Hospitality Marketing

1938 Words Oct 18th, 2006 8 Pages
Name: Erika Cabrera

Course: HRT 321- Hospitality Marketing

Date: October 24th, 2006

Since students in Hospitality programs across the country are required to take a "Hospitality Marketing" course in addition to a "Principles of Marketing" course, there must be some fundamental or additional information differences between these two courses. One would assume there would be some differences within the established four P's of marketing (product, price, place, promotion). For this question explore and clarify those fundamental differences and give some comparisons/contrasts examples for each issue either among various parts of the hospitality industry or between some part(s) of the hospitality industry and non-hospitality
…show more content…
When making marketing decisions marketers take into consideration, location as to where the product will be available, middle men needed to get to the place desired, transportation needed to transport product etc. In the case of the clock radio, marketers would have to consider what store/locations would best fit to sell their products, then they would need to figure out how to transport their product to that location and what middle men would be involved in getting this product to its target market.6

As when in the traditional marketing setting place is equivalent to the physical place where the product will be sold, in hospitality marketing it refers to the places and intermediates that would promote the product/service mix; this is called the distribution mix concept. The distribution mix concept is a combination of direct and indirect distribution channels utilized by the hospitality industry to make customers aware of, to reserve, and to deliver its service. Direct distribution is when the hotel company assumes total responsibility for promoting, reserving and providing products and services to its customers. Where as indirect marketing is when the hotel company relies on outside resources such as travel agents, Internet websites etc. A mix of both of these types of distribution channels is often used to maximize visibility, occupancy and profit in the industry.7

The third P, promotion is concerned with letting the target market