Holden Australia

Holden was founded in 1856 in Australia, which only few automobile manufacturing enterprises have. “Pure Aussie product” is the biggest asset of the corporation.

Cars are luxury possessions for most and when it is a brand like Holden it is generally considered to be a prized luxury possession. But, for car owners it becomes a real tough decision to consider which one is the best buy when there is a need for a parts change, or when one seeks for a performance boost with an addition of an exhaust system up gradation. Like for example for Holden owners they can grab on to extensive benefits by availing Holden aftermarket and performance parts instead of going for new OEM parts from brand manufacturer itself.

Focus groups can be an excellent way to collect data and be able to identify if the interventions have an effect on the clients (Stringer, 2007). I’m interested

Flexible and inexpensive, focus groups consist of six to ten participants (Hartman, 2004, p. 408). Additionally, a moderator guides the discussion among its panel members that allows researchers to observe real-time verbal responses and nonverbal cues (Hartman, 2004, p. 402; Cooper & Schindler, 2014, p. 160). Focus groups moderators also have the ability to introduce new ideas to gain a greater understanding of concerns from respondents (Hartman, 2004, p. 402). However, a concern with focus group is the lack of anonymity due to the face-to-face participation.

This article represents a focus group type of qualitative research. According to Qualitative Research Consultants Association (2015), in focus group qualitative research, a group of individuals who share a need, life circumstance, or habit relevant to the research issue(s) at hand are led in a discussion by a modulator. The focus group discussions often include between two to ten respondents, and are often held face to face. They can also be conducted remotely through videoconferencing, teleconferencing, or

In order to gather a lot of data, a focus group is recommended. According to Howitt D. (2013), an optimal focus group consists of six to ten participants (Howitt, 2013; Morgan, 1997). The fact that an experienced interviewer conducted the interview led to good control and desired data(Morgan, 1996). Furthermore, a thematic analysis provided a systematic overview of the results.

Jemma, the researcher and focus group moderator, has structured the discussion in the following way: to start with, Jemma provides a frame of reference for the focus group referring to the aim of her research, and summarizes the pre-formulated research questions that serve as openings to obtain such feedback (Nel, Romm, & Tlale, 2015). Focus groups are seen as providing a unique data source, and tend to emphasise their value in exploring participants’ knowledge and experiences and in helping to understand not only what people think, but also why they think the way they do (Greenwood, Ellmers, & Holley, 2014).

The video if part four of a six part series published by the University of Derby, known as, Advanced Qualitative Methods, created to inform students of the advantages and drawbacks of conducting a focus group. The video features, Fiona Holland, Senior Lecturer Psychology, and James Elander, Head of Center for Psychological Research, both from the University of Derby, representing both the benefits and limitations of focus groups. The main benefits of focus groups are the amount of data collected at one time compared to an individual interview, and the ability to compare results from different demographic groups. The limitations

Qualitative research method is a systematic strategy used for gathering information that are non-numerical, that is, they use visual and narrative words instead of using number. The data collected are from comprehensive case studies, focus groups a qualitative research approach whereby subjects answers an open-ended interview questions, likewise each others ' comments; ethnographies or field observation. (Headlessprofessor, 2012)

Holden is a totally had right hand of General Motors (GM), the world 's most paramount vehicle creator. Holden uses around 9,200 people far reaching and has made more than six million vehicles. The connection 's valid working workplaces are arranged at Fisherman 's Bend (particular center, alliance, and engine accumulating plant), Dandenong (affiliation parts operation) and Lang (showing ground) in Victoria; and what 's more at Elizabeth (vehicle social event plant) in South Australia. With a particular finished objective to sustain wishes for improvement, Holden must add to the movements and limits that will be required to fight in the general business focus. The test for connection is to be versatile and expense centered in things and procedures, while going on mechanically impelled things in volumes that may change by and large after some time. As a piece of this test, a key issue for Holden to consider is giving versatile working courses of action to delegates in an exceedingly managed and focused assembling environment, while ensuring future sensibility and general forcefulness. The general auto industry is encountering quick change with recommendations for Holden 's business. Holden is always considering developments in the outside environment that may affect the future suitability of its business and as an indispensable bit of this activity, is at present undertaking. Holden defying the weaknesses due the slant need in the business now Holden is endeavoring to address

· New car models and designs are being introduced each year. If Holden can focus on fulfilling; customer preferences, wants and needs with a variety of variable options.

Focus groups are a prominent method of enquiry, regularly used within the field of social science and in particular, qualitative research. The focus group practice involves a number of participants having an open discussion on a specific topic, set by a researcher. The researcher acts as a moderator to aid discussion by using probes to collect desirable data. This process is recorded and transcripts are used to interpret and analyse given information.

Focus group is a qualitative technique used mostly in marketing research and also other areas of research. This technique is used to collect primary data. This document consists of information about focus group.

The data were analyzed with the SARA content analysis approach. This approach involves constant comparison, multisource and multipass strategies, and triangulation of data sets for more robust findings (86). Audiotape recordings, researcher observations and intentional debriefings after each focus group were used to document the focus group sessions. The researchers constructed themes and dimensions in an attempt to identify the messages communicated in the focus group sessions. The idea of multipass strategies is to continue data analysis until no new findings or insights emerge. The focus of the study using SARA was on the meaning of the experiences in the words of the participants and not how some researchers use SARA by counting how frequently certain words are used. Validity was based on the collective results of all focus groups and the saturation of common themes and responses.

Another key distinction and justification for using focus groups is that they enable interaction and trust, exploring solutions to particular problems as a unit, which would be less accessible with other research methods such as questionnaires (Gill et al., 2008). However, as illustrated in Chapter 2, many academics suggest millennials enjoy socialisation. It could, therefore, be argued that there is potential for bias in a group setting within the criteria of the participants in this study. Nevertheless, as the intended research focuses on psychology, primarily buyer behaviour and visual communication analysis, qualitative research is the common method