Holal Marketsrs and Brand Essay examples

However, this trend is not just true of the pre-dominantly Muslim countries. Muslim travelers to foreign countries were usually cautioned about the unavailability of Halal in foreign countries at their fast food chains. In response to this big restaurant chains including Subway and McDonalds have started serving Halal to their customers in many countries. In fact, in close to 200 stores in the UK, Subway removed pork and ham and replaced all meat with Halal to serve its growing population of Muslim customers. Other fast food chains in Britain have also jumped on the Halal

An article about the importance of branding reads “brands were invented to protect consumers, not to exploit them. Initially they served as a visual badge which guaranteed a certain level of quality and simplified customer choice” (Gieske, n.d, Page 7). We can learn from this how branding helped consumer to choose between products and represent its quality. Today branding is often used to increase the value of products, and less importance is played on the quality.

In review, there were many studies among this topic as each country aims to ensure the quality and safety of their products and always try to reduce levels of

Ethnic diversity is a key driver for global market change. In 2015, Canada imported vegetables that worth approximately $851 million (Statistics Canada 2015). In the GTA alone, ethnic consumers are buying around $400 million ethnic vegetables per year (Harris, 2017). So the market demand of ethnic vegetables creates a niche market in the GTA (Nawaratne and Filson, 2012). The North American ethnic food market is growing by around 5% yearly. In 2010, over 1500 ethnic food products launched in the US which worth about $63 billion (AAFC, 2017). From 2012, annual import of okra is about 3,515 tons which worth $7,758,562 (Elford, 2013). Canada’s internal halal market is about $12 million and globally $580 million per year (AAFC, 2017). The Vineland

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

However, even if the author delivered a blow to these people, they also care about brand equity and the reputation of the companies who sell these products that have been labelled incorrectly. They defend the producers by stating,” The food industry is just as concerned about food fraud as consumers.”

All of the ingredients were of the highest quality and freshness. To ensure this, the parent company came up rigorous standards for product uniformity and quality, which were to be met by all of their suppliers regardless of the region.

Accordingly, the mode of packaging will impact in the attraction of consumers desire to purchase the unique looking products. According to (Hafeez, pg. 385), use of unique, stylish labels on my product would be a key factor to ensure that they attract customer’s attention and guaranteeing effective branding. The best packaging style earns the product good sales in the market. I would first ensure that I register my product with legal usage policies in UAE and then involve a packaging design company from the country which would help in labeling my product in a culturally acceptable manner. I believe that the involvement of the UAE design company would help in the representation of my product artistically thus getting my message conveyed in a loud and clear, attractive and innovative way. It will also earn my products a competitive advantage in the market. Use of UAE branding company will be a change from my existing products which are customized to fit in the culture of people of UAE (Hafeez, pg. 398). My products will undergo some labeling changes which will be customized to provide a bilingual message about the product, i.e., use of Arabic and English language in product description labels. Pricing would be determined by the internal and external factors.

1. Each student will read the case(s) ahead of time before attending to the class.

Brands, the world’s face of everyday products not complete thought American Eagle , Forever 21, Nike we crave “name” brands that show society we make enough money to afford those trendy, fashionable items. Yet, these are the very companies that create an appalling byproduct: unethical manufacturing. Unethical manufacturing, in other words the immoral treatment of workers through use of child labor, low wages, and large corporations are intent on reaping the poor labor pool of third world countries. The already depleted resources these countries have is being stripped away by brands.

To meet customers’ requirements, Saudee Group Berhad has to modify the products to meet the cultures and preferences of the customers they are going to serve. As most of the citizens in Malaysia is Muslims, therefore, Halal is the primary requirement for their food. In this situation, Saudee Group Berhad had taken some alternatives to cope with this issue such as apply for the halal certification, set up halal committee to ensure the products, the productions process, trainings meets the halal standards and

Malaysia Department of Islamic Development (JAKIM) is one of the authorities that responsible to approve any product that would be produce from manufacturer as a halal product. Manufacturers will get the Halal certificate

Obstacles to achieve higher market penetration of takaful are because of lack of players, market awareness, lack of products, low capitalisation of takaful companies, poor culture of consumer education and inconsistent messages from some Shariah advisories (Parker, 2006). Competitive advantages of takaful are on the unique offerings and follow the Shariah compliance that should be utilised by the Malaysian takaful operators.

Cultural diversity can create a problem when Loreal launches its marketing strategy. Cultural factors affect people buying behavior, because religions, beliefs, values, attitudes, colors, makeup styles and lifestyles differ from one country to another. Loreal captures local markets with specific products, but sometimes these products can be targeted wrongly with different local markets. Because people have their own beliefs, needs, wants and aspirations. Loreal may not fit these needs and wants with its existing products/brands. So the company must create adapted brands for new markets (as we seen in the case Exhibit 3, adapted

To get well known as the manufacture of traditional cookies which use “HALAL” ingredients and have great qualities.