Horton Hears A Who Analysis

By using the image of a smiling mother and son, the ad associates itself with pathos; what the viewer can do instead of dealing with pain. The ad uses an example of an ideal picture of a happy family, which relates to the wants of parents and adults who seek relief from pain. An

The final and the strongest appeal in the advertisement is pathos, the appeal to emotions. Throughout the ad sick children are being shown and getting treated by a doctor or nurse. Showing the family and children laying down on beds who are being diagnosed for cancer. By showing these images the audience feels a sense of loss, fear, pain and grief, even though they do not personally know the children. Also, by not helping these children the audience might feel

This paper analyzes the types, forms, and effectiveness of the author's use of pathos to evoke emotion from their audience to persuade them to support the purpose of their message. Defined in the course pack as "using emotion to persuade" (Heasley et al. 128) pathos is a technique rhetorists use to garner an emotion response from their audience through one of four methods. These five methods are word choice, vivid examples, personal experience, scare tactics and sensory details; authors can employ these methods individually or in conjunction with one another to invoke a pathetic response from their audience.

In the first chapter of this novel, we get introduced to the protagonist and narrator of the novel, Holden Caufield, from a rest home in which he has been sent for therapy. He refuses to talk about his early life, although he does explain that his older brother “D.B” sold out to writing for Hollywood. His story and breakdown begins in the school of Pencey Prep, a boarding school set in Pennsylvania. The setting for the early chapters in the narration is his "terrible" school, to which he describes the atmosphere to be “as cold as the December air on Thomsen Hill”. Holden’s student career at Pencey Prep has been destroyed by his refusal to apply himself. We know this after Holden explains he failed four of his five subjects, passing only English. Due to his lack of effort and determination, he was forbidden to return to the school after the term. The Saturday before Christmas vacation began, Holden overlooked the football field, where Pencey usually

Throughout the commercial sick children and shown being given different tests and laying in hospital beds. By showing these images the audience feels a sense of fear, loss, pain, and grief, even though they do not personally know the children. By not donating the audience does feel responsible for these sick children potentially losing their lives. At the same time the commercial causes such negative feelings, it also provides positive ones such as hope and pride. By donating to St. Jude’s hospital a child’s life can be saved and that is because of you. This is effective for St. Jude’s because most people would rather feel positive feelings rather than negative, so they are more likely to call and donate to keep that positive feeling going. Also, ending the advertisement on a positive note by telling the audience “You can bring them that hope” the audience is drawn into pathos all over

By asking the viewer to imagine themselves in a certain situation the creators of this ad are asking viewers to empathize with others. The clever use of pathos in this ad, is what will make viewers feel compassion and

In addition to all the examples of pathos, they express a lot of ethos in the ad. This is mostly shown through Sarah McLachlan. Not only does McLachlan speech throughout the video in a soothing tone but she is also the one singing “Angels” in the background of the video. They don’t directly say it, but you can tell from the context that Sarah McLachlan is a huge advocate for the BC SPCA company. This is most likely because she is seem sitting on the couch petting a rescued dog and you can hear the sadness and pain in her voice. Sarah McLachlan is a famous person and when people see the commercial and recognize her they will want to help and donate just like she is. Sarah McLachlan is probably a role model to many and a lot of people want to follow in the footsteps of their role model. The people who see this commercial they will trust it because of Sarah McLachlan. The positive to this is that more people will want to donate to BC SPCA.

The ad above displays a fetus on three-fourths of the page on the left side. The statement "TAKE MY HAND NOT MY LIFE" is written in semi big letters on the right side. The words "TAKE MY" are in white letters. The word "HAND" is in blue letters and is noticeably bigger than both the first line and the third line. And the words "NOT MY LIFE" are slightly smaller than the first two words and are in yellow. Near the end of the page, on the right lower side it says "LIVEACTION.ORG". The statement is centered to the right while the fetus takes most of the page. The words are capitalized so that they do not get lost. The background is nothing but black. The fetus, on the other hand is colorless, it is almost transparent. The features on the fetus lack detail but they make it distinguishable as

Dealing with death and the emotions that come along with it is common to humans. This is especially true when it involves a parent or grandparent. In the commercial, the woman is having to deal with her ill father who is bedridden. This is an event most will have to go through once in their lives and letting go can be difficult. However, there is one thing that can help soothe the process of death and that is the existence of deep love for the person. Despite the commercial presenting this sensitive topic, the advertisement effectively reminds the audience the importance of everlasting love because of the use of pathos and ethos.

The coming of age phase in a young person’s life is a transitional phase which prompts the idea of individualism, decision making, acceptance, moral challenges, disappointment, and individual needs. These years are essential for the overall learning and growing-up part of someone’s life. Coming of age characteristics transpired in the novel The Catcher in the Rye and The Absolutely True Diary of a part-time Indian pertain to, but do not exclude, the acceptance of the complexities and “grayness” of the world, confrontation with the adult world, and the individual needs and desires vs. external pressures/expectations/norms. In both novels, young boys are faced with tough choices that will later help them in the overall transition from

The first rhetorical appeal which I am going to discuss about this ad is the use of ethos. There are many ethos in this ad and one of them is the use of doctors in the advertisements.During the commercial the audience sees the doctors conducting research, conducting tests, and checking on patients. Due to having complete many years of education to receive a M.D. as well as being able to save lives, doctors are usually referred to as extremely credible characters. and Therefore, by showing doctors the audience become more confident in the overall credibility of the ad. They also show the nurses and doctors being gentle with the children, caring for them, and hugging them, which gives the audience a sense of trustworthiness of the doctors and nurses. Another example of the ethos in this commercial is the expression of good. By donating only $19.00 you can save children's lives which makes you feel good. Due to selflessness of good will, it comes as credible thing to do.

The Catcher in the Rye is a novel written by J.D. Salinger that occurs around the 1950s. The story’s protagonist and narrator is Holden Caulfield, a seventeen year old white male, who journeys to various places as he mourns over the death of his little brother, Allie. As a white male in a capitalist society, he has tremendous amounts of privileges that allow him to get. However, as the novel progresses, Holden describes his society as a place where honored human qualities are suppressed and capitalist ideals are embraced. Throughout the novel, we see that capitalism, “the social system based on the recognition of individual rights, including property rights, in which all property is privately owned”, destroys the overall society for Holden and his generation (Rand).

UNICEF created a campaign for children that need a family; hence, the title, Every Child Needs a Family due to the increasing number of children without families. These children lack a caring and loving family; therefore, in order to decrease the number of children without a family, UNICEF brilliantly put together the advertisement that touches the heart of those who look at it. The image seems to be taken at a storefront with a male and a female mannequin. Perhaps, since the mannequins look like the ideal parents, the child decides to hold the mannequins ' hands. The construction of this advertisement incorporated the use of rhetorical strategies such as a contemporary style environment, in order to enhance the rhetorical situation. The rhetorical situation then creates a more effective approach due to the display of affection that tries to inform its audience about the increase of children that needs a family and people should make a difference by helping out in any way.

Words like “help,” “feel,” and “faster,” are used in this ad to subtly make readers believe that NyQuil will cure Mom’s illness quickly when, in fact, they really only say that the products might make her symptoms briefly subside quicker than another indistinct method of treatment. This subtle method of advertisement is actually very common in all types of ads. Another technique used to attract attention of audiences is the adorable image of a mother and daughter playing dress up together. When someone sees this image, they are expected to feel strong, loving emotion for the seemingly deep mother-daughter connection in the photo. This mode of persuasion, pathos, is used to play on the emotions of viewers who see this ad. By using pathos in advertising, advertisers are also showing the main values of a culture.

Figure four is a unique advertisement in itself because it breaks away from one gender stereotype, but then turns right around and reinforces another. It raises many questions about the roles of men and women, like are men codependent of women? Could the world survive without them? It shows a man holding a baby while wearing a woman's blouse which promotes freedom of fashion choices. The ad also introduces a stereotype by asking “What would the world be without women?” as if to say that a man holding a baby is a shocking thing to see. This emphasizes the “Lazy male” trope that men are seen as sub-par caregivers that lack of initiative and skill when it comes to caring for a child. This is harmful to young boys that grow up in environments that encourage this kind of behavior because it puts young boys in a state of fearfulness because they begin to think that they will not be able to properly care for someone else and this inadvertently burdens women because they will be seen as natural caregivers despite any natural inclinations they may or may not