Horse Experience 2015: A Case Study

I would like to inform you about the different segments of the equine sector. They will be analysed and compared. After this I will discuss how I see my role in the equine sector. By doing this I hope to create a clearer view of which aspects of the sector I would like to focus on.

The events varied greatly from rodeo to rodeo. The world’s oldest rodeo was in Prescott, Arizona and held its first competition on July 4th, 1888. Later rodeos began branching off of the first Prescott competition. This rodeo established prizes awards, rules for competition, admission charged, cowboys invited to complete, and a committee to organize. The events include bronc riding, steer roping, and cow pony races. The first “rodeo” was called a “Cowboy Tournament” and was added to the 4th of July activities(Freeman, Danny). They added these to encourage more people to come to town and spend money at the merchants and enjoy the festivities. Many towns today hold a rodeo at their local arena on the 4th of July. It is a very popular date to hold an event. Patriotism attracts people from all over the state to attend these rodeos held on special holidays.The Prescott Rodeo was a great success and the contestants and spectators were thrilled with the entire

1. Describe your participation and accomplishments in the horse industry. Also, list how many years you have been involved, awards received and volunteer involvement. I have been riding horses ever since I could walk. I have a deep passion for them and I have always loved to ride. I am involved in many parts of the equine industry. I joined the local 4-H horse project in 3rd grade, which is the earliest you can join. I have now been in the CCHP 4-H for 9 years. I have been on the youth board of the project for the past 5 years. I barrel race frequently and I am a member of the NBHA- National Barrel Horse Association. In 2014, I was the WI State Finals Open 4D Champion. I have gone to State Hunt/Jump numerous times and have participated in State Gymkhana for 6 years. At State Gymkhana, I have won or gotten reserve champion in many classes and have almost always been in the top ten for every class. I received the sportsmanship award in my 4-H project for my outstanding sportsmanship and mentorship to younger members. I am very involved in many parts of

Horse Racing is very contronsival topic. Horse Racing is 39 billion dollar year industry. This is ,major sport and has a lot revenue. There are many people who go down to track and bet on these horses as entertainment day. It is filled with good times, booze, and gambling. All the thing you need to have fun. However, what happens to the horses?

“Doping and the inappropriate use of normal medications present a serious threat to the integrity and reputation of our sport, because they give athletes an unfair advantage and threaten the welfare of horses.”(FEI’s Clean Sport Campaign pg1) Federation Equestre Inerationale and several other animal welfare organizations have well-established regulations trying to create a more perfect sport. Because riding in shows is so competitive riders need to understand that showing isn’t always about winning but learning for the experience of showing.

Heidi Van De Motter, the owner of Gallop On, currently has 15 horses in her care. Her goal is to have them retrained and sold for the use of another sport.

Shows will consist of bull riding, bareback and saddle bronc riding, steer dogging, calf roping, team roping, tie down roping, women’s breakaway roping, barrel racing and kids mutton busting.

“What are you doing next weekend?” “Going to a rodeo.” “Oh... what about the next weekend?” “I have another rodeo.” I guess you could say that rodeo is kind of a big deal for me. That I’m a “Rodeo Nerd.” Whether it’s being in them, or just watching them. I love rodeos. I have many reasons to love them! Like for example, rodeos are always a ton of fun, you're always meeting new people from all kinds of places, and last but not least the cowboys!

Lisa Lockhart a professional barrel racer said, “Our horses are our teammates, our soulmates. It’s a team effort. You can’t do it without so many people behind you. People in the National Little Britches Rodeo Association takes care of each other. I compete in five events and Ribbon Roping was the only one I did well in this year. I came home with four shiny buckles and a spiffy set of spurs. I also learned that you cannot succeed in rodeo without your family or the horses that you love and care about with you.

This event was our third offering of the year providing an educational evening activity for kids in our valley. Our previous two, Polar

It has always felt as if everyone around me has been on vacation at some point in their lifetimes; however, I have never once been on a vacation that didn’t involve competing in a rodeo. Many people think this is an unusual fact. Myself on the other hand, would not have it any other way. I enjoy life on the road! In my spare time, I can always be found either in or around any arena as it is my favorite place to be. Ranch work was always a job for my family, and rodeo quickly became our hobby on the side. On the rare occasion that I am not with my horses, I am usually working or spending time with family and friends. My family is a sixth-generation ranch family in Castle Rock, Colorado; but, I am only a third-generation rodeo competitor. We have a total of six horses at home, and I have brought two with me to Frank Phillips College. The two who have joined me at college are horses I have personally raised

The rodeo is always held on the third weekend of June. Every year the rodeo keeps getting bigger and bigger. Friday morning the queen and princess pageant begins. Mutton Bustin’ starts at 5:30pm and the rodeo begins at 6:00pm. On Saturday the parade starts at 10:00am, and again Mutton Bustin’ starts 5:30pm and the rodeo begins at 6:00pm. Starting this rodeo is such a great way for Estelline to become well known. It is also good for all of the small businesses in

Rodeo life is make up of many different events like barrel racing, chute dogging’, calf roping, bull riding, bronc riding, sheep riding, steer roping, team roping, goat tying, and some others but these are like the main ones. “Rodeo is about life lessons, and not just about belt buckles and winning. There is so much you can learn from a horse and a cow that you can’t learn from football.”- Jim Wakefield. It’s not about winning or losing, it’s about how fast and how long you can stay on.

First up, the unanimous win in the Harness Pony WGC was Mississippi Queen carrying Holli Hayes to the winners circle for John and Charlotte Wrather. Hayes said, “winning with Missy was a highlight in my career.” She reflected that Missy, “isn’t the easiest, so it was fulfilling to know you worked so hard and accomplished the goal intended.” Holli, your hard work paid off! Rich, Maureen, and Holli credit the Wrathers’ for letting them take the time needed to prepare Missy for the WGC and would like to express their heartfelt thanks for their patients and understanding. Reserve in the class went to the very fancy pony, Mr. Naples, Abel Vega driving for the Golden Creek Farm. Mr Naples has racked up wins this year at Dixie Cup and Illinois State fair before being crown the 2017 RWGC.

Marketing a new product requires strategic planning and research into the target market. The equestrian market is vast in size and diversity and is often underestimated by businesses (Graham-Suggett, 1999: 31). Due to the range of disciplines and activities covered by this market, targeting just one group could lead to increased sales through word of mouth