Horizontal Integration

As techno capitalism moves into a dazzling and seductive information/entertainment society, mergers between the media giants are proliferating, competition is

The Pay TV industry in the US is changing rapidly. There are five main forces according to Porter that can describe this. The first four surround the fifth which is competitive rivalry. These forces help decide if a market is profitable. (Mindtools)

One month has to look at competition since the early 1990’s, especially since the act 1996 act. The most effective competition has come from technology evolution that enabled multiple platforms with different product-characteristics and economics to compete. They, in turn, then forced each other into cycles of further innovation. When the telecommunications act of 1996 has passed, there were hints of incipient competition in both the long-distance and video-distribution markets as a result of new technology. Local telephony was still essentially a monopoly. Although wireless was thriving, it was seen primarily as a purely mobile service.”

The media industry in the United States of America (US) is one such industry. As a powerful communication tool, the media has attracted many companies but only a handful has grown big. These media giants have dominated the local market and are currently seeking to conquer the global media industry in search of better profits.

A: Well, to start off, I was born in Richford, New York. Later as a kid when I was fourteen years old, I moved with my family to Cleveland, Ohio. I began some small business ventures when I was sixteen. My first real office job was an assistant bookkeeper with Hewitt and Turtle. Then, at age 20, I worked as a commission merchant in hay, meats and other goods with a business partner.

This article written by Leslie Picker and Cecilia Kang primarily focuses on the issue regarding the merger of cellular phone giant AT&T with the entertainment conglomerate Time Warner. In late October the New York Times broke the news of these two joining and many industry annalists viewed the merger with skepticism as well as, outraged consumer groups. Individuals believed that AT&T and Time Warner would terminate any competition and create unfair pricing in order to encourage more mass media consolidation resulting in a market that would be strikingly similar to a pure monopoly.

Are you aware that six corporations control 90% of the media In America? The Media Industry is changing everyday, companies must continually change the way they deliver products to the public. Some of the best examples of how companies are using new media to distribute products are Carnival Films, and Youtube. Carnival Film is the production company behind Downton Abbey. You Tube is a video sharing sight that started out as a place for John Q. Public to post his home movies. YouTube has become an internet phenomenon and a distribution point for features film, music videos and TV shows. It is important to understand how the companies use the internet to air the products. More important to us the consumer is to understand who owns

Today’s media is far too consolidated. In 1983, fifty companies owned 90% of the media, but in 2011, that same 90% was owned by just 5 (1). This is why I propose that the Federal Communications Commission (FCC) lower the limit on the amount of market share that an organization can own; moving us closer to an ‘ideal democracy’. I also add the stipulation that if media was struggling to find a foot hold in the market, the FCC could grant all media outlets non-profit status; however, this stipulation is simply a clause in case breaking up outlets had unintended consequences and this will not be explored through this paper.

As the structure of the media network division is not traditional in terms of applying the value chain to an organization’s functions, some of the most important components are intangible. When looking at the breakdown of industry costs found in Appendix E, one can see that procurement (33% of revenue), wages (7%), and marketing (4.1%) are key in understanding the industry’s profit structure (IBISWorld).

Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and

In the recent years, media, especially news outlets had been accused of being severely influenced by political party’s establishments due to their content. For example, in the United States, some had accused media companies of being biased towards a political party while they clearly support the other. It is a fact that this accusation, no matter how ridiculous they may sound, still holds some elements of truth in it. Since it is undeniable that the media industry is in one way or another affected by external factors, this essay will discuss the various ways of how movies and TV shows are affected by the political and economic factor. The essay focuses on movies and TV shows because they generally capture a larger scale of audience, causing

One the one hand, the fertility of the industry opened the doors to corporations that sighted substantial growth potential. New entrants with big pockets such as Walmart could pose a certain threat to Netflix, by exploiting a playing card based on cost reduction. On the other hand, barriers to entry became relatively significant as established video rental retailers such as Netflix have the experience and the knowhow to market movies to people. In this industry, firms that do not have a technological advantage can’t compete. The best example is Netflix’s CineMatch program that offered personalized film recommendations based on customer’s rental patterns. This way, Netflix was able to better serve its subscribers. From a cost perspective, the movie rental industry requires high capital expenditures, and the major expenses are highly related to acquisitions of DVD library and investments in technology (exhibit 2 continued). Thus, we may say that entry is difficult in this industry as the competing firms have reputation, experience and recognizable brand names.

The impacts on the Film and Television industry by discussing the positive and negative socio-economic effects of streaming services and pay-tv on sectors such as retail, exhibition and free-to-air television.

The rapid enhancement of technology in the contemporary society leads the phenomenon called ‘media convergence’. This is a process that developing the interactive communication constantly across multiple media platforms around the globe. Moreover, after human beings entered the twenty-first century, along with the development of digital and network technologies, media convergence patterns have become more mature on account of three major factors – technology, economic and market (Langtry, 2012). Moreover, the technical factor mainly refers to the digital and network technologies bring the interoperability, interchangeability and connectivity of media, so that the media convergence has become a possible and an inevitable. However, Media convergence is not only a simply technological shift but also “alters the relationships between the existing technologies, industries, markets, genres and audiences” (Jenkins, 2004, p.33). Indeed, media convergence is an accommodative process for the “existing media, communication industries and cultures to adapt with new technologies” (Dwyer, 2010, p.2). Along with the technological development, which is integrating the resources of different mediums, this operation of media convergence brings both changes and challenges in the media industry (Thomas, 2011). However, advertising industry is one of the sectors of communications and cultural industry that cannot avoid media convergence. This literature review paper will analyze

An impressive push to extend intellectual property by the entertainment industry may result in the development of new technologies and revolution in the way people watch TV, access information at home, experience interactive TV. But at what cost?