Home Depot 's Integrated Marketing Communications Tactics Essay

In the context of global expansion and competition of numerous businesses, effective marketing management is one of the key factors of success, playing an essential role in obtaining competitive advantage. Hence, the success of a company is determined by its ability to identify customers’ needs and offering products and/or services to satisfy them.

The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.

What has Target done well over the years in terms of its integrated marketing communications strategy? What should it do going forward?

Courses emphasize the dynamic nature of marketing in a global economy and the need for organizations to be consumer orientated.” Even though it seems obvious, but one uses marketing and determining who the market should include and who to target in marketing. It is important to understand why they need to be targeting and how they need to be targeted to get the most success out of a

Home Depots marketing strategies prioritize the consumer first and foremost. As mentioned on their website (2016), Home Depot operates on an inverted pyramid that places the consumer first and places the CEO last (Home Depots, 2016, p.1). Therefore, every innovation marketing strategy is developed with the consumer being top of mind. For instance, Forbes (2015) has reported that Home Depot’s latest marketing mix is inclusive

Home Depot was established by Arthur Blank and Bernie Marcus in 1978 in Atlanta, Georgia as a home improvement retailer. The company was listed on the NASDAQ stock exchange when they went public in 1981. Three years later Home Depot transferred to New York Exchange. In 1986, Home Depot opened its first big store. The Company first Expo Design Center was launched in San Diego in 1991.

This paper is the formal Integrated Marketing Plan for The Home Depot- the world’s largest home improvement specialty retailer. This plan will develop a one-year, $20 million campaign aimed at achieving a series of campaign objectives. These objectives will target both men and women ages 25-35, who have a college degree, a permanent job and are either renting a place to live or own their own home. External and Internal research has been conducted to get the best understanding of The Home Depot’s strengths, weaknesses, opportunities, and threats. Understanding these aspects gives further insight into the potential new target market, for which this plan was constructed towards, millennials. This plan with execute how to reach this new target

Based on your understanding of the target shopper and their current behavior, you can get a sense of how long you have to communicate. Yes, of course, if your marketing communication is brilliantly arresting, then you may be able to stop the shopper in their tracks and get you a little more time. But that is unlikely. If your target shopper spends less than two minutes in the store, and less than 10 seconds in your category, that’s the time you have, in all

Detail the required messages delivered to the consumers by using the digital marketing, social media and content marketing and explain how these messages can be incorporated into the implementation of integrated marketing strategies. Write an email seeking the confirmation from the management by summarising the messages and their benefits. You should also provide the reply from the management as the result.

“Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However, marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution channel control. In the latter case, the domain is sometimes even further restricted by sole attention to the various element of the marketing mix rather than the more general issues of customer and channel relationships. There are two key

Marketing plays the most important role for the success of a business. In this chapter, the business’ marketing objectives are laid out together with the plans or actions that will be needed to achieve these objectives. Furthermore, this chapter includes the profile of the respondents which aided the researchers to create this part of the feasibility study.

Several facts are changing in today’s marketing communications. Owing to the growing numbers of alternative communication media and promotion, marketing communication does not just primarily focus on advertising and promotion. Organizations and entrepreneurs begin moving toward the process of integrated marketing communication (IMC), which has emerged as a new concept and the major communication development in marketing in the 21th century. More and more companies adopt IMC to convey a consistent message about their brand and products to derive competitive advantage and brand value. In addition, IMC has developed into a beneficial strategy for companies to reach more customers as well as build good customer relationships. Smith et al.

The Right Target Market One of the most important marketing functions for a firm is finding

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers,