Homespot Musi Etekcity

Most successful businesses today actively develop loyal customers who buy their brands again and again. After all, getting current customers to buy more is much easier than constantly seeking new customers. Think of three brands that you buy on a regular basis. Why do you stick to these products? How could another company dislodge you?

Familiar brand names can help shoppers save time in making acquisitions. Brand name loyalty and associated perceptions of quality covers to other aspects of the industry

* This allows customers to relate with their products, the way it looks or popular trends.

The brand must be distinct and stand out in ways that relevance to consumers’ needs so as to be chosen by the consumers among thousands of brands in the market. However, before consumers respond to the brand’s communication efforts, the brand must be understood and understood correctly. That familiarity leads to a strong, positive consumer-brand connection.

Brand competitors and the diversity of choice that is available to consumers, puts brands under pressure to offer high quality products and service, excellent value and a wide availability (Clifton et al., 2009). Brands must differentiate themselves from the competition and create an unforgettable impression.

"We enable consumers to improve the quality and convenience of their lives by providing innovative home and electronics solutions"

In America all you hear about are top brands and how you can’t find anywhere else. This brand is better than that brand, or there is no brand like it. Throughout the years marketing has begun to change the way companies sell their products. They make you believe you can’t live without it, and with it your life will change for the better. They encourage idolizing people who have enough money to use it on top brand accessories only to realize that maybe you should start buying more high brand items so maybe people would look up to you.

Brand extensions afford many companies the ability to introduce new products backed by a brands affluence, quality, or popularity. This greatly reduces launch costs, as new brand launches can reach astronomical costs. Ultimately, once a strong customer loyalty is established with one particular brand, consumers tend to purchase these new products as well (Kotler & Keller, 2016, pg. 325).

Primarily the loyalty is based on perception, not tangible evidence. Here we can see how important brand equity and positioning can be to a product that is otherwise probably on par with many of its competitors, but the message conveyed by the brand is quite different.

This gain value and addresses a key decisive achievement factor in the industry (Grant,2010). As position is important to offer convenience and a deep assortment, An extra unique intangible resource would be their brand representation and customer loyalty, this is vital since it can attract or attract consumers and it could be necessary to build the brand image .

This is highly involved in each brand, all brand focus on generating unique value towards its products

Khare, Saxena, and Tewari (2012) found there is a need to examine all the marketing mix factors beyond price in a product-brand selection. Critical factors include good environment, great reputation, attentive sales person, a full line product portfolio product, innovation/design (in a fast-paced technology driven industry), unconditional defective product return, manufacturers ' status, quality, and country of origin (due to perceived quality). The sensitivity (price or technology) of these factors may depend on the customer class while online retailers with better reputation charge higher prices.

promote its most unique and enhanced features, the shock and water resistance, as well as the high quality speakers. These will satisfy the needs of any consumer that has a passion for music as well as ease the fears of any customer that has experienced the troubles that

The field is of developing significance because of the expanding dependence of PC frameworks in most societies. Computer frameworks now incorporate a wide assortment of "keen" gadgets, including cell phones, TVs and little gadgets as a major aspect of the Internet of Things – and systems incorporate the Internet and private information systems, as well as Bluetooth, Wi-Fi and different remote system.

The behavior in which a consumer keeps buying a product time and again instead of buying products from other competitive companies is called Brand Loyalty. Brand loyalty can often be termed as Customer Loyalty, Brand Commitment, Product Loyalty etc. Brand Loyalty is seen among consumers when they realize that the product is better than the other products that are available in the market. This affinity of a consumer towards a particular product is considered to be brand loyalty. Although, this consumer behavior is not limited to a simple repetition of a purchase, there is also a psychological reasoning behind the consumers’ affinity towards behavior.