called Ray Larabie Freeware Typeface of the week. Eventually he changed his website name to Larabie Fonts (Typodermic Fonts, 1). In 2001, he started a commercial font venture. Two years later he was able to quit his job as an Art Director at a video game company and work full time creating

of the Luxury Brands group with Starwood, and were directly involved in developing the “W”

Typography is a crucial part of our history and has existed since the dawn of man. When humans first stepped out of their caves and into the open world, they wanted to tell stories. In order to spread these ideas, they required writing. Although various interesting scripts exist through the ages, one interesting period is from 1750 to 1300 BC. There were various types of writing in this time period, each with their own unique styles and uses, few even inspire people in the modern world. It's fascinating that countless different types of writing exist within this time span. Writings from these time periods can easily illustrate how ancient type was used and how it affects modern day.

A lot of typographers work behind the scenes and are not often recognized for their innovative designs, and showmanship. Larabie has been criticized for years for creating fonts that are free to the public, but by doing this he has given himself the opportunity to express his work continuously. A designer who is passionate and creative will always create a large impact in the design industry. Other designers will be able to utilize the old techniques, and create them into something more than just a pretty, or sharp design, but a rather intriguing, and unique display that showcases the elements that a designer needs for a great design.

The Misprinted Type foundry is a new modern grunge style to the typography. With its unfinished, unclean, rebel design it is a style that is influenced by the new generation.