Holy Spirit Hospital Marketing

An important characteristic when it comes to marketing strategies is that the company’s values line up and support the mission and vision declaration. Healthcare is meant to give superiority services to their community and patients that seek their care. Using Teal Trust’s behavioral norms to create a tactical plan to present the Board of Directors essential to support this method and guarantee profit margins increase over the coming quarters.

This paper pertains to the marketing of Health Care Services and provides the steps and history of marketing in health care and the effects of marketing on the health care delivery system from 1950 to 1990. It introduces the health care consumers and their role in the marketing process as well as the factors that influence consumer behavior. These factors influence the success of marketing in health care. It also provides the requirements for successful marketing and current techniques and strategies used by health care organizations.

In order to create a successful marketing plan, a situational analysis must be conducted on AllStar Brands Medicine Group. This situational analysis will be an internal and external analysis and will include the 5Cs, known as Context, Competitors, Customers, Collaborators, and Company. To begin the situational analysis, it is critical to ask, "Where are we now?" The situational analysis will allow for our company to understand the current situation further and make better informed decisions for the future when discussing our marketing strategy. After the marketing strategy has been discussed, the marketing mix will be a direct result of those marketing strategies created.

Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the

Dignity Health Methodist Hospital of Sacramento is a nonprofit general acute care hospital located in the southern part of Sacramento on 7500 Hospital Dr, Sacramento, CA 95823. Methodist Hospital has been serving the Sacramento region since 1973. The hospital has 329 licensed bed in total, out of the 329 beds 162 are acute care bed type. Methodist hospital provides patients a full range of services ranging from skilled nursing, Family Birth Center, Emergency Room, Orthopedic, to Physical Therapy Center. It offers 24-hour basic emergency services but unfortunately, it does not offer trauma services. Provider Id 050590.

CMS will be rewarding the top performing hospitals by increasing to their payment for Medicaid patients. HCAHPS survey is sent out within six weeks of the patients discharged, there is 27 questions relating to communication with the staff, cleanliness, pain management, communication about medicines, discharge information and if they would recommend the hospital. The data is to Premier Incorporated to categorize the date, and then place this information on the website http://.wwwhospitalcompar.hhs.gov and available to the public. Health Quality Alliance and Center of Medicare and Medicaid Systems have awarded over eight million to hospitals who have shown improvements in the care of their patients.

The healing hospital paradigm focuses on the removal of stress and other health risks in the hospital environment for both patients and visitors. These factors are intrinsic to the hospital setting and not the ailments being treated within. For example, stress for patients is generated through painful therapeutic procedures, loss of social life, change in financial status due to the healthcare expenditures, etc. Minimization of these stressors ensures that the patient’s well-being is maintained while the comprehensive care and attention aspects

The inception of the “Healing Hospital” is not new. Healing hospitals in various forms have been around throughout history. As hospitals were slowly taken over by religious orders they became more holistic concentrating on all aspects of healing including physical, mental, and spiritual. Instead of focusing on the patient as a carrier of disease and death they began to look at them as a person that has certain fundamental needs for existence. One of these needs as fore mentioned is spirituality. Spirituality simply defined “is that which relates to or affects the human spirit or soul as opposed to material or physical things. Spirituality touches that part of you that is not dependent on material things or physical comforts” (Living Words

When a patient enters the healthcare setting the primary focus is the process of helping the patient get better. Patient care has emerged into the healing hospital paradigm. This new focus is on patient care and not just the disease process. Healthcare organizations are now recognizing that the latest research demonstrates the benefits of a healing environment. Healthcare providers need to reach people on a personal level. The concept of the healing hospital paradigm research reveals that specific design changes in healthcare

St. Peter’s Healthcare Partners is located in Albany, New York and for the past 3 years consists of the combination of three organizations, which are St. Peter’s Health Care Services, Northeast Health, and Seaton Health13 and eight corporations some of which are, St. Peter’s Hospital, Our Lady of Mercy Life Center, St. Peter’s Nursing and Rehabilitation Center, St. Peter’s Addiction Recovery Center, and Mercy Cares for Kids.15 With over 4,500 employees and a budget of five-hundred million dollars13 they provide care in Upstate New York for roughly four thousand people on a daily basis.15 Although St. Peter’s Healthcare Partners is a member of Catholic Health East and some of the conjoined facilities are catholic, the Healthcare Partners is a non-profit with no religious affiliation.17

Dignity Health St. Joseph’s Hospital and Medical Center was founded in 1985 by the Sisters of Mercy. St. Joseph’s hospital was the first hospital in the Phoenix area. St. Joseph’s Hospital is a 586 bed, nonprofit hospital that provides a wide range of health, social and support services with special advocacy for the poor and underprivileged. St. Joseph’s Hospital is a part of Dignity Health. Dignity Health is one of the largest healthcare systems in the west. (Dignity Health St. Joseph’s Hospital and Medical Center, 2016)

A healing hospital is a healing community providing radical loving care (Journal of Sacred Work, 2009) in a safe environment that focuses on human interaction, interpersonal caring and enhancing the wellbeing of patients, caregivers, and all other members of the healing community. While a healing hospital is, of course, dedicated to providing excellent medical care to its patients (Mercy Gilbert Medical Center, 2012), it is also dedicated to integrating work design and technology (Mercy Gilbert Medical Center, 2012), and ultimately to the overall wellness of every healing community member. Using physical healing, education and supportive human interaction, this care model seeks healing on physical, mental, emotional and spiritual levels for everyone involved in the process (Zarren, n.d., pp. 1-2). The success of this model requires the cooperation of every

Marketing has become so prominent in health care today because the health care system is more and more resembling a business. There are many functions to be performed and many complex and sophisticated skills involved. There has been so much growth and competition that health care is advertised and marketed like any other product.

Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.

The information contained within this memo will immediately go into effect. It is the responsibility of all staff to represent the Mayo Clinic brand in a uniform and responsible way so that patients and all who enter the clinic have a very positive experience. Word of mouth marketing has been our strongest ally and serves as a very powerful tool. In order to create a cohesive marketing research design strategy this memorandum will outline specific