Hollister Marketing Mix

The aim of this paper is to provide an insight into Hollister Co.’s marketing communications and assess whether it successfully targets my demographic of young, male recent college graduates. The paper will first introduce Hollister and provide a brief company history as well as outlining the challenges in reaching out to consumers such as myself who differ from the brand’s intended targets. It will then segue to discussing Hollister’s position within the market and any outlying challenges the brand has navigated through.

The increasing dependence on online marketing around the world can be a challenge in keeping goods and services at a low price. A growth in populace is a nonstop link to an increase in products and services vital to withstand the population; this means that the essential products are not going to decrease but in fact increase significantly. Therefore, the marketing team must prepare its promotional strategy, it must transform the characteristics of the “4 P’s”, marketing strategy,” (place, product, price, and promotion). The products and the prices must be dependable, and the promotion of online shopping must be encouraged and with these strategies SAM’S would attract potential new consumers. Sam’s Club will target typical consumers that use

Hollister Co. was founded in 2000 and is based in Los Angeles, California. The company operates as a secondary business for Abercrombie & Fitch Management. The company provides clothing and accessories for men and women. Hollister’s main target consumers are teenagers. Hollister retails its products through a chain of stores in the United States, Canada, and the United Kingdom. They also sell their products online. The marketing strategies that Hollister use to promote their products are by using a logo, a slogan, and informing what their products are pertaining too. Two of the marketing strategies are very effective in attracting consumers while one of the marketing strategies needs more research to be done. Because of Hollister’s well known slogan, attractive logo, and the way they use celebrities to represent their product, this makes them unique compared to other clothing businesses.

When a brand is created, many will ask the questions that haunt all of us trying to start a company. Will it work? Should we stay online or launch a brick-and-mortar store? Will I make profit or fail? These questions arise even more when the company is to start only online. Because of this, e-commerce fashion brands must constantly evolve and expand their styles to maintain the interest of their target customers. Fashion Nova is one fashion brand that manages to stay relevant among its consumers because of their edgy style and quality priced clothing. Fashion Nova was first established in 2010. It gained its popularity from celebrities promoting it on their social media platforms and the fact

The website is designed uniquely to represent their brand, and is enjoyable and easy to use. (1)

The website is easy to navigate as the company divides all the merchandise into separate departments such as:

Kotler defines marketing mix as: A set of tools that the firm uses to pursue its marketing objectives in the target market (Kotler, 1997). Neil H Borden initially instituted the term marketing mix in 1964 in his article "The idea of promoting blend". Strategy analyst throughout the years considers that the marketing mix can represent the deciding moment of the firm. Having the right marketing mix toward the beginning of the marketing preparation is totally vital. After some time the idea of marketing mix has given an unfaltering stage to the dispatch of another product.

The promotional mix is one of the four sections of the marketing mix, which is in the marketing plan. The marketing mix consists of product, place (distribution), price and promotion. The promotional mix has several components to it, which include advertising, public relations, sales promotion, personal selling, and, in this day and age, social media. The most important concept to learn about the promotional mix is that, no matter how good the product, the price, or the distribution of a good or service is, the product will not survive in a competitive marketplace if it doesn’t have strong promotion. The promotion of a good or service is extremely vital to a company’s ability to sell the items in their marketing mix. In a way, promotion is a lot like communicating. Humans are constantly communicating with one another, whether it be to communicate feelings, ideas or facts. When marketers are promoting a product they are constantly using emotion, facts and ideas to communicate to potential target markets about their goods and services they are trying to sell.

A teenager goes to the mall with her friends they go into many stores. They first go into Charlotte Russe but they don’t see anything that they like, The clothes in the store just looks so cheap. They decide to go to Forever21 to find many different different varieties of clothes with affordable prices. All the greatest stores have different varieties of clothes, clothes that are in fashion, and affordable prices.

Marketing mix is one of the most frequently marketing tool that company use to launch and promote its products. 4Ps associated with the marketing mix which are product, price, place and promotion. IKEA used the marketing mix to describe the essential elements of a marketing strategy. It is important to IKEA because it can help to determine the suitability of the product or service for a particular consumer base.

Macy’s does not sell one brand or specific item. It holds many different well known brands such as Michael Kors, Calvin Klein, and Ralph Lauren. Each brand has its own item they sell. Most brands sell clothing, shoes, accessories, jewelry, handbags and some sell home decor. Macy’s is focused on valuing customer needs and providing an engaging service.The products that Macy’s sales have changed drastically. It started producing dry goods and as it got more popular it began to sell more well known brands. Today it no longer sells dry goods, instead it sells clothing, kitchen appliances, accessories and other basic supplies. Macy’s is a company that is known for giving back to local communities and helping bring awareness to different causes.

The color scheme of the site is consistent across the site and is in line with the company’s logo. The site also doesn’t have any features that would distract or intrude while using the site such as ads or popups that ask for customer info. Another note is that links on the site that enable users to sign in or check their order popup in an overlay of the current page when clicked instead of taking users to a different page. An example of this is that when something is added to a shopping cart the site doesn’t force the user off the current page to go to the cart and the cart can also be viewed on any page without leaving the current page.

Because our main selling point is “local”, so our promotion strategy should focus on local market.

Flight Centre is Found by Graham Turner in 1981, its first store open in Sydney, increases day by day, Now they 2500 worldwide stores which operate Australia, USA, India, China, New Zealand, Hong Kong, South Africa etc. They are first ever decline in the profit year 2005. More where stores available in all prime location near to all amenities and public can reach their easily.

Sweden 's Hennes & Mauritz, more commonly known as H&M, is a retail-clothing company, famous for its reasonably priced “fast fashion.” With 6 different brands sold in 3,300 stores spread out over 54 countries, the company is second only in size to its direct competitor Zara. H&M uses psychographic segmentation, targeting at customers who belong to the group of fashionable and trendy consumers, who see shopping as a social activity providing pleasure in their daily life.