Home Depot Swot Analysis Paper

Decent Essays

Introduction / History / Company Background

The publicly traded company our group selected was Home Depot Inc. Founded in 1978 by Bernard Marcus, Arthur Blank, Ken Langone and Pat Farrah. Atlanta G.A is the headquarters. They currently operate out of 2,274 stores throughout the United States, Puerto Rico the U.S Virgin Islands, Canada and Mexico. Home Depot has over 385,000 employees throughout its stores. Home. (2003-2016).

Strength: Home Depot operates 18 mechanized distribution centers in the United States, and in Canada. Home Depot has more the 380,000 employers and almost $80 billion sales annually. Home Depot is fastest growing retailer in U.S. In its worst of times, …show more content…

corporate history. Strategic product partnerships with industry leading manufacturers has allowed the company to deliver exclusive, innovative assortments to do-it-yourselfers and professional contractors alike, with products, such as Ryobi tools, RIDGID tools, BEHR paint, LG appliances, and Toro and Cub Cadet lawn equipment. (Justin Hellman, "The Home Depot: A SWOT Analysis", 2014) (Dan Burrows,” Stock Showdown: Home Depot stock vs Lowe’s stock”, 2014) Weakness: Home Depot currently has a Small Online Presence which leaves them vulnerable to large internet retailers such as EBay and Amazon, that are in some cases able to cut prices and sometimes even guarantee quicker home delivery. Home Depot is working to expand their Online Presence. (Home Depot Lays a Foundation for Online Growth – DailyFinance, Jun 22nd 2011)

Opportunity: Home Depot has many opportunities, the biggest one however is their global expansion. Home Depot is expanding rapidly not only in the Unites States, but also in Canada. Home Depot is the largest home improvement retailer in Mexico. More stores mean more popularity and more money. In the Caribbean there are no Home Improvement stores as big as Home Depot. This is a market that if explored could potentially increase Home Depot's profitability since the competition there is limited or

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