Hong Kong Disney

Similar problems occurred in Disneyland Tokyo, where management didn’t even think about the height difference of Asians and Americans, resulting in too high public phones for Japanese guests. Concluding it is clear that the American company originally tried to implement a standardization strategy, when launching theme parks in other countries, without taking the local culture into consideration. Country specific procedures and regulations, and different local customer preferences forced Disney to adapt features of the US theme park business model to the local markets.

The case “Euro Disney: First 100 days” talks about the issues faced by the Walt Disney Company when expanding to international borders. The case begins with the history of Disneyland and then describes the reasons behind its success and expansion to various states across the country. It then describes the success of Tokyo Disneyland, first Disney theme park outside America and the factors affecting it.

Other than that, each park is designed and structured towards the country’s culture. As operations exist outside the United States, Disney had to consider and accept the cultural differences between their home market of the United States and different international markets. A key theory that assisted Disney in global expansion to Shanghai, China is the understanding of Hofstede’s cultural factors which focuses on six cultural dimensions; power distance, individualism/collectivism, masculinity/femininity, uncertainty avoidance, long-term/short-term orientation, and indulgence/restraint (Steers, 2016). “Hofstede compares culture to the “software of the mind” that differentiates one group or society from another.” (Steers, 2016). Figure 1 illustrates the cultural differences between China and the United States through Hofstede’s six cultural dimensions.

When Walt Disney opened Disneyland July 17th 1955 it was culmanation of ideas he had been formulating for ten years. Walt had a specific vision of what the park should be and how it should look, but also left the park open to the interpretation and ideas that each child who visited left with in thier memories. The idea of a place to welcome all and have no credance on who a person is but of the value of thier imagination and heart is an astounding thought, not only for the mid 1950s, but for today also. Disneyland has never been limited by what people believe are normal limitations but has strived to always shock and inspire with each visit to the park. Walt had been using this same formula of groundbreaking inoventions and a never

It separates fantasy from reality; Disney films has filled children with joy and ordinary imaginations. It also has amused children through their films and amazes them with fine animated characters. In the article, Transnationalism and Flights of Fantasy, Disney has embedded children with fantasy through films and has been carried around in modern culture. In Ayob’s views "In popular culture today, fairytales are the medium through which people are submerse into flights of fantasy" (12-24). In other words, Ayob believes that fairy tales will always be apart of American culture, it will exist because when people think about a fairy tale it will remain a fantasy to illuminate the minds of children's. Disney films have greatly impacted children, fascinating children with colors, magic, and animated characters. Where their Characters from films have influence children to think big and explore more of their imaginations. Hebdige claims, “Disney art has design the post modernism and was a theme for American entry to shape pop culture” (150-167). Disney has become a trademark of entertainment created for kids and adults, bringing them together to enjoy quality time. For example, A Disney theme park is where families comes together and spend time and see famous Disney characters. The face of Disney is Mickey Mouse, once being seen every child is filled with happiness and laughter. Disney shows kids that a new world can be built if only if it is being dreamed, by imagining

The wonderful world of Disney is alive and well all over the world, in the United States, China, Japan and Paris, bringing in an impressive 2.2 billion dollars and boasted a record number of nearly 134.4 million visitors worldwide, according to Themed Entertainment Association. (Themed Entertainment Association, 2014) Disney Paris, unlike other Disney parks, has not seen the same kind of success, due to a variety of issues, including cultural, financial, and business related decisions they did not factor well into the European market. It was not until Disney (US) bailed Disney Paris out, not once, but many times, before profit was seen by the popular European attraction.

Key Facts and critical issues in this case talks about Disney World's big presence in United States with their Anaheim California and Orlando Florida Parks, which allowed national and international tourists to come and experience the wonders of Disney Parks. These parks at the same time created a solid economic stimulus and job opportunities for the State of California and Florida. Due to Disney's great success nationally, it was initially assume that the same success could happen, If Disney expanded business internationally. The journey started when Disneyland first opened on the international front in Tokyo Japan in 1983 (Ferrell, Hirt, Ferrell, 2009). The next international park that followed was constructed in France in 1992 and

Hong Kong Disneyland has created a culture for their employees with open communication with their managers

We’ve all heard the phrase before, we all know it, Disney Parks are referred as “The Happiest Places On Earth” with complementaries from Walt Disney himself. Depends on wherever you are in the world and which of the 6th the destinations you are close, you won’t regret the trip there and back. It all started with one man, Walt Disney, and that man had a dream to create his very own amusement park. Even though a project may be done, it is never completely finished, as long as creativity lives and thrives throughout the world.

Disney has become a marketing goliath and the #1 entertainment company in the US. They have been able to develop a creativity-driven philosophy that over time was tempered by financial responsibility and that benefitted from powerful synergies between its divisions. From the very beginning, Disney has been synonymous with innovation within the children’s entertainment industry, from their introduction of animations with synchronized audio, full-length animated feature films and then later into theme parks and on-ice and Broadway shows. One important element of Disney’s success was the extent to which they integrated and expanded into different

of Disneyland’s attractions had a rigid limit on the number of visitors that could be

The Walt Disney Company Parks and Resorts strive to be the leader in innovative and creative family entertainment in the world. The mission of The Walt Disney Company Parks and Resorts is to provide “magical” experiences to all guests that visit our Parks and Resorts. We use technology, innovation, and imagination to create a unique entertainment experience comparable to nothing else.

However, the expectation of a successful first Disney theme park in Europe was just a dream. There were barely 50,000 visitors on the opening days while it was expected 500,000 visitors (Hill, 2000). Euro Disney

Disneyland in Hong Kong- Good or Bad? The aim of this essay is to discuss the advantages and disadvantages in having Disneyland coming into Hong Kong. Disneyland is a famous theme part, with outlets all around the world, including Japan, America and France. And now, Disney decided that the next theme part it is going to locate itself is Hong Kong- is how beneficial will it be to Hong Kong? The diagram on the left shows the proposed location of Disney land in Hong Kong. It will be situated at the west of Hong Kong island, in Penny?s Bay. Land reclamation will be used if extra land is needed for Disney to expand in the future.

The actual number of visitors per year never hit the expected number. However, sometimes the park still got too crowded and had to prevent visitors from coming in. During Chinese New Year in Feb 2006, hundreds of people with valid 6-month ticket could not enter the park. It led to chaos and further eroded Hong Kong Disney’s image. Generally this is due to poor capacity planning. Disney tried to boost attendance rate, but neglect its peak capacity. It should smooth demand relative to available park capacity.