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Home And Play Nintendo : Video Game

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I remembered there was a time when “go home and play Nintendo” was a vernacular amongst kids in America. Since its inception in the 1970s, Nintendo has become the generic name for a game console with its easy control, simple plots, and beloved game characters from Pikachu to Mario to Link. And in the last decade, people who had never played games before jumped out of their sofas and threw their arms around to play baseball and bowling on their Wii consoles, proving Nintendo games didn 't hinder kids from their studies but instead brought families together for a good ole time. What a marvelous thing! But the video game giant has since seemingly lost its luster from the fierce competition from the mobile app sector. With cheap rates and advanced technologies, smartphones and tablets seem to be the rational one-stop choice where people indulge their game fantasies. Nintendo even refused to hop on the mobile app wagon as they thought smartphone apps are cheap and would eventually damage Nintendo’s reputation. The company’s revenue and stock have plummeted tremendously for the past years.

That was until Pokemon Go, Nintendo’s new augmented reality game in collaboration with game developer Niantic rapidly became a prevalent pop culture phenomenon and a punch line for after work activities, making Nintendo’s market capitalization soar $9 billion in the last few days. The game has seen 21 million daily users, surpassing Twitter, and it has also trumped the engagement rate of

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