Hospitality Industry in India

The hospitality and leisure industry hug a variety of sectors and businesses across hotels, restaurants and restaurants, travel and tourism, gaming, sport and leisure. The sector is reliant on the consumer confidence and business sentiment and is facing rising pressure to deliver innovation, value and quality. Hospitality is that business that helps people to feel welcome, relaxed and to enjoy themselves. It is all about customer service and providing the best quality and experience possible for the customers. (Discover Hospitality, 2012)

This assignment will be a critical review of a journal titled: “Do your internal branding efforts measure up? Consumers’ response to brand supporting behaviours of hospitality employees". In order to critically review this journal, the text will be analysed to gain a further understanding of the purpose of the article, what methods the author has used to address the issues, the outcomes of the research and finally the strengths and limitations of the article; specifically, in comparison to other articles that are centred around the topic of branding in regards to the hospitality industry.

As a growing American hotel company, establishing a permanent place in local and national markets is our primary goal, and we wish to become nationally and internationally renowned as a business and tourist destination within the next 5 years. Our main mission is to provide high quality accommodations, and associated amenities and services at competitive prices to our targeted markets. Our basic business objectives are reflected in everything that we do, which is to contribute to the enrichment of the quality of lives for

Tourism plays a vital role in economic development in most countries around the world. The industry has not only direct economic impact, but also significant indirect and influential impacts. There is agreement among experts that the travel and tourism sector is the fastest growing of global economy. According to the latest UNWTO World Tourism Barometer, international tourism receipts surpass US$ 1 trillion in 2011, growing about 3.8%up from 2010 (WTO, 2012).

Should focus on making hotel more luxurious to get attention and invite a larger crowd to book a stay. Build more welcoming atmosphere and provide best services to make it different.

The Indian tourism & hospitality industry has appeared as one of the significant drivers of growth among the various services sector of India. Tourism & Hospitality in India is a potential game changer .It is an emerging industry, an employment generator, an important source of foreign exchange for the country and an economic activity that helps local & host communities. In Indian the tourism industry has the potential to grow at a high rate and ensure consequential development of the infrastructure.

Premier Inn is the name of a British Budget Hotel chain running the largest hotel brand in the United Kingdom. Hotel chain is running 690 hotels with more than 50,000 rooms built in different countries. The hotel chain listed in London Stock Exchange in 1987 with brand name of “Whitebread” and started trading of its services under the chain of “Travel Inn” in order to compete with travellodges. Business operation of Premier Inn is not only limited to city centers but also covering suburbs and airports locations Hotel chain is following the expansion and acquisition policies since the time of its inception and acquired hotel chain named as Premier Lodge in 2004 (Whitebread, 2013). This acquisition increased the number of hotels and the profit as well. Premier Lodge was running with 141 hotels and contributed 70% of the total profit of “Whitebread”. Target market of the hotel chain is not only the leisure visitors and families but also the world business class seeking countless business and travel facilities. Award winning business services, comfortable sleep on king size beds and delicious breakfast are further adding value for the hotel chain while elevating the status of Premier Inn to be the first choice of families and business class to take their stay decisions at Premier Inn. The ambitious and high paced profitable progress of the Hotel chain is opening new ways of expansion and development. The hotel chain is therefore, planning to increase around 45% i.e. 75,000 rooms

The efforts to promote tourism in India were made in 1945 , a committee was setup under the Chairmanship of Sir John Sargent. The development of tourism was taken up in a planned manner in 1956 , but it was only after the 1980’s that tourism activity picked momentum. A National Policy on Tourism started in 1982, a plan was made to achieve sustainable growth in tourism , a National Action Plan was prepared for promotion of tourism.

Tourism is often synonymous to traveling for pleasure and education. It is also a business of attracting tourists and providing for their accommodation and entertainment. In many countries, tourism is an industry for earning Inland Revenue and foreign exchange. The many businesses that grow concomitantly with development of tourism include airlines, shipping, hotels and restaurants, finance companies, tour operators, travel agents, car rental firms, caterers and retail establishments and together,

Nowadays trends are everywhere. You can find them in every industry and they play a huge role. The retro trend in clothing, the SUV trend in the car industry, but nowhere else are trends more important than in the hospitality industry. But what exactly is a trend? A trend describes usually the time measurable course of a development into a certain quantitative and/or qualitative direction. In economics, trends are changes of the behavior of the society. In marketing research this describes the change and development of the consumerism and consumption behavior.

Sri Lanka has a most attractive biodiversity, heritage, culture, environment, wild life & climate for attracting the tourists. Also there is very valuable point in the Sri Lanka which is important to tourism related activity; tourist can travel to any place of Sri Lanka within maximum 24 hours. It is help to increase tourist arrival in Sri Lanka. 2011 Sri Lanka recorded 855,975 arrivals (Sri Lanka Tourism Development Authority, 2011). After 2009 after the gone 30 years war, Sri Lanka is achieving highest contribution for local economy trough tourism relation activity. All governments have identified that tourism industry is a most valuable drive for Sri Lankan Economy. Therefore they are giving more weight for that tourism industry’s development project. This incidence is most important for the all local community, organization, person who is engaging or part of the tourism industry. Sri Lanka at present new economic era is in a fast post-war recuperation way, and also Sri Lanka tourism industry is on thriving hurriedly. According to recorded statistics about the tourism industry, this sector`s contribution to the economic of the country`s GDP has increased from 2.7% in 2009 to almost 3% in 2010, this occurrence is remarkable and turning point to Sri Lanka tourism industry also country’s economy (ICRA,

Various Forts, Natural sites etc. Since 2000 tourism industry has been giving a number of benefits to India. The number of foreign tourists visited India which has given foreign exchange earning to the Country[1].

Finally, India is an evolving economy and with an expected increase in diverse workers such as women it is imperative that Bollman Hotel workers understand that the aim is to provide quality service to everyone (Cascio, 2013).

This study focuses on the key players in the industry of hospitality in India (Taj Hotels, resorts, and Palaces, The Leela palaces, Hotels and Resorts, ITC Hotels). Review

In recent years, hospitality and tourism has become increasingly popular, being the largest and fastest growing industry in the world. Lodging is the relationship between the guest and the host and it is one of the most important operating sectors in hospitality and tourism industry. Study of lodging industry is essential to determine the functions in lodging to discern the heart of the hotel business. By conducting this experiential learning project in a hotel, our group was able to observe and identify the front office operation and manager’s daily tasks. The hotel we chose for this project is Toronto Marriott Downtown Eaton Centre Hotel, which is one of Toronto’s Premier hotels with four stars and diamonds according to Forbes Travel Guide and AAA. The reason that we chose Marriott Eaton is because it is one of the largest chain hotels in North America that is located at core downtown Toronto. James Chard, the Front Office Manager said “Marriott Eaton targets individual business travelers and family group travelers.” The reason of this is because Marriott Eaton is a city center hotel, being located on 525 Bay Street downtown core Toronto. Merit of this Marriott Eaton is the location as Ryerson University, University of Toronto, CN Tower, Toronto Eaton Center, and Art Gallery of Ontario are all in walking distance. Marriott hotel was established by J. Willard Marriott and the Marriott International Inc. is one of the leaders in the hospitality and lodging industry. They own