Honest Tea

2649 WordsFeb 15, 201511 Pages
Jessica Lillquist Honest Tea Case Study 2/4/15 Financial Analysis of Honest Tea Through Honest Tea’s three years of business, their business shows some positive signs of a promising company. Since Honest Tea is a start-up company, it is understandable that their net income is in the negatives since their expenses will outweigh their sales, but as the three years have gone on, their net income has improved, and even increased by 74% from 1999 to 2000 from -$882,359 to -$228,879, which shows a positive sign of growth. Honest Tea is also very capable to pay back their short term liabilities since their current ratio is a high 5.92. Their profit margin has also increased over the three year period from -71.7% to -36.3% showing positive…show more content…
Angel investors and venture capitalists also have more access to large amounts of capital and have connections that the current investors do not. 7.) The proposed financing and valuation do make sense because it gives Honest Tea the best chance of the founders maintaining 50% of the equity of the company. Honest Tea is using a warrant based structure, which seems complex, but really it’s a smart way to structure their financing. This type of financing allows Honest Tea to keep founder equity, as long as they meet their goals and targets. If they don’t, more of the equity goes to their investors because they will be issued more shares of the company. This is a good set-up because it gives Honest Tea’s owners a reason to work hard to meet their goals, and if they don’t the founders will lose their 50% share of the company. The valuation of the company makes sense because it’s based on Honest Tea’s sales of their two products and the value of their bottling plant. If they sell a lot of their products, the valuation of their company goes up. However, if they don’t sell enough of their product, the valuation of the company goes down. If the valuation goes below $15.1 million, then shareholders

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