Homework Assignment On Fallacies And Rhetoric In Advertising

The Toyota commercial I examined, starring a famous child actor, also skilfully uses the Argumentum ad Hominem fallacy by suggesting that we are “lame” and not good enough if we are not using their product. It makes us question the way we are viewed in our neighbourhood: if we use an inexpensive car like a Mazda, do our neighbours view us in a negative light? Are we lame for driving a beat-up old station wagon? A similar example of this is the old shampoo commercial I found featuring Marilyn Monroe saying, “Yes, I use lustre-cream shampoo.” This advertisement targets not insecurity of wealth, but of beauty. Marilyn Monroe was widely considered to be one of the most beautiful women in the world in her time, and featuring her in a shampoo commercial would certainly have helped sales. The media constantly forces women to question their body image, and when aimed at questions of beauty, the Verecundium fallacy is highly successful. Its use in advertising causes women to re-evaluate their self-image: could they be more beautiful if they used the same kind of shampoo Marilyn Monroe uses? Could they even come to be as beautiful as her? As soon as we begin to question our self-image, whether in the department of wealth or body, we are left with a need to

Sue Jozui in her excerpt, she proclaims false advertising is wrong and that “we should boycott this type of advertising”. The author supports her statement by first stating what we should do, as in boycott and get rid of celebrities advertising for a large corporation. She continues by claiming that it is “insulting to the audience”. The authors purpose is to argue that celebrities advertising a product is unfair to smaller businesses so that consumers who see a bad product but see their favorite actor or celebrity using it they immediately want such product. The author Jozui uses a sarcastic but more serious tone in explaining why false advertising is a bad thing. The author uses a very well thought out argument because doing false advertising is wrong due to bad or unsturdy products that you could spend a lot of money on but will end up breaking in a couple weeks when it says it will last over a year.

In the article “What We Are to Advertisers,” James Twitchell argues that “different products have different meanings to different audiences.” This is a valid argument because every product today can be interpreted differently by people. Barbie, for example, is viewed as an awesome toy by many young girls; however, few boys purchase Barbie because it is considered to be feminine. Cowboys boots can also be interpreted differently by groups of people. Someone living in an urban city would likely consider cowboys boots to be unfashionable or out of style. Unlike people from the urban city, those living in rural areas may regard the boots to be fashionable and stylish. Another example can be seen in the fragrance industry. Perfume is nearly identical

As I got into chapter 3, I realized there's a lot more steps to write logical arguments. Claims, sound reasoning, relevant evidence persuading and knowing your audience and presenting counterclaims and objective responses. Additionally, I learned that there's in different ways of presenting your message. Such as using, the rhetorical triangle, including logos, pathos, and ethos. There are ways you can use them individually or altogether to communicate in an argument. If you really think about it commercials are written to attract certain customers and the the rhetorical triangle is used as strategies to get to people's hearts, open customers' minds and emotions, and trying to build credibility with customers and what their product in their company to come off trustworthy. So I think

Everywhere a person looks they can seed advertisements (ads) all around them. Companies will use ads and other techniques to promote their new product. They convince the buyer how the new product is somehow better than the older version. Many companies use television ads or conferences to introduce a new product to the market. Others might pay people to promote it, or place billboard ads buy the highway. It is amazing how companies find new forms to convince the targeted buyer to purchase their new product.

There are many rhetorical fallacies that advertisers use to trick customers. They prey on mankind’s belief in authority, and ignorance. They do everything they can to get you to buy their product. Some of the most common fallacies that you see today are faulty appeal to authority, emotionally charged language, and transference. Different industries use different fallacies to sell or promote their products.

Rhetoric is a statement. It’s a type of way used to convince, persuade, or to simply just convey an idea. Rhetoric can be anything from a speech, an advertisement, or even a written essay. Rhetoric is also communication, it’s the way you catch the attention of your audience and you get your thoughts and ideas through to them. Before a speech is created the person has to keep three things in mind, what is the purpose of this, who is this for and what is the meaning or effect this will have on the audience. The Rhetorical Triangle is basically those three things, the purpose, audience, and the context. Whenever writing a paper these three things should be included in order to have an effective persuasion. If a paper lacks any of these three areas

In the advertisements that I have been chose Beats headphones it said that “Hear What You Want” This advertisement using Aristotle concept of Ethos make people believe that when they use this headphones brand you will get the better sound. For the advertisement that I have been creating I will also use Beats headphones but I will use myself to be the model. This is the similarities ethos of two advertisements of communication theory. In the Beats they using super star to promote their brand that why people like to buy it.

Everywhere we go we are surrounded by billboards, radio ads, television commercials and all sorts of other types of advertisements. We may not acknowledge it, but these advertisements have a subconscious effect on us in our everyday lives. They leave a jingle or a thought in the back of our mind, something that gets stuck in our heads and causes us to think about it all day long. One thing that is prevalent in almost all advertisements today is the use of pathos, or emotional appeal to the audience, but is that all there is to it?

To persuade potential buyers into getting my product, I had to use three rhetorical devices in my ad. For a start, I used logos when I provided information about how much bacteria is taken away and how much surface stains are removed by the product. The statements I provided uses scientific data to help educate potential buyers about the product. Because of that, more people will buy the toothpaste because they have been properly told how well the product works. Next, ethos was used when I included opinions from a dentist and a mother. A recommendation of a toothpaste from a dentist would help boost sales because people trust dentists to know about oral hygiene. People would also trust a mother since most people think of mothers who only choose

Rhetoric can be seen in almost all aspects of daily life, especially advertisements. As controversy grows about gun control, more ads have used clever rhetoric to persuade public opinion. An ad titled “Family Values” features a young, Caucasian, woman holding a large rifle and has a hand gun at her hip. To her right, there is text which states, “On his inauguration, President Obama will be protected by the Secret Service, 11,500 soldiers, and 4,000 police officers. They have armor and automatic weapons. No one is assigned to protect my family.” The target audience of this advertisement would be those who support guns, gun owners, conservatives, Caucasians, and Republicans due to the fact that the ad is against policies for gun control. The

I was hooked from the opening sentence of this passage, and as I finished, I couldn’t resist a small internal cheer. I believe most of us would agree with the author’s sentiments, in that advertisements (ads) are truly the “most…toxic of the mental pollutants” [line 1]’ Who doesn’t fly through the channels when there is a break in your program, and the endless commercials, and infomercial begin? Today, our lives are saturated with ads occupying every square inch of viewing space. It is enough to make one scream! The statistics the author quotes are staggering. To imagine that “12 billion display ads, 3 million radio commercials, and over 200,000 TV commercials” air each day, and this is in North America

At a first glance of the ad that was chosen, you might not assume anything of it at first, but if you take a second glance at the ad then you’ll be able to convey the message. The ad tackles on the deep and never ending controversial topic about Racism from the use of babies. Within our society today, some might say that racism does not affect opportunities for certain races, but some would argue that it still exists.

DePaul created an advertisement to showcase how underfunded those who are homeless are in the United Kingdoms. The advertisement features a homeless couple curled up together on the street wearing animal costumes, with the words “sometimes we’d rather be treated like animals” in white text beside them (DePaul, n.d.). In addition, the advertisement has the words “5 billion is spent on pets every year” and “0.2 billion on the homeless” written above the couple (DePaul, n.d.). This advertisement is effective in its message, those who are homeless are treated and funded worse than animals, due to the ethical, emotions, and rational appeals it uses. As it illustrates how people without financial support would rather be treated like animals than humans, shows how their basic human rights and needs have been taken away, and appeals to its viewers through the logic on spending more on pets than other human beings.

In political races in the United States logical fallacies are a staple in political ads. The 2012 election was no exception to this convention, especially being true in an advertisement with ex-steel plant worker Joe Soptic, speaking in Obama-affiliated Political Action Committee Priorities. The advertisement included many logical fallacies to argue against the Romney campaign. Those include post hoc reasoning, ad hominem, and slippery slope.