Home Depot Direct Marketing Strategy

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

Home Depot caters to the three categories of customers. Do-It-Yourself Customers (DIY): These customers are typically home owners who purchase products and complete their own projects and installations. Do-It-For-Me Customers (DIFM): These customers are typically home owners who purchase materials themselves and hire third parties to complete the project or installation, or both. Home Depot arranges for the installation of a variety of The Home Depot products through qualified independent contractors. Professional Customers: These customers are professional remodelers, general contractors, repairmen, small business owners and

Home Depot company offer a wide range of merchandise and services, and serve three primary customer groups: do-it-yourself customers, do-it-for-me customers and professional customers. A classic Home Depot store stocks approximately 40,000 to 50,000 product items, including variations in color and size. Major product groups include building materials, lumber plumbing, electrical and kitchen; hardware and seasonal, and paint, flooring and wall coverings. To balance the national brand name products it offers, the Company has formed strategic associations with vendor partners to market products under brand names that are only offered through The Home Depot. “As of fiscal

In the early 2000’s Lowe’s was rapidly intensifying its presence nationwide. The company carried a varied assortment of home improvement products and catered to the needs of retail as well as commercial business customers. Lowe’s expanded their reach by acquiring a 41-store chain, Eagle Hardware and Garden, and engaging in a strategic alliance with HGTV to obtain a more profound existence in their market (Rouse, 2005). By 2004, Lowe’s operated almost 1,000 stores with plans to continue expansion across the nation (Rouse, 2005). The company has a core competency in helping customers meet their home improvement needs at a low price. In order to use this core competency to gain a competitive advantage, the company has focused on key

PROVIDE custom services such as in-store workshops and personalized promotions so that customers are retained to generate repeat purchases and make referrals.

Marketing Plan: Phase IIntroductionThe Home Depot is a well respected company leading the do-it-yourself home repair market. In the demand for better service, Team A has identified a potential project to augment the services provided to customers. This paper will identify the Home Depot Company and its values; define the proposed project; examine SWOTT analysis for implementing the project, and develop a marketing plan.

The following stakeholders in this campaign include county health executive, Susan, the major health system’s emergency services director, Dr. Matt, coordinator of public relations, Marjorie, the director of the university extension office on public welfare, Dave from Catholic Charities, Maria of Lutheran Social Services, and John from the Free Clinic. Together they work together to implement the finest marketing campaign for the young women and children. The first step would be to obtain sponsorships from local hospitals, doctor’s office, and other healthcare businesses, that are willing to donate money or their healthcare expertise in return for recognition through a sponsorship program. Not only would the healthcare be free for these women,

In order to further strengthen its holdings on the home improvement market, Lowe’s Companies, Inc. has restructured the company’s vision to conform to meet the ever-changing needs of its customers. Lowe’s extensive research has led it to include a well lit sales floor, informative in-store displays, exclusive and proprietary brands, and an ingenious store layout just to name of the few changes. This new vision is not only centered on the store itself, Do-It-Yourselfers and Commercial Business Customers have many ways to satisfy their needs conveniently though stores nationwide by placing orders over the phone, fax, or from the improved Lowe’s web site.

We promote the products and services in our stores through direct mail advertising, radio, television and secondary print media advertisements. Our advertisements emphasize such features as product and name brand selection, prompt delivery and the absence of initial deposits, credit investigations or long-term obligations (Martin, 2015).

She executes integrated marketing and communication program to build brand loyalty, and raise awareness of SickKids

Home Depot is the largest building supply and home improvement store utilized by contractors and individuals. The store specializes in products and services for construction and home improvement needs. Home Depot’s greatest competitors in our area are Lowes, Juniors and 84 Lumber. My husband as a general contractor, Home Depot is a store we frequently use.  We purchase items from tools, lumber, building supplies, appliances, and lighting, to name a few. Home Depot has an extensive variety of the products, services, and outstanding customer service.  One of Home Depot’s popular services which allows customers to have an experience, is the Do-It-Yourself (DIY). The Do-It-Yourself (DIY) services are for customers that prefer to attend a workshop for specific projects and learn to put those together themselves (Trefls Team, 2015). The most rewarding offerings for us, and I am certain others as well, are the (DIY) kids workshops. We, absolutely love these workshops, raising 2 grandsons, we really enjoy the opportunity to take the boys (ages 1 and 2.5) for age appropriate workshops, to interact with other children and help them build a project. The Do-It-For-Me services are for individuals as well as some professionals that need a product but are not sure of which best suits their customer’s needs (Trefls Team, 2015). The inception of these services has allowed Home Depot to grow at a significant level within the

This campaign will be a non-profit organization for children and their families to be able to engage in healthy activities for their children to engage in. They will be provided with health education on healthy foods for their children to make sure they are eating properly. In order for t this campaign to be successful and a help to others we will need hands on deck. Our teachers, caregivers, and parents will all have to communicate with each other so that changes can be made for every child to succeed within this program. As the developer of this campaign, I will ensure that all education information is current, activities are tailored to the different communities across the country, and available to other countries as well.

Our marketing activities will include use of social media that includes links, blogs, tagging in sites like twitter and Facebook, personal networking and enhanced site searches. Shopping feeds, customer surveys and product reviews. The activities to be used include emails, newsletters, email enquiry buttons and form and shopping catalogues.

Our mission is to provide great healthcare and clinical services that promote the health and safety of our community. We are patient centered with a focus on prevention. Through efficient use of office staff and medical technology, we are able to offer exceptionally accessible and personal care in a comfortable atmosphere. We are here to serve you and your entire family from infants, toddlers, school-age children, teens, young adults, pregnant women, and adults.

Currently, the organization markets primarily through the Internet and through catalogs mailed to businesses. To reach direct sales customers, such as retail and direct consumers, the company mails catalogs to homes