Honda Full Swot Analysis

According to cannibal cycle During the early 1860s, an innovator named Pierre Michaux installed a steam engine, the first of its kind, on a velocipede. And, so the motorcycle racing obsession began, starting with time trials in the UK.It was the spring of 1906 when the sport began its evolution. The Auto-Cycle Club’s very first motorcycle time trials involved

“While the Wright Brothers flew overhead and Model T’s rolled off Henry Ford’s assembly line, the new sport of motorcycle racing began drawing large crowds bent on celebrating a piston-powered future.” (Britannica). From 1901 to around 1903, the first racing motorcycle would be produced by the Hendee Manufacturing Company, being known as the “Indian”. Soon in 1903, Harley Davidson would produce their product of the Indian, being slightly different with a 1.75

Honda has continued to embrace the changes that happen around its operations to ensure sustainability and profitability. The current global motorcycle manufacturing sector is full of competition. It, therefore, becomes crucial for every manufacturer to evaluate their strengths and weaknesses and then identify the opportunities to exploit to gain competitive advantage. Honda is Japanese based automobile company; it has numerous subsidiaries in Asia, Europe, and North America. Due to the advancements in technology, Honda will be required to make use of the latest technological trends to stay competitive. The business level strategy at Honda is in line with its enterprise and corporate strategy. The corporation also conducts Research and

Honda is in class of its own. It is a brand known for the performance and the reliability of its mowers. It is

In the late 1960s, Japan would rival their European counterparts in the industries and production of a great high-quality motorcycles for motocross fanatic. In fact, in 1970, the company of Suzuki would claim the first world championship for its home country after being successful in the 250cc

Ans: Honda Motor company is basically a Japanese multinational company producer of motorcycles, power equipment and automobile. During the year 1960-1980 is the era of huge success period of the motor company. After gaining huge success in its home area company thought to penetrate in US market in 1959 onwards.

Harley-Davidson's mission statement is to "fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments." (Harley Davidson, 1999). The company's main objective for the entire organization s is to have happy and satisfied stakeholder; this includes their customers, employees, suppliers, investors, and the entire society in general. Harley-Davidson makes the customer's experience with their products the core of their business and every effort is made to make this experience as enjoyable as possible. It is this strategy that has helped Harley Davidson meet its current level of success.

The late 1950s and early 1960s saw the first influx of low-priced, smaller Japanese motorcycles and scooters into the United States. Honda began U.S. distribution of its products in 1959, with the slogan, "You meet the nicest people on a Honda," to combat the negative image associated with the sport. Yamaha starting selling motorcycles in the United States during 1960; Suzuki followed in 1963; and Kawasakii joined the competition in 1967. BMW opened a U.S. distribution arm in 1975, incorporating in New Jersey. Harley-Davidson ended years of private ownership in 1965 with a public offering of its stock, and eventually merged with industrial giant AMF in 1969.

China has a rapidly growing aviation sector from 2600 aircraft to 4500 in the next five years (GTIN, 2011)

Since 1986 the MOSS came out, Honda created thousands of job opportunities in US and in turn it gets a lot benefit.

| * Only motorcycle company that dominated the World Superbike Championship in years preceding 2003 * Broad range of bikes (dual sport, sport touring, super sport) with leading edge technology * Its development in the U.S. in early 2000’s has supported Ducati steady growth

    Some of the company's biggest competitors are the Japanese manufacturers, Honda, Yamaha, Kawasaki, and Suzuki. When the Japanese manufacturers entered the industry they became dominated by stylish designed motorcycles at a inexpensive price. Hence, due to their management, designs, and advanced products at an affordable price, the Japanese manufactures held an competitive advantage. They also provided diverse products that allowed for them to gain knowledgeable use of economies of scale and scope in manufacturing. This allowed for them to produce new models with advanced features and lower price, gaining a larger customer base.

The survey shows that Honda Quality is the major role in Honda Motorcycle and Scooter Industry.

Honda is one of the world’s largest motorcycle manufacturers and of the leaders in the automakers industry. It was founded in 1948 by Soichiro Honda and Takeo Fujisawa. It’s headquarter is in Tokyo, Japan and it serves worldwide. Honda has 492 subsidiaries and affiliates accounted under its equity. The company develops, manufactures, and markets a wide range of products such as: automobiles, motorcycles, scooters, ATV’s, electrical generators, water pumps, lawn and garden equipments, robotics, jets, jet engines, and thin-film solar cells. In 2001, Honda became the second-largest Japanese manufacturer and in 2008, it became the fourth largest automobile manufacturer in the United States. Honda’s major products are

motorcycle and automobile maker by the mid-20th century, and today it is an internationally respected