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Home Depot Case Study

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1. On the basis of Home Depot’s response to environmental issues, describe the attributes (power, legitimacy, and urgency) of this stakeholder. Since developing its environmental principles on the twentieth anniversary of Earth Day in 1990, Home Depot has been on the forefront of environmental. They have developed many programs to address environmental concerns and have garnered support from the National Retail Hardware Association and Home Center Institute. They initially began using recycled materials for many of their supplies, but have since expanded their recycling initiatives to packaging, compact fluorescent light bulbs, and even opened the first drive-thru recycling center in Georgia (Ferrell, Fraedrich & Ferrell, 2009). In …show more content…

While only time will tell if this was the best move, as the number one home improvement store in the country, it is a wise move. By focusing their efforts on improving their current stores, they will make the customers experience better and encourage them to return. Once the recession is over, these customers will be more likely to come back and spend their money. The one recommendation I would make to the CEO is not to cut back on employee incentives. If their main goal is to improve their stores, they need to start with the employees. Keeping their employees happy during this time is crucial as happy employees work harder than unhappy employees and are less likely to seek new employment when the economy turns around. References Ferrell, O., Fraedrich, J., & Ferrell, L. (2009). Business ethics: Ethical decision making and cases (7th ed.). Mason, OH: South-Western Cengage Learning. Knowledge@Wharton. (2007). Corporate philanthropy inspires trust: Does it also prompt higher profits? Retrieved from http://knowledge.wharton.upenn.edu/articl e

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