Hofstede Five Dimensions Model

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Geert Hofstede is perhaps the best known sociologist of culture and anthropologist in the context of applications for understanding international business.[citation needed] Many articles and research papers refer to his publications,[citation needed] with over 20,000 citations[citation needed] to his 2003 book Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations[13] (which is an updated version of his first publication[4]). The five dimensions model is widely used in many domains of human social life,[citation needed] and particularly in the field of business. Practical applications were developed almost immediately.[citation needed] In fact, when it comes to business, promoting cultural sensitivity will help people work more effectively when interacting with people from other countries, and will participate to make sure transactions are successful.

International communication[edit]
In business it is commonly agreed that communication is one of the primary concerns. So, for professionals who work internationally; people who interact daily with other people from different countries within their company or with other companies abroad; Hofstede's model gives insights into other cultures. In fact, cross-cultural communication requires being aware of cultural differences because what may be considered perfectly acceptable and natural in one country, can be confusing or even offensive in another. All the levels in communication are
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