Holden : An Australian Automobile Manufacturer

1438 Words Aug 2nd, 2016 6 Pages
HOLDEN
GM Holden Ltd known as Holden, is an Australian automobile manufacturer that operates in Australasia having it 's headquarter in Port Melbourne, Victoria. The firm was initiated in 1856 as a saddlery manufacturer (as J.A. Holden & Co.) in South Australia by James Alexander Holden. Later in 1885, German-born H.A. Frost joined the business as a junior partner and the firm was renamed to Holden & Frost Ltd. However the company was given kick-start by Holden 's grandson who had an interest in automobiles. In 1908, the duo of Holden and Frost moved into the business of minor repairs of car upholstery. The company started to produce complete motorcycle sidecar bodies in 1913, and Edward experimented with fitting bodies to various types of carriages. After 1917, wartime trade restrictions led the company to start full-sized production of vehicle body shells. Holden 's Motor Body Builders Ltd (HMBB), a new company started by J.A. Holden in 1919, was specialised in car bodies and utilising a facility in Adelaide. By 1923, HMBB were producing 12,000 units annually. During this time, HMBB was the only company to assemble bodies for Ford Australia until their Geelong plant was completed. The organizational name "Holden" was preferred in honour of Sir Edward Holden (the company 's first chairman and grandson of J.A. Holden). Up to the end of 20th century, Holden was the leading car selling company of the Australia having its market share of 27.5 percent. However, the 21st…
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