Hofstede's Improve Four Dimensions Helping Others

The theory of individualism/collectivism refers to the values and nature of a society. Those cultures deemed as individualist place high

In essence this dimension deals with the relationship between the individual and the collectives in a given society. It is reflected in the way in which people live together. For example, nuclear families, extended families, tribes and other larger communities. It directly effects peoples values and behaviours. In some cultures individualism is sometime to be sought after but in others it is seen as alienation.

The individualism vs. collectivism index was developed by Professor Geert Hofstede. The index helps to identify “the degree to which people in a society are integrated into groups.” In other words the concept of “I” vs. “We” in society.

For example, taking into account Nisbett, Cohen and Hofstedes studies, we assume how a specific cultural belief, tradition and attitude become part of the person and not just of his/her surroundings. For example, Hofstedes dimension called “Power Distance Index” (PDI), is concerned with attitudes towards authority and hierarchy. This cultural perception makes a huge difference in how people feel with their superiors and how they react to control-authority, -father like figures.

Hofstede’s five dimensions of culture are power distance, individualism v collectivism, masculinity v femininity, uncertainty avoidance, and long-term v short-term time orientation. In the film the five dimensions are present, in the dimension of power distance it clear with the powerful positions that all the characters have within their professional lives. The way they live and own lavish houses leads to believe that they don’t believe they are equals to everyone else because of their status. Most of the couples demand respect and expect not to be question in their motives, which is a higher power context. Next is individualism versus collectivism, in

Looking at the chart the first dimension of culture plotted is individualism-collectivism. This dimension addresses how people define themselves and their relationships with others. Cultures that fall on the individualism side of the continuum share four characteristics. First, such cultures consider the individual to be the most important entity in any social setting. Second, individualistic cultures stress independence rather than dependence. Third, individualistic cultures reward individual achievement. The last characteristic is; individualistic cultures value each individual’s uniqueness.

The first dimension of defining a culture, immediately gives us an insight into the norms of different societies as well as how much they can vary from one to another. An individualist culture, such as the majority in the United States, or a collectivist culture like the

Dr. Hofstede performed a comprehensive study of how values in the workplace are influenced by culture. In the 1970’s, as a Dutch researcher Dr. Geert Hofstede, collected and analyzed data from 116,000 surveys taken from IBM employees in forty different countries around the world. From those results, Hofstede developed a model that identifies four primary dimensions of differentiate cultures. These include: Uncertainty Avoidance (UA), Masculinity-Femininity (MAS), Individualism-Collectivism (IND), Power and Distance (PD). After a further study of the Asian culture by researcher Michael Bond in 1991, Hofstede added a fifth dimension in his theory, Long- and Short-term time orientation (LTO), also referred to as the Confucian Dynamism. His research has framed how cultural differences can be used in professional business transactions. Geert Hofstede 's dimensions analysis can assist the business person in better understanding the intercultural differences within regions and between countries.

This dimension deals explains how society prepares and deals against the unknown. In a country with a high uncertainty avoidance, people do not like change, thus rules are placed to avoid such situations. Countries with low uncertainty avoidance, people accept change, and more likely to take

Geert Hofstede developed the widely applied Hofstede’s cultural dimensions, which mainly focuses on how different countries with different cultural backgrounds handle different anthropological problems that occur in cross-cultural communication (Hofstede 1980). The first five Hofstede’s dimensions will be discussed in following paragraphs. It should be clear that there is no good and bad between two elements in each dimension since every culture has its unique features and ways to function.

Power/Distance (PD), “refers to the degree of inequality that exists- and is accepted- among people with and without power. A high PD score indicates that society accepts an unequal distribution of power, and that people understand “their place” in the system. Low PD means that power is shared and well dispersed.” (www.mindtools.com) As an example from the article, Myers goes on to say, “there were basically four levels: VP, director, manager, and worker bee. You only talked to people at your level.” SK Telecom boasted that

| * India scores high on this dimension, 77, indicating an appreciation for hierarchy and a Top – Down Structure in society and Organizations. dependent on the boss or the powerholder for direction, acceptance of un-equal rights between the power-priviledged and those who are lesser down in the pecking order, immediate superiors accessible but one layer above less so, paternalistic leader, management directs, gives reason / meaning to ones work life and rewards in exchange for loyalty from employees. * Real Power is centralized even though it may not appear to be and managers count on the obedience of their team members. * Employees expect to be directed clearly as to their functions and what is expected of them. * Communication is top down and directive in its style and often feedback which is negative is never offered up the ladder

Power Distance is defined as the extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally.

This essay will discuss the influence of cultural dimensions on behavior. A cultural dimension is defined as a perspective of a culture based on its values and cultural norms. In particular, Hofstede’s cultural dimension of individualism vs. collectivism will be discussed. Individualism vs collectivism is defined as the preference of a person only being concerned about oneself and looking after oneself, compared to a person who wants to remain in a closely knitted network. These are some terms with definitions which will be used in this essay: the Asch paradigm, which refers to the studies conducted by Solomon Asch, in which he showed his participants different lines and asked them to verbally judge and respond as to what the length of the

Hofstede 's cultural dimension theory is a framework proposed by Holland psychologist Gilter Hofstedt to measure the cultural differences of different countries. He believes that culture is an environment in which people have a common psychological process, a group of people can be separated from other people. Hofstede 's cultural dimension theory is divided into five dimensions, these are Power Distance、Uncertainty Avoidance、Individualism versus Collectivism、Masculinity versus Femininity， and Long-term and Short-term Orientation.