Host Country Political and Legal Environment Affect of Airasia in International Marketing

In the local region, Qantas managed to outweigh its competitor by gaining a toll of 65% compared to its competitor. Evidently this shows Qantas is the number one preferred airlines compared to other competitor airlines like Virgin, Tiger Airways and Emirates airlines. However the situation is not the same in South East Asian region as Qantas only managed to obtain about 15% of market share compared to likes of Air Asia who leads the market share with 60% in this region. Conversely, this is not a concern for the airlines as the airlines managed to generate revenue of 5 billion dollars, with a predicted passenger growth of 4.9% which is equivalent to 2.9 billion passengers by 2034.

Employees are the most important asset of an organization and organization has the responsibility to keep happy, motivated and satisfied so that their interest does not diminish in work. Moreover, when employees are kept happy and satisfied then their productivity rises as they feel that the company has given them the importance.

In 2010, views on whether low-fare airlines would continue to flourish in Asia varied. Three factors regulation, population demographics, and socioeconomic trends -drove this calculus. Although the target consumer base for AirAsia was enormous -more than 500 million

Given the range and complexity of challenges faced by the management of Scotia Airways, summarise methods that could be implemented to improve job performance

1) Slacking human resource management: Compared to other airlines whose plane-to-staff ratio is 150 and each cabin crew member works 70 hours a week, Air India’s is 210 and 50-55 hours a week respectively. The staff’s performance linked incentive at Air India is 65.92%. 60% of Air India’s expenditure goes into paying the employee’s wages but

The mindset of an organization especially ABC company should be " customer first, Employee second and Shareholder third ". ABC company cannot improve its productivity without raising its worker productivity first. The assumption is that the more effieceint the job, the more employers can justify their salary expenses. One of of the Company's main weakness is due to the decline of growth of worker productivity. Maintening healthy employee realtion in an organization is a key for organization success.

The aviation industry, due to its fast paced and extremely performance oriented nature, is an ideal example of how proper organizational behavior lends to the growth, and ultimate success of a company. Often, mitigating operational hurdles and constraints becomes the focus of leadership in this industry as problems such as financial limitations continually arise. This unfortunately can result in employers neglecting the most essential part of their company, the employees. The ability for an employer to recognize and resolve threats to employee job satisfaction and security, conquer lack of employee motivation, and proactively negotiate internal and external conflict allows for a company to thrive.

Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia and Japan Air Asia.

All employers seek out ways to improve the productivity of their workers. Because increased productivity of their employees translates into increase revenue. One of the ways to increase productivity is by having employees that are happy and satisfied with their jobs and that have a vested interest in the work they do. Therefore, it benefits the company to seek out and explore any types of activities that will increase an employee’s satisfaction therefore increasing their productivity.

The future of the industry is in JetBlue’s “cheap chic” style. Airlines need to maintain a cost effective price point while also not appearing cheap. Small

The productivity of any organization depends on the satisfaction of the employees, as happier employees also make more profit as they work faster and harder.

The implications of this analysis are that the focus on the Chinese market is justified. The Chinese air travel industry is booming, and indeed this is fueled by that country's rapid growth and the increased demand for

To be able to adjust with stiff competition that keep increasing in the airlines market, airlines industries tend to come up with different approaches and strategies to be more competitive. Air Asia, like any other airlines adopt strategic approach to marketing and expand their market reach and give better and satisfying service delivery to their target market. Being an industry that considers differentiation strategy, Air Asia continue to focus on their low cost approach, frequently flights approach, guest convenience, ticketless services, easy payment channels, internet booking, reservations and sales offices, and authorized travel

Subject : Appraisal of a MNE's recent market entry (2007-2010) ( 1. Firm Motivations for internationalization 2. Entry Strategy 3. Corporate Strategy)

Well known companies like Nike, Microsoft, Sony, Shell Group are just some of the big companies that went global and expanded their trading around the world, they are large businesses that operate internationally in many countries. Development of worldwide integration urges companies to reach out international markets and interact with foreign customers. Businesses focus on fulfilling the demand of the market by its products or services, besides their target is increasing profit, in order achieve these goals they favor to expand their work in a foreign market. Other reasons to internationalize their business may be to become