Hong Kong Disneyland When Big Business Meets Feng Shui Superstition And Numerology 1

A S C H O O L D R E S S-C O D E

Vargo, Stephen L. and Robert F. Lusch (2004a), “Evolving to a New Dominant Logic for Marketing,” Journal of Marketing, 68 (January), 1-17.

I N W I L L I A M S H A K E S P E A R E ‘ S

S i g n i f i c a n t e v i d e n c e i s a v a i l a b l e t o i l l u s t r a t e t h e p r e v a l e n c e o f m e d i c a t i o n e r r o r s r e l a t i n g t o o v e r l o o k e d c o n t r a i n d i c a t i o n s , d o s a g e m i s t a k e s , a n d a f a i l u r e t o d o c u m e n t p a t i e n t h i s t o r y c a n l e a d t o t r a g i c a n d c o s t l y h e a l t h c a r e i n c i d e n c e s ( c i t e ) . T h e r e f o r e , a d i r e c t c o r r e l a t i o n e x i s t s b e t w e e n e f f e c t i v e p r o c e d u r a l c o n t r o l o v e r t h e p r e s c r i p t i o n , a d m i n i s t r a t i o n , a n d m o n i t o r i n g

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2013). Marketing. (11th ed.). New York, New

David Jobber and Fiona Ellis-Chadwick (2013). Principles and practice of marketing. 7th edition. United Kingdom: McGraw-Hill Education.

The case “Euro Disney: First 100 days” talks about the issues faced by the Walt Disney Company when expanding to international borders. The case begins with the history of Disneyland and then describes the reasons behind its success and expansion to various states across the country. It then describes the success of Tokyo Disneyland, first Disney theme park outside America and the factors affecting it.

A N D S T A N D A R D S O F T H E B R I T I S

Hong Kongers protest procession to “kick” out all mainland Chinese. They call the visitors from the mainland as “locust”. I know what mainland Chinese done is wrong, but that does not represent everyone will do the same things. Due to this contradiction, Hong Kongers start to give tourist nasty looks if they speak Mandarin. Some Hong Kongers will discriminate and abuse, force innocent visitors to open their suitcases to show what they brought in Hong Kong! Even though Hong Kong’s reversion to China occurs, a lot of local residents still despise Mandarin and simplified Chinese characters. Hong Kongers believe they have their own culture, currency and system. They have all the requirements to build a country, thus they don’t want mainland China to step in or get involve with them. Although I have not experienced this bias behaviors directly, I still this kind of discrimination should be

Y o u r C a r e e r: H o w t o M a k e It H a p p e n

My tenure at various advertising and promotional agencies has leaded me to play a role in research and analysis to assist in determining

Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2012). Principles of Marketing. Frenchs Forest: Pearson Australia.

Three years after its opening in September 2005, Hong Kong Disneyland had yet to gather

a l t h o u g h c a s e s t u d i e s c a n a l s o b e u s e d a s a re s e a r c h m e t h o d o l o g y ( E a s t o n ,

Mickey, a major promotion tool of Disney management did not create reason or attraction enough for the European community, unlike at the sister theme park Tokyo Disneyland. European families found EuroDisney to be an “over-rated” promotion of American culture and lifestyle, contrary to what