Executive Summary This case analysis will focus on the issues surround the lifestyle product company Holey Soles. Psychologist Ann Rosenberg founded the company in September 2002. She initially operated in her garage and backyard, until she recruited Joyce Groote (now current CEO of Holey Soles) and expanded the company into other parts of North America. Holey Soles focuses on creating innovative footwear made from their trademarked technology SmartCel and SoleTek, which is an injection-molded
ISSUE IDENTIFICATION The issues surrounding Holey Soles include • The inability to have a high market share due to dominance from Crocs. • How to reach the goal of $40 million revenue while deciding upon expansion. But the current impending issue is how to reach the goal of $40 million by 2009. THE INJECTION MOLDED FOOTWEAR INDUSTRY ANALYSIS Strengths • Fast growing company. • Focused on innovative lifestyle products. • Unique SoleTek and Smartcell foam technologies. • Competitive pricing
bawled 132. few, phew 244. manna, manner 354. sink, synch 24. ball, bawl 133. fie, phi 245. mantel, mantle 355. slay, sleigh 25. band, banned 134. file, phial 246. mare, mayor 356. sloe, slow 26. bard, barred 135. find, fined 247. mark, marque 357. sole, soul 27. bare, bear 136. fir, fur 248. marshal, martial 358. some, sum 28. bark, barque 137. fizz, phiz 249. marten, martin 359. son, sun 29. baron, barren 138. flair, flare 250. mask, masque 360. sort, sought 30. base, bass 139. flaw, floor 251.
on certain of our utility and design patents: Acme Ex-Im, Inc. Collective Licensing International, LLC Cheng's Enterprises, Inc Australia Unlimited, Inc. D. Myers & Sons, Inc. Double Diamond Distribution, Ltd. Effervescent, Inc. Holey Soles Holdings, Ltd. Shaka Holdings, Inc Inter-Pacific Trading Corporation Gen-X Sports, Inc. The complaint alleges patent and trade dress infringement and seeks an exclusion order banning the importation of infringing products. In April 2011