preview

Horn Point Laboratory : Analysis & Recommendations

Better Essays
Open Document

Horn Point Laboratory - Analysis & Recommendations

Introduction
Horn Point Laboratory is a part of the University of Maryland Center for Environmental Science (UMCES), a research center that is within the University System of Maryland. UMCES works to provide “sound advice to help state and national leaders manage the environment” and is a center for graduate studies. The Horn Point Laboratory, located in Cambridge, Maryland, focuses on issues such as oceanography, water quality, and the restoration of seagrasses, marshes, and shellfish, and has been a leader in the Chesapeake Bay restoration effort. In order to better understand the current fundraising program at HPL, we interviewed four people: Liz Freedlander, the development director …show more content…

Freedlander expressed that she had been most successful soliciting donors from a highly educated, older, and typically retired population. HPL has one large event annually, but in general, the fundraising program relies on building intimate personal relationships with potential donors. HPL has small events throughout the year at people’s homes and potential donors are sometimes invited to tour their facilities. They also utilize personal phone calls and direct mail to engage with past donors. In addition to the general fundraising program, HPL also has one campaign, called “Advancing Coastal Solutions,” which raises money for equipment needed by young scientists to perform research and fieldwork.
Freedlander, the sole member of the development and fundraising team for HPL, plans on retiring in the near future. Though there is currently not a detailed transition plan for her retirement, she has said the HPL is considering hiring a development director who has experience with fundraising at the national and international as well as a staff member to continue the local donor relationships that Freedlander has fostered. HPL is planning on relying on word of mouth to connect with potential hires rather than placing an ad for the development position. This is potentially concerning, as UMCES as a whole has numerous fundraising vacancies that have yet to be filled--often because their labs are in rural areas that are not attractive

Get Access