Hollister Marketing Mix

The aim of this paper is to provide an insight into Hollister Co.’s marketing communications and assess whether it successfully targets my demographic of young, male recent college graduates. The paper will first introduce Hollister and provide a brief company history as well as outlining the challenges in reaching out to consumers such as myself who differ from the brand’s intended targets. It will then segue to discussing Hollister’s position within the market and any outlying challenges the brand has navigated through.

Being a multi-billion dollar retailer comes with its perks. JCPenney’s dominance over catalog merchandising has now extended into the cyber world at www.jcpenney.com. This website is multi-functional and easy to navigate, but how would JCPenney’s new e-commerce site stack up against its toughest competitor, Kohl’s, on the web? The answer may surprise you. This is an intriguing look at how varied retail comparisons can be. While JCPenney is struggling with sales on the retail floor, Kohl’s continues to exceed expectations in their stores. Online though, it is a completely different story.

I’m going to develop a new soft drink as part of Coca Cola, the drink is aimed to attract customers aged 13- 19.

When a brand is created, many will ask the questions that haunt all of us trying to start a company. Will it work? Should we stay online or launch a brick-and-mortar store? Will I make profit or fail? These questions arise even more when the company is to start only online. Because of this, e-commerce fashion brands must constantly evolve and expand their styles to maintain the interest of their target customers. Fashion Nova is one fashion brand that manages to stay relevant among its consumers because of their edgy style and quality priced clothing. Fashion Nova was first established in 2010. It gained its popularity from celebrities promoting it on their social media platforms and the fact

Macy’s does not sell one brand or specific item. It holds many different well known brands such as Michael Kors, Calvin Klein, and Ralph Lauren. Each brand has its own item they sell. Most brands sell clothing, shoes, accessories, jewelry, handbags and some sell home decor. Macy’s is focused on valuing customer needs and providing an engaging service.The products that Macy’s sales have changed drastically. It started producing dry goods and as it got more popular it began to sell more well known brands. Today it no longer sells dry goods, instead it sells clothing, kitchen appliances, accessories and other basic supplies. Macy’s is a company that is known for giving back to local communities and helping bring awareness to different causes.

The website is very user-friendly and has a wide range of categories that the consumer can choose when looking for a product. They tend to group categories that go well together which makes the online experience much better for the consumer.

It is easy to navigate through it and everything is set to where the consumer can’t miss a thing. They use big fonts to ensure that not only the customers find what they are looking for, but also persuade them. The links are easy to find and not everything is cluttered into one section. All the pictures are sectioned off into different categories, for example, the website has a section where it shows the custom color that they designed and the various pieces of clothing that the color is incorporated in. So overall, this gives the website a plus because not every website is built and designed the same way.

Fabletics has pushed their high fashion brand that is designed for the active woman that would prefer trendy clothing. The clothing is high quality and rivals clothing that cost much more. Still, Fabletics discovered that they needed to change their marketing strategy in order to attract more customers. Their convenient online retail subscription model proved successful in the beginning. However, Fabletics decided to open physical stores to attract even more targeted customers and sales. Fabletics has always been regarded as a high quality store that provide personal customization to customers. Now, they are using the reverse show room model to turn browsers into purchasers. This

Hollister Co. was founded in 2000 and is based in Los Angeles, California. The company operates as a secondary business for Abercrombie & Fitch Management. The company provides clothing and accessories for men and women. Hollister’s main target consumers are teenagers. Hollister retails its products through a chain of stores in the United States, Canada, and the United Kingdom. They also sell their products online. The marketing strategies that Hollister use to promote their products are by using a logo, a slogan, and informing what their products are pertaining too. Two of the marketing strategies are very effective in attracting consumers while one of the marketing strategies needs more research to be done. Because of Hollister’s well known slogan, attractive logo, and the way they use celebrities to represent their product, this makes them unique compared to other clothing businesses.

Hollister is a casual wear clothing brand that has now expanded their product range by selling accessories and beauty products. They attempt

Flight Centre is Found by Graham Turner in 1981, its first store open in Sydney, increases day by day, Now they 2500 worldwide stores which operate Australia, USA, India, China, New Zealand, Hong Kong, South Africa etc. They are first ever decline in the profit year 2005. More where stores available in all prime location near to all amenities and public can reach their easily.

Moreover, the company does great deals and promotions, with the idea that the more you shop, the more coupons you get. They also create loyalty with their store credit cards and the exclusive coupons and deals specifically meant for those who have an Angel’s credit card (Rhodes, 2002). It is a major driving factor for customers who are always looking for the deals and discount and don’t wish to pay for the high prices and a way to creating a relationship with customers through the credit card. In addition to being beautiful and sexy, Victoria’s Secret items are quality worth products. Women are shopping for something that will last and performs, if well taken care, and though the prices are steep, Victoria’s Secret products are built with the best material that is meant to last (Farfan, 2015). Victoria’s Secret emphasizes on the technique for selling called personal selling. The sellers promote the product through their attitude, appearance and specialist product knowledge (Robles, S., personal communication, February 25, 2016). It is a promotional method in which the associate uses skills and techniques for building personal relationship with the customer, which results in both parties obtaining value. In order to apply this technique effectively it is necessary for a company to focus on the practical application of sales techniques. The PINK associates are given a 50% discount every quarter to purchase the latest PINK clothing and expect them to wear them in order to

By comparing the early-stage home page design, it is undeniable that Amazon has indeed making great progress of their web design. Presenting more pictures will help to improve the readability and inspire customer’s desire of shopping. Firstly, key area was used to promote their latest discounts and offers during the sales season which will catch users’ attention from the first section. Normally there will be personalised shopping inspiration section (which will be discussed later). However, according to Smith (2014), more than 44% buyers just directly search the product they need without take a look at those offers in the homepage. This result probably explains the reason why Amazon has moved the search bar to the most eye-catching place; Secondly, on the product page, there will be detailed manufacturer product information and customer reviews, apart from this, they offer the features like Look or Search Inside the Book for many books; Thirdly, 1-Click® technology and secure payment systems are designed to enhance their marketing strategies; Finally, the speedy delivery and convenient return policy, as long as the guarantee provided that customer service team will get in touch within 48 hours to solve customers’ queries will definitely enhance their customer satisfaction.

Because our main selling point is “local”, so our promotion strategy should focus on local market.

The color scheme of the site is consistent across the site and is in line with the company’s logo. The site also doesn’t have any features that would distract or intrude while using the site such as ads or popups that ask for customer info. Another note is that links on the site that enable users to sign in or check their order popup in an overlay of the current page when clicked instead of taking users to a different page. An example of this is that when something is added to a shopping cart the site doesn’t force the user off the current page to go to the cart and the cart can also be viewed on any page without leaving the current page.