Home Depot Mission Statement

Home Depot’s retail strategy is one of reasons for its fast growth and continued leadership in the home improvement retailer industry. Its focus on speed, efficiency, and quality has made it one of the largest retailers in the world. Home Depot focuses on being a leader in “product authority.” Walmart and Costco are leaders

The Home Depot (Ticker: HD) is the world’s largest home-improvement retailer along with being an American Fortune 50 company. The company operates 2,259 retail building supply/home improvement “warehouse” type stores all across the United States, Canada and Mexico. The Home Depot has over 340,000 team members and is based in Atlanta, Georgia. The average store size is just over 100,000 square feet along with an additional 24,000 square feet set aside for seasonal gardening.

The Home Depot mission statement reads as follows: “The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices. We are a values-driven company and our eight values include the following: excellent customer service, taking care of our people, giving back, doing the “right” things, creating shareholder value, respect for all people, entrepreneurial spirit, and building strong relationships.”

This allows Home Depot to better utilize resources by targeting demographic categories that are likely to be interested in home improvement or contracting services. Home Depot advertises a low price guarantee, including beating competitors’ prices by 10% (The Home Depot, 2016). Home Depot’s current marketing slogan is “More Saving, More Doing”. Home Depot markets to both the inexperienced homeowner as well as contractors for its products and services. The company’s marketing strategy, slogan, and price match guarantee all fit the current corporate strategy of growth through increasing sales at existing retail locations and online to both contractors and homeowners. As an organization within an industry where low price is likely necessary due to lack of differentiation, Home Depot’s marketing strategy focused on low price is necessary. The low-cost without focus strategy at the business level is also aligned with this marketing focus. Since Home Depot is looking to gain customers in the broader market, focusing on both do-it-yourself customers and contractors is

The Home Depot mission is rooted upon 8 fundamental values. “ The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices. We are a values-driven company and our eight core values include taking care of our people, giving back to our communities, doing the right thing, excellent customer service, creating shareholder value, building strong relationships, entrepreneurial spirit, and respect for all people” (ir.homedepot.com).

From its roots as a vision in 1978 of a home improvement superstore The Home Depot has become a giant in this sector. Influenced by the “do-it-yourself” customer or the corporate contractors each policy and business plan is developed with a consumer stake holder emphasis. As its founders stated “We’re in the people business” (Planning), and this is maintained in its business structure today. Set up as a direct to consumer warehouse of home improvement and building products

Home Depot is the fastest growing retailer in the U.S. by some accounts. It has a fascinating history of innovation and entrepreneurship. The company had some difficulties in the mid-2000s that some attribute to cultural clashes. However, during this period the company was able to take full advantage of the housing boom. Yet when the bubble burst, Home Depot was forced to claim substantial losses. Despite these loses Home Depot has weathered the storm fairly well and is in prime position to take advantage of an economic recovery; if it ever comes.

The Home Depot knows that they must stay on top of technology and management must be able to organize this function in a way that surpasses the competition, pleases the customers, and keep the employees satisfied.

Organizational overviewBeginning in 1978, The Home Depot was founded by Bernie Marcus and Arthur Blank. , the founders' vision of one-stop shopping for the do-it-yourselfer came to fruition with the help of investment banker Ken Langone and merchandising guru Pat Farrah. The first two Home Depot stores opened on June 22,

The Home Depot (NYSE: HD) is a home improvement, construction products and services retailer operating over 2,000 big-box stores in the United States and abroad. The Home Depot was founded in 1978 by Bernie Marcus and Arthur Blank with the vision of one-stop shopping for do-it-yourself (DIY) customers, installation services for do-it-for-me (DIFM) customers and competitive products for the professional market. Their DIFM installation programs include products such as carpeting, flooring, cabinets, countertops, and water heaters. In addition, the company provides installation of various professional products like generators and HVAC systems.

The Home Depot is an option for retail in the home improvement industry (homedepot.com, n.d.). Home Depot’s strategic perspective appears to one that has been successful although the organization has remained in close competition with the competitor, Lowes. Both organizations are essential for home owners in that one can easily acquire building materials of all kinds. Upon entering a Home Depot store one is exposed to the vastness of product offerings. This vastness could cause one to argue that this type of store is not specialty but I offer that the Home Depot is a specialty in that you can only purchase home building or home improvement items. These items are specific to Home Depot. There is a no frill style of display and several

The Home Depot mission statements speaks volume as to the organizations form of business. Their 100% customer services surpass their competitors and loved worldwide. In the last sixteen years, Home Depot has increased its dividends from 0.04 in 8/29/2000 to 0.69 in 8/30/2016. The increase of net income and dividends displays the organization has maximized its earning potential. The mission was clear and its objective has clearly opened the doors for success.

Home Depot is the world's largest home improvement retailer operating in 45 states, Canada, Chili and Puerto Rico. Home Depot stores aim to serve both do-it-yourselfers and professional contractors with home improvement superstores carrying between 40,000 and 50,000 different products. Home Depot has also been listed as one of Fortune's most admired specialty retailers for the past six years. In order for companies to succeed in the competitive current marketplace they must consider not only the bottom line and their investors but also their impacts on the community, their employees, and their customers. Home Depot was founded on the idea that treating employees well is an important responsibility. Home Depot believes employees that are

The company has overall performed better than the industry on key ratios which can be attributed to good management decisions. However limited financial leverage of the company may affect its ability to borrow and repay money. Home Depot’s solvency position is limited due to the high Debt to Equity ratio which indicates significant debt funding than equity. Limited solvency position indicates utilization of higher financial leverage and its comparatively weaker equity position, noting the lower creditworthiness of the company Strategy During 2002, under the management of CEO, Robert Nardelli, Home Depot maintained its long-term objectives for continuous growth and expansion. Investments were made in technology and store modernization as well as in sustaining its control through its vertical growth strategy in its value chain.

Home Depot 's target market is individual homeowners/small contractors. Even though the traditional ideology is that cost leadership and product differentiation business strategies are mutually exclusive, Home Depot was successful at using a combination strategy. First, Home Depot optimized the cost leadership strategy by offering low and competitive prices to its customers by emphasizing higher sales volumes with lower margins, while instituting a high inventory turnover. Home Depot successfully offered a warehouse product strategy to the individual consumer for the first time. Previously, this type of price discounting was only available to professional contractors who earned product price