Host Europe

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Host Europe
Advancing CSR and Sustainability in a Medium-Sized IT Company

I. Introduction/Overview

Host Europe is a webhosting company in Germany. In 2009, it set a course for development of its sustainability and corporate social responsibility strategy (Hahn, 2010, p. 1). Since then it has been proactive in improving its energy efficiency and environmental performance (Hahn, 2010, p. 1). It has also made a substantial effort to live up to its corporate social responsibility (Hahn, 2010, p. 1). Corporate social responsibility means that a corporation should act in a way that enhances society and its inhabitants and be held accountable for any of its actions that affect people, their communities, and their environment
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Host Europe should make an effort to educate its customers of the realities and benefits of virtualization. If it is able to convince customers to switch to virtual servers, it will enhance its profits by reduced energy costs. Host Europe may even consider pricing virtual servers lower than dedicated servers, which are servers that do not share hardware. The loss of profit may be made up through the previously mentioned reduced energy costs.
Highly Specialized and Gender Shift Employees
While Host Europe provides a wide range of benefits for employees (memberships for a local gym, ergonomic workplaces, catered food, staff development, open-door policy, family benefits such as a day-care for kids, etc.) there remains a low proportion of women currently working for the company.
Host Europe can potentially increase the proportion of women by continuing to offer a family friendly environment, which includes support in childcare and its own daycare center. There was no mention of maternity leave, but this should also be highlighted and embedded as a benefit. The company can also offer scholarships for women in the ICT sector to invest into the future.
The other issue Host Europe can address is their need to hire more specialized employees. The company can obtain more specialized employees by investing in specialized
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