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Honest Tea Responsibility

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Thanks for your post and the information related to Honest Tea and its corporate social responsibility. The Corporate social responsibility has become a tool to build the legitimacy and is used to influence the competitive advantage and highly constructive and interactive relationship with the stakeholders through the CSR activities. However, in today’s business world the CSR activities based on the marketing buzz is not enough and can be detrimental to the long term brand image if the commitment is not made. In 21st century with the shift in consumer preferences, majority of the consumer would be inclined for the brand advocacy of the Company that is driven by values and has a true purpose of community engagement and cultural integration. There are many organizations in the food industry such as Whole Foods, Ben & Jerry foundation, Starbucks, Panera Breads etc. who are engaged in programs to share a part of the profit for community development and farmer’s development.

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