9/15/12 Home Depot Learns Chinese Prefer 'Do‑It‑for‑Me' ‑ WSJ.com Dow Jones Reprints: This copy is for your personal, noncommercial use only. To order presentationready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com See a sample reprint in PDF format. Order a reprint of this article now BUSINESS Updated September 14, 2012, 5:52 p.m. ET Home Depot Learns Chinese Prefer 'DoItforMe'
Abstract Home Depot went through many changes as a result of new CEO Frank Blake and Vice President of Human Resources, Tim Crow. The culture inherited by both Executives from their predecessors went through a transformation process for the business to thrive once again. Blake and Crow justified laying off 1,200 workers as a result of their vision to enhance Home Depot’s position in the market and to go back to the organizations foundations embedded by founders Arthur Blank and Bernard Marcus.
INTRODUCTION Home Depot enjoyed high growth of revenues and profits in the period 1978-2003. From 7 mio USD of revenues in 1979 to 64,8 bn in 2003. Revenue growth was generated mainly due to external growth coming from mergers and acquisitions. Home Depot has four product categories: Building and Remodeling, Home Décor and Organizing, Outdoor Living and Tool and Hardware. Company went through some structural changes when in 2000 first non funder Bob Nerdelli became the CEO of the company. Nerdelli
Home Depot Questions for Case Discussion 1. Look at page 16 of the case (Selected Financial Data). Note that fiscal 1985 ends on February 2, 1986 (there is a typo on this page; the far left numbers column should be February 2, 1986 instead of February 2, 1985). Evaluate Home Depot 's performance in the following areas: • Growth in Sales • Growth in Total Assets • Change in Net Income • Growth in Long-term Debt 2. Look at page 17 of the case (Management Discussion). Compare 1985 to 1983
Week Three Case Assignment Marketing 5000 Online course David Allen Untied Home Depot Case Pg. 186-187 Case Summary: Home Depot Inc was started up in 1978 by two men “Bernie Marcus and Arthur Blank” that had a thought and a clue that they could start a business that is for the consumer in the homebuilding retail market. Of course, the two gentlemen had a good idea and want to address the needs of consumers to provide them with high skill sale associates, quality assurance and a brand with the
| | Home Depot’s Business Strategy Home Depot 's target market is individual homeowners/small contractors. Even though the traditional ideology is that cost leadership and product differentiation business strategies are mutually exclusive, Home Depot was successful at using a combination strategy. First, Home Depot optimized the cost leadership strategy by offering low and competitive prices to its customers by emphasizing higher sales volumes with lower margins, while instituting a high
Home Depot's Customer Service Case Study Home Depot is an American based retailer of home improvement and construction products. Home Depot also offers services to its consumers. With its headquarters in Cobb County, Georgia, the company employs more than three-hundred fifty five-thousand people and operates two-thousand one-hundred sixty-four big-box stores across the world including, all fifty states, the District of Columbia, Puerto Rico, the Virgin Islands, Guam, Canada, Mexico and China (wikipedia
THE HOME DEPOT 1. 2. Questions Home Depot’s Stock Price Dropped 23% between January 1985 and February 1986. What Were the Reasons for this Decline? Should the Company Change its Strategy? THE HOME DEPOT Strategic Analysis The Home Depot Pioneered the Concept of Warehouse Retailing in the Home Centre Industry. The Company’s Strategy Consists of: Focusing on the Do-It-Yourself Segment of the Market; 1. Keeping Costs through Low Overhead, Purchase Discounts, and High Turnover; 2. Attracting Customers
Home Depot Case Analysis Andrew Stovall MKTG 6301.01 Dr. Rajaratnam September 27, 2012 Home Depot Case Analysis Summary The Home Depot Case takes place in 2007 during a time when the former chairman and CEO Robert Nardelli had recently announced his “mutually agreed” upon resignation from the company. Nardelli started at Home Depot in 2000 and produced rapid growth for the company because of his cost-cutting measures and centralized purchasing strategies. However, even though the profits
Case Summary: Home Depot continues to pace the do-it-yourself large box store market by identifying potential marketing opportunities through research. One way the company has separated itself from rival companies Lowes and Menards, is by determining the need to target women home-improvement shoppers. Home Depot was able to produce a bucket which is easier to use and carry for consumers who may have difficulty using a traditional bucket. The new bucket has pockets on the bottom and side, and