Hospitality Solutions: Advantages And Challenges Of M-Commerce

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Laudon & Traver defined mobile commerce (m-commerce) as "the use of wireless digital devices to enable transactions on the Internet". Mobile commerce transactions continue to grow, and it includes the purchase and sale of a variety of goods and services, online banking, bill payment, information delivery and so on. Internet access through mobile phones is growing profusely due to the convenience it offers. The ability to interact with consumers during their purchase decision, providing a great customer experience, is driving the rise of m-Commerce solutions.
The digital world is evolving rapidly, with tourism constantly keeping pace with the new technological developments. The internet of things, the sharing economy, mobile commerce—all
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Benefits of M-Commerce Hospitality Solutions:
• Allow your customers to book rooms, banquets and tables
• Provides ease to practice loyalty-marketing techniques.
• Hotels and its systems are able to read into their guests throughout the customer lifecycle experience (reservation, stay, repeat stay, etc.), mobilizing pre-stay to post-stay
• M-commerce booking engine enables speedy bookings for your customers wherever they are. Email, Social Media, or Push/Pull based text message campaigns are explored for better results.
• Increases customers engagement prior to check-in and onsite, as it can provide quick and easy transactions for reservations or even now people can order a take away through m-commerce
• Hospitality industry makes use of social media marketing. Businesses will have opportunities to target consumers with both location and social-based marketing.
• Social media, mobile payments and digital signage can be interacted to establish deeper relations with consumers, ultimately increasing sales.
• Apps can be used to show hotel information and process bookings. They can also be used to upgrade the guest experience inside the hotel or for travel around the
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