Hofstede Individualism - Uk vs Can

4344 Words18 Pages
Hanze University of Applied Sciences

Hofstede’s Individualism in Crimestoppers
Focus on UK-Canadian Programs
International Communication January 6, 2013 Word Count: 2598

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There are many vast differences among the numerous cultural value systems, as most “value systems are rooted strongly in history and appear to be resistant to change” (De Mooij, 2003). However, if a culture has a significant influence on the development of another nation’s culture, is it surprising that those same values could very well transfer over? In the newer developed culture that adopted traits of a “mother” nation, is it not plausible for such aspects as advertisement and communication strategies to hold potential for applicability to both cultures
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As one can see, Individualism – of the IDV cultural dimension – is where the United Kingdom and Canada excel the most (see Figure 2, Appendix). Thus, that dimension is most applicable in crossculturally comparing the two nation’s programs to determine dominant characteristics in their similarities .In accordance with Geert Hofstede’s cultural dimension country scores, United Kingdom and Canada rank relatively high in Individualism of the IDV dimension – with scores of 89 and 80 respectively – making it a top dimension to match the two. There are several factors pertaining to individualism that define an individualist’s ideals versus that of a collectivist. Four noteworthy merits of importance to individualistic ideals are privacy, individual initiative, culpability, and independence (de Mooij, 2010). Several researchers’ works have associated these aspects reflecting traits commonly found with individualism favouring nations. To list ac couple of said researchers: Lamoreaux and Morling (2012), Zandpour (1994), Albers-Miller and Gelb (1996), de Mooij herself (1998), and Dahl (2004).

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While the four aforementioned factors are a good basis, another criterion is needed to compare Individualism of United Kingdom and Canada in order to gain a valuable insight into potential for cross culture communication strategies. This category compliments Hofstede’s individualistic and collectivistic culture dimension, and is another worthy
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