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Hollister Marketing Mix

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Moving on to Hollister, the company's website utilizes many of the same features as American Eagle. Like American Eagle, Hollister's website also uses large pictures in their homepage. In addition, the website's navigation bar organizes the website very well. Each tab leads to a drop-down that divides each department into different sections. For example, when a male consumer clicks on the "guys" taps a drop down menu that divides the men's department into sections such as tops, jeans, clearance, and accessories appears. This makes it easy for the consumer to go directly to the product he is looking for, making his shopping experience fast and easy. Furthermore, the company uses a mixture of both dark and light colors within the websites design.
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