Hospitality Operations

While it is our main goal to be fast, accurate, and friendly we also want to make sure that the quality is there with our products as this will build repeat business for our restaurant.

I will then make sure I create value for each customer segment and create a pricing structure that will align price with the value delivered. On the other hand, most of the customers usually perceive that the higher the price charged, the higher the value is attached to the goods they purchase or services offered. This also becomes a cutting edge in determining the pricing strategy to use as I anticipate my clients to perceive what I offer them to be of a high value.

The Hospitality Industry has been regarded as one of the “most fascinating, fun, and stimulating industries in which to work” (Walker, 2016, p. 4). This is evident within special events which are “recognized as unique moments in time with ceremony and ritual to satisfy specific needs” (Walker, 2016, p. 310). Special events fall into four separate categories: mega events, association, corporate, and social functions. Out of these four separate classifications over 80% of the event market is corporate events which allows for a variety of advancement opportunities within corporate event management (Walker, 2016, p. 311). While this profession is both satisfying and rewarding it has been ranked as one of the most stressful careers

Hotel awareness and hotel attitude can be seen as complementary factors of hotel consideration, and will increase hotel awareness and impact which increases hotel consideration also.

Goal: Ensure the overall quality of the products we sell and the customer service we provide

whether customers will return to the business and if they will be satisfied. If the customer service is

Price is not the overwhelming characteristic dictating the success of a sale, but neither is anything else. It is the fact that customers

Today’s highly competitive business world forces companies to create different tactics and relatively rely on multiple pricing strategies to conduct business.

Les Roches is a co-educational hospitality management school offering higher education programs that is accredited by the Commission on Institutes of Higher Education (CIHE) of the New England Association of Schools and Colleges. Les Roches objective is to train and educate students to a level of all round competence in the varied operations of the hospitality industry. The school offers a range of undergraduate, graduate and postgraduate and MBA courses in the field of hospitality management with branch campuses in China, Spain, and the United States. Les Roches develop students’ abilities to initiate and manage change by confronting them with contemporary issues and challenges that the industry faces today.

Various studies in the field of hospitality & marketing have examined different components which constitute the customer

Pricing is a key element in Revenue Management practices in that it is the strategic price set in order to avoid commoditization (Anderson and Xie, 2010). In other words, pricing deals with the publishing and actual calculation of room rate, thereby, exerting the most control over the amount of revenue involved in their strategy (Freed, 2017).

Since students in Hospitality programs across the country are required to take a "Hospitality Marketing" course in addition to a "Principles of Marketing" course, there must be some fundamental or additional information differences between these two courses. One would assume there would be some differences within the established four P 's of marketing (product, price, place, promotion). For this question explore and clarify those fundamental differences and give some comparisons/contrasts examples for each issue either among various parts of the hospitality industry or between some part(s) of the hospitality industry and

Drury (2012) defines strategies as: “courses of action designed to ensure that the objectives are achieved”. This definition alone encompasses the importance of developing certain strategy in the early stages of production in a company; without strategy there is no clear path of how to achieve targets and most likely failure would follow. In this paper different strategic decisions and processes of pricing will be discussed. The author starts with exploring the economic model of pricing with evaluating its strengths and weaknesses. Further on, author looks at pricing from management accounting perspective and illustrates different models of pricing encompassed by Drury.

Price, which is one of the most important elements of the marketing mix, can be difficult to get right. Pricing too high, or low, can negatively impact on customer satisfaction and revenue. Adopting a pricing strategy is necessary to achieve desired sales objectives (Chan & Wong 2005).

Pearl Continental Hotels (formerly InterContinental Hotels) and is recognized as the largest and oldest hotel company in Pakistan. Pearl Continental Hotels is the first Pakistani chain which has achieved excellent international standards of quality products and services. In recognition of its highstandard, the Pearl Continental Hotel, Karachi was conferred the prestigiousmembership of the "Leading Hotels of the World", an exclusive global organization of deluxe hotels established in 1928.Pearl Continental Hotels, beside in -house reservations network, are also linked withUtell International to have international exposure and overseas reservation network.