Hollister Ad Essay

Hollister attracts many young shoppers which will help increase the sales. Hollister is geared towards high school students. Most of the time when one is in high school they go shopping with their parents. Parents have more money

Geographically, Hollister attracts individuals who live in both urban areas (such as myself) but also in suburban areas that have close access to malls or similar large shopping centers. The audience most likely to buy Hollister products is typically popular, good-looking, and seeking to make a fashion statement since the brand prominently features its name on its apparel. In terms of behaviors, Hollister consumers shop together in groups and tend to dress similarly. I differ from these psychographic and behavioral breakdowns because I prefer to purchase clothes alone without any input from friends. I am also less reliant on fashion trends and prefer to define my own style.

Not only has Hollister became a widely popular store in the United States, but also in numerous countries in Europe who have also been linked to consumerism. The purpose of this was to have a larger audience, and also introduce people with their distinct style who don’t have access to a beach. This, therefore, gives them the idea that they are there with their clothing. As stated before, Hollister has created a very distinct style which is a beachy and relaxed style. Furthermore, they have incorporated this with their interior design of their stores. The store has a beachy style with all the walls being a dark maroon color, possibly referring to courage and strength, and their furniture closely matching their walls with all of them being Mahogany

Our consumers’ perception of the brand, J.Crew, usually entails the style they advertise in commercials and television. J.Crew can be seen as a style with practical women in finely cut business suits and overcoats. When most people visualize the company they visualize classy and professional clothing. The problem is they are not seen as the standard, like Gap, for instance, they lack the basic necessities to attract young college students. J.Crew just wants to maintain its professional status, but attract a younger crowd who are establishing their position in the real world applying and interview for jobs. When walking into the store, consumers see bright lights and a variety of fabrics and styles. The dresses range from simple around the house to dressy date-night dresses. The one-thing consumers’ can expect to see when entering J. Crew is the variety of clothing. Consumers’ can perceive clothing brands based on what they see on

The ad “On internet, some things are not what they seem to be. Be aware and enjoy the web at its best. Know how to surf safe.” An advertisement agency in Brazil is responsible for the creation and publication of this ad. The ad is split into three online activities: internet dating, internet friendship, and internet shopping. Each activity has two pictures one with bright, happy lighting and the other is dark and gloomy. The purpose of the ad is to create awareness about what can really happen while using the internet. We never really know what is going on behind the scenes of what we do. The ad is a Public Service Announcement, therefore, it isn’t selling a product but an idea. This is a logical ad so the use of Logos is present. There is Ethos as well because the ad is very convincing and persuading about being safer when using the internet. Pathos could be present depending on how you look at the ad. The internet dating and friendship shows the bad internet users giving the good, naive internet users gifts as a form of showing caring and passion to continue to trick them. We may feel bad seeing what is going on.

The overall background and history of this company is very interesting. Abercrombie & Fitch began in 1892, under the name David T. Abercrombie Co., a small shop in downtown New York City owned by David Abercrombie (“History and background of Abercrombie & Fitch,” 2015). David Abercrombie always loved the outdoors, which inspired him to open the shop. The shop sold the best quality of fishing, camping, and hunting gear (“History and background of Abercrombie & Fitch,” 2015). As you see today, Abercrombie does not selling that kind of gear anymore. A guy named Ezra Fitch was a frequent shopper at Abercrombie Co. Ezra brought a lot of gear at David’s store because on his free time he would hike the slopes and cast into streams of the Catskill

Abercrombie & Fitch Stores Inc., commonly known as simply “Abercrombie”, is a national chain of clothings stores in America that requires all its employees to comply with a certain “Look policy” that reflects the store’s fashionable style and prohibits black clothing and caps, although the exact definition of the word “caps” is not explicitly stated in the policy. If a question is raised about the Look policy, or an applicant requests a accomodation or deviation from it, the interviewers of the store that the prospect is being questioned at are instructed to contact the corporate Human Resource Department of that area, which will determine whether or not an accommodation will be granted.

Hollister stores were designed to look like beach houses with faux porches and house style

Only in the United States and New Zealand are DTC (Direct To Consumer) ads legal. Facts such as this beg the question: why are DTC ads illegal everywhere else? Well it’s simply because of what I said earlier; humans have the right to be healthy, these ads for the benefit of a actually healthy CEO’s wallet are hindering other people to do so. Pharmaceutical companies in the industry dropped a whopping $5.4 billion on DTC ads in 2015, and it paid off big for them. The unsuspecting American public spent a staggering $457 billion on prescription drugs the same year. They are raking in the dough while Americans don’t become healed.

Furthermore, in order to generate a social demand, image-making through symbols is a significant progress of production, such as skinniness bodies is a symbol of the perfect female body shape. Wernick (1991:18) argues that ‘symbolic manufacture and advertising fused’, which advertising is the fictive process of representation. For instance, Victoria’s Secret describes the bodies wearing its products as the ‘perfect’, which in order to convey a message that ‘wearing Victoria’s Secret and thence become perfect’. In this sense, a symbolic value (perfect body shape) applies to Victoria’s Secret’s product that makes it attractive. Indeed, body image on billboards and magazines suggests an idea and an aesthetic that excessive thinness is an ideal

Abercrombie and Fitch is widely known for placing their stores in high traffic shopping channels such as popular malls and plazas. A typical consumer would most likely find one of the brand’s main stores, Abercrombie & Fitch or Hollister Co., located in their local malls. Locating the store and products are not issues for the average consumer, but it is when they step foot into an establishment, just pass by it, would be where the problems arise. With the brand’s peak in the early 2000’s, stores were designed for the trendy target market of the time. Creating a “cool,” environment with dim lighting, extravagant décor and store fronts, upbeat music, and wall displays that would draw in “worthy,” customers. While this may have worked well for luring consumers before the recession, things have quickly led to a downward spiral after controversies continued to pile against this once mighty brand. Through the ZMET research method, the consistent negative responses to provocative models on wall displays and advertisement. Many questioned if Abercrombie & Fitch was trying to promote their merchandise or solely on who and what is acceptable to the brand. What used to bring crowds into these stores have backfired due to society becoming more socially conscious and sensitive. This led to participants informing us that they felt only people who looked a certain way are allowed to enter and were intimidated instead of feeling welcomed. The environment of all of the stores under the brand

The main issue of the article is that the company, Abercrombie and Fitch, is no longer a popular trend and it declining rapidly in sales. One of the main reasons is the CEO of the company, Mike Jeffries. Mike Jeffries has his own unique style of representing the company’s product; this style is not in favor of any business ethics, thus causing the sales of Abercrombie and Fitch to decline.

For this assignment I chose a Victoria’s secret add. The ad consists of beautiful young women with fit bodies sporting their lingerie. It’s a very simple ad presenting their new bra “Beautiful.” The ad targets women from all ages with their sexy lingerie. Women would look at these unrealistic women in hopes of buying that new lacy bra, in order to achieve that unrealistic goal. These ads only consist of slim women; it does not accurately display the average women in America, or any part of the world. This can bring down self-esteem because they do not look like the women in the ad. The women in the ads aren’t just there to display the lingerie. They also use the women to attract the men population. Men like young fit women, this is no secret. Men may not use the product but they want their girlfriend or wife to. Therefore, they end up spending money at Victoria’s secret.

Abercrombie and Fitch uses classical conditioning in a variety of different ways. The campaigns, which always contain photographs like the ones provided, have successfully conditioned consumers to elicit a response from their sexual desires from an extremely basic line of clothing. Abercrombie’s clothing is basic and almost never scandalous. Their clothing lines provide good and decent cover for customers. So what is the problem? The issue lies in the fact that this very basic, however very unique form of clothing has been used as a tool to elicit sexual feelings on the part of those who see the clothing, the name or the style.

Hollister, often called Hollister or HCo is a widely popular retail brand of products including logo tees, knits, shirts, sweaters, jeans, pants, shorts, outerwear, winter wear, tanks, sleepwear; necklaces, bracelets, caps, hats, scarves, totes, belts, and flip flops. It offers colognes, perfumes, lip shine and gloss products, lip balms, and body care products, as well as gift cards. Best known for its California vibe, Hollister is one of the most popular brands of clothes worn by teens ages 14-18. Hollister is owned by the American fashion brand known for its trendy & collegiate-inspired casualwear & accessories, Abercrombie & Fitch. Hollister is one of many A&F’s subsidiaries. A&F classifies their company as an “upscale American retailer that focuses on upscale casual wear for young consumers.” Just like Hollister, A&F does very well in the retail market. Two of the most known brands worn by the average teenager as of today. Although their company is doing relatively well, A&F previous CEO, Mike Jeffries has stepped down last year due to the significant remarks he said during an interview. “"A lot of people don’t belong [in our clothes], and they can’t belong," Jeffries famously said in the Salon interview. "Are we exclusionary? Absolutely." This sickened many customers. According to Arthur Martinez, On Monday, Dec. 8, Jeffries didn’t arrive at work in his black Range Rover. He didn’t come into work that day. Early the next