Hofstede 's Four Cultural Dimensions With Fons Trompenaars Models

In America today there are clear views on what masculinity and femininity. These views have given Americans the outlines for how they must behave based on what gender they are. Masculinity is constructed in American culture through many different forms of media, so as the ideals and values attached to masculinity change in the media so has the ideals and values that the everyday man see as being part of masculinity. In this respect the ideals and values of masculinity are shaped by what the media shows it to us.

Hofstede uses the words masculinity and femininity to refer to the degree to which masculine or feminine traits are valued or revealed (Samovar, Porter and McDaniel). The United States rates as a moderately masculine. Countries that favor masculinity stress equity, competition, and performance(Yates). They also strive for material success and expected to respect whatever is big, strong, and fast. France values femininity and stress equality, solidarity, and quality of work life (Yates). A feminine worldview maintains that men can assume nurturing roles while promoting sexual equality. One major difference in masculine/feminine cultures is the role of the woman in the workplace and at home. Feminine societies expect women to work and often provide the necessary social support systems. Although the United States is more masculine than France both countries treat females as equals.

Masculinity can be defined as the behaviours, social roles, and relations of men within a given society in addition to the meanings that are attributed to them. The term masculinity stresses gender, unlike male, which stresses biological sex. Despite, this we often times see masculinity being represented as directly correlating to men with an inability to adhere to this is shown making you less of a "man". As put by Katz (1999) there is an expectation that men on screen must be void of emotion, not backing down from a fight, tough and an embodiment of the male gaze. Katz (1999) argues that essentially what

Principles like collectivism are structured to give individuals priorities and conducts to follow. Meanwhile, individualism is set as a principle that favors freedom of action for individuals

Masculinity has changed very little over time. By definition, to be masculine is to be tough, having little or no emotion, and having great physical strength and endurance. Men are thought to be natural leaders and should accept the role of dominating the household (both his wife and children. “Inequality between women and men is a worldwide social phenomenon”. (Schaefer, R., 2012. p354)

Three main terms will be used in this essay and require a definition as to avoid confusion. Masculinity is defined by Merriam-Webster as,

Masculinity is a topic that has been debated in our society extensively, through research as well as in informal settings. Many wonder what it means to be masculine, and if we can really assign a definition to such a subjective term. After all, shouldn't one's own perception be the determinant of what constitutes masculinity? This self-construction would be the ideal in our society, but unfortunately, it represents a false belief. Masculinity has certain characteristics assigned to it by our culture. In this paper I will explore the many facets of masculinity and demonstrate how certain beliefs pertaining to it are perpetuated in our society. I will also uncover many of the contradictions between society's assigned definition of

“Every culture in the world prescribes norms for behaviour that are assigned on the basis of sex” (Kilmartin, 1993, p. 3). Traditionally though the two main constructed genders belong to masculinity and femininity, for men “They learn to act in a ‘masculine’ way and avoid … [the] ‘un-masculine’. The social settings in which adult men find themselves tend to reinforce these standards” (Kilmartin, 1993, p. 6). Masculinity is associated with the public sphere and according to Kilmartin these traits that are reinforced by society include; dominance, competitiveness, lacks emotion, is aggressive and forceful.

Masculinity - Femininity opposition reflects also on the men and the women in the scene.

Looking at the chart the first dimension of culture plotted is individualism-collectivism. This dimension addresses how people define themselves and their relationships with others. Cultures that fall on the individualism side of the continuum share four characteristics. First, such cultures consider the individual to be the most important entity in any social setting. Second, individualistic cultures stress independence rather than dependence. Third, individualistic cultures reward individual achievement. The last characteristic is; individualistic cultures value each individual’s uniqueness.

Traits of masculinity would be the possession of power, status, money, wealth, strength, consistency, and dominance among other things. The loss of any one of those characteristics is deemed as humiliating to a man, and a man will go on the line and do almost anything to prove and maintain his masculinity.

The world average for the Masculinity Dimension is 50, with both the United States and Australia having a higher ranking. Traits associated with masculinity are assertiveness, material success, and individual achievement. The female population has adapted these traits and begun to shift toward a more traditional male role, with an increasing number of women continuing to enter the workforce. The direct communication style of the United States illustrates the masculine traits. The U.S. places heavy emphasis on getting their point across rather than getting to know those they are doing business with. This dimension is closely related to both countries’ rankings in the individuality dimension.

Power/Distance (PD), “refers to the degree of inequality that exists- and is accepted- among people with and without power. A high PD score indicates that society accepts an unequal distribution of power, and that people understand “their place” in the system. Low PD means that power is shared and well dispersed.” (www.mindtools.com) As an example from the article, Myers goes on to say, “there were basically four levels: VP, director, manager, and worker bee. You only talked to people at your level.” SK Telecom boasted that

When a business decides to venture internationally into different countries with its products, services, and operations, it is very important that the company gains an understanding of how the culture of the different societies affects the values found in those societies. Geert Hofstede conducted one of the most famous and most used studies on how culture relates to values. Hofstede study enabled him to compare dimensions of culture across 40 countries. He originally isolated four dimensions of what he claimed summarized different cultures — power distance, uncertainty avoidance, individualism versus collectivism, and masculinity versus femininity (Hill, 2013, p.110). To cover aspects of values not discussed in the original paradigm Hofstede has since added two more dimensions — Confucianism or long-term orientation and indulgence versus self-restraint (Hofstede, n.d.). Because of the way Hofstede’s cultural dimensions are given an index score from 0-100, it is easy for a company to get a general comparison between the cultures they are expanding into and the culture they are already in.

1. Power distance index (PDI): The degree to which the less powerful members of a society accept and expect that power is distributed unequally.