Home Decorating Plan

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

The retail market for home décor is very competitive. There are a variety of stores and catalog retailers that offer similar merchandise. Major players in the industry include Bed, Bath & Beyond, Cost Plus, World Market, and Williams-Sonoma. Specialty sections of large department stores also provide competition. Opportunities in retail home décor include attracting viewers from television networks, specializing in home décor. Home & Garden (HGTV) and the Do it Yourself (DIY) network are two examples of networks that encourage interior home design by the novice. Retail home décor products are often featured on television networks which provide a way to market their merchandise to consumers. Threats to the industry include an increasing number of home décor retailers that provide competition. In addition, wholesale clubs contain home décor departments which have a tendency towards lower prices. The current energy crisis, sub-prime mortgage debacle, and increasing unemployment rates also pose a threat to the industry.

Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following:

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

Budget is usually at the top of the list while making plans to decorate or redecorate your home. It is easy to look at a picture in a magazine and say you want your room to look like that. Sometimes the small finishing items in the pictures can be very expensive may pose a problem for your budget. There's no need to be discouraged because there are always alternate ideas to help you achieve your goal or vision. Resources such as magazines, books, television programs and Internet websites are very helpful with suggestions and ideas for interior decorating ideas. By using these mediums almost always you can find lower priced alternatives to any high priced obstacles you may come across while decorating your home. For instance, using silk plants and artificial flower arrangements instead of real ones will make a huge difference in the cost of purchasing and maintenance. If you're one that loves color there are numerous designs to choose from.

Originally, “DIY” simply meant a “how-to” tutorial on performing a task that you wanted to personally do yourself. For example, “how to scramble eggs” or “how to crank a chainsaw” has become “how to decorate your blue jeans at home without a bedazzler.” People all over the nation are starting their own businesses, some of them online stores, where they hand-make or produce goods on a much smaller scale to sell directly to the consumer (Morin). The population of people, who did not take home economics classes or were not born with an inkling of creative ability, can now access these inventive sites, for inspiration, and learn to replicate these talents. While Pinterest has been typically geared more toward adolescent to middle aged Caucasian women, (Dee; Duggan) now there is even a “man pinterest” called Manteresting where the typical Pinterest user’s counterpart can save pictures of their favorite weapons or burgers shaped like turtles

The high school years are a novel time of life. Young people aren't exactly grown-ups yet they aren't little children any longer either. They have a need to investigate and convey what needs be. By embellishing their own particular room they can demonstrate their style without doing anything compelling. In addition, teenager room stylistic theme doesn't need to cost a fortune. There are such a variety of things you can do to redesign your teenager's room that don't cost a considerable measure of cash.

With the job market now stronger, many people have money saved and are surely eager to own a home again.

The purpose of this report is to give you a better understanding of current company situation within the industry and a description of company marketing opportunities. The report outlines the analysis of internal and external data, statistical techniques, current market trends and business performance.

So what’s the future look like for the U.S. real estate market as the world continues to buy in, while our own residents are buying up? Competition has definitely increased for the sale on high end properties as a result of international buyers. Economists are concerned with the market volatility as a result of these home purchases causing real estate prices to soar within selective neighborhoods. The concern is affordability for the next generation of U.S. home buyers creating an exclusive gate into this elite real estate community for local

Home improvement retailers have always struggle with making tools look visually appealing, but over the years they have come to realize by incorporating real life housing and office setup within the stores, sales for certain product

Is this vision confined to interior design only, or may it be applied to anything?

The following report identified one target market to whom this service would cater to, considering cost largely of the making up of this market. Further research also determined

To adequately determine the potential need and viability of the Company’s new products, the Company will conduct market research oriented to the new products primary stakeholders. This consists of local governments, apartment/condo dwellers, and multi-dwelling building management. Three different research methods to be utilized in this analysis:

Product: BoConcept producing furniture and lifestyle products for private homes. These products have many features such as quality, features, options, style, brand name, sizes, after-sales services, warranties, and returns. They are strong brands with high quality and convenient