Home Depot Business Analysis

Home Depot’s retail strategy is one of reasons for its fast growth and continued leadership in the home improvement retailer industry. Its focus on speed, efficiency, and quality has made it one of the largest retailers in the world. Home Depot focuses on being a leader in “product authority.” Walmart and Costco are leaders

The Home Depot is the largest home improvement retailer in the world with over 2,200 stores in the U.S., Canada and Mexico. Throughout those stores, there are about 400,000 employees who strive to provide excellent customer service to every customer, every day. I had the pleasure of being one of those employees, working as a customer service associate at the Home Depot in Garland, TX.

The Home Depot’s two main customers are at home “do-it-yourselfers” and contractors. The main products and services offered help solve the wants and needs of customers involved with home construction and maintenance,

The Home Depot mission statement reads as follows: “The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices. We are a values-driven company and our eight values include the following: excellent customer service, taking care of our people, giving back, doing the “right” things, creating shareholder value, respect for all people, entrepreneurial spirit, and building strong relationships.”

The Home Depot is the fastest growing retailer in U.S. History and currently has more than 2,200 convenient locations throughout the United States (including the territories of Puerto Rico and the Virgin Islands), Canada, China and Mexico. Stores average 105,000 square feet with approximately 23,000 additional square feet of outside garden area (The Home Depot, 2012). The retail inventory consists of up to 40,000 different kinds of building materials, home improvement supplies, appliances and lawn and garden products for all of your project needs. Selections may vary from store to store because

The Home Depot knows that they must stay on top of technology and management must be able to organize this function in a way that surpasses the competition, pleases the customers, and keep the employees satisfied.

Home Depot company offer a wide range of merchandise and services, and serve three primary customer groups: do-it-yourself customers, do-it-for-me customers and professional customers. A classic Home Depot store stocks approximately 40,000 to 50,000 product items, including variations in color and size. Major product groups include building materials, lumber plumbing, electrical and kitchen; hardware and seasonal, and paint, flooring and wall coverings. To balance the national brand name products it offers, the Company has formed strategic associations with vendor partners to market products under brand names that are only offered through The Home Depot. “As of fiscal

When disaster strikes, The Home Depot is among the first organizations on the scene to ensure its customers have the supplies, resources and support they need to rebuild their homes and communities.

there are many types of product that you can purchase at the home depot. In total there are 20 departments at The Home Depot. they are appliances, bath, blinds & décor, building materials, cleaning, doors & windows, electronics, flooring, hardware, heating & cooling, kitchen, lawn & garden, lighting & ceiling fans, lumber & composites, out living, paint, plumbing, storage & organization,

. Individuals in this category are concerned about creating something with value. Home Depot employees that fall in this category are placed in development/special projects that oversee the conception of new products to drive growth. Entrepreneurial and creative opportunities are what appeals to these type of employees. Employees that are segmented in this category is concerned about upward mobility/predictable upward path to success within the organization. In terms of total rewards, this group desires concrete compensation, solid benefits, retirement package, stability and career training (Erikson & Gratton,

With and abundance of supplies for any person with a problem, the Home Depot is unmatched when it comes to customer service. The company operates through a couple of segments, garden section, lumber, and hardware. These all continue the constant success and growth of the Home Depot. The Home Depot does not have

Home Depot 's target market is individual homeowners/small contractors. Even though the traditional ideology is that cost leadership and product differentiation business strategies are mutually exclusive, Home Depot was successful at using a combination strategy. First, Home Depot optimized the cost leadership strategy by offering low and competitive prices to its customers by emphasizing higher sales volumes with lower margins, while instituting a high inventory turnover. Home Depot successfully offered a warehouse product strategy to the individual consumer for the first time. Previously, this type of price discounting was only available to professional contractors who earned product price

Home Depot stores sell a wide assortment of building materials, home improvement and garden products. Twenty-six EXPO Design Center stores sell products and services primarily for design and renovation projects. Additionally, the company operates four Villager’s Hardware test stores, which offer products for home enhancement

The Home Depot is a Fortune 100 company with close to $80 billion dollars of revenue for the past few years. They are a company with a lot of manpower and brainpower at their disposal and have the physical

The Company operates retail stores and call centers, and conducts online retail operations. Home Depot is considered a service based business. Home depot depends on people and the client experience and it also targets different markets in general.