Hotel Feasibility Study Report

5891 Words Apr 9th, 2013 24 Pages
Management Facilities Planning
And Development
Feasibility Study Report
Feasibility Study Report

Executive Summary
Docklands depend on its convenient transportation, advantageous geographic, pleasant climate location; have to develop into one of the most usefulness areas of Melbourne. The dockland is the location both meaningful for traveling and investment. Previously, hotel can only cater for people’s accommodation need. Now the hotel has been changed to be a comprehensiveness establishment which is includes accommodation, restaurant, bar, and conference services.

Table of Content A. Introduction--------------------------------------------------------4 B. Current supply & demand
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Rate | RevPAR | Hilton Hotel | 352,920.00 | 276,990.00 | 78.48% | $250.00 | $196.20 | Docklands Hotel | 141,985.00 | 97,969.00 | 69% | $128.00 | $88.32 | Apt Grand Mercury | 145,8930.00 | 98,374.00 | 67% | $135.00 | $90.45 | Quest Dockland Hotel | 117,530.00 | 74,043.00 | 63% | $170.00 | $107.10 | Total | 758,328.00 | 547,376.00 | 69.37% | $170.75 | $120.52 |

The primary competitors mainly consider the resort and different style hotel. Also have competitor for lower price. Also have good Facilities, it gets customer find hotel not just stay one night also like family.

* In Docklands, the Accommodation Star Docklands has already offers the hospitality production from 2002 years.
Accommodation Star Docklands is an apartment hotel, and with nearly 50 rooms. There offer three types rooms, such as the format we give below:

The room type and room rates Room types | Room rates | One bedroom Apartments | $180 - $450 | Two bedroom Apartments | $190 - $550 | Three bedroom Apartments | $350 - $1000 |

In addition, there are the facilities the Accommodation Star Docklands process: 1. Full kitchen with modern European appliances 2. Laundry with washing machine and dryer 3. Open living area with balcony 4. Bath 5. Alarm clock/radio 6. High speed internet connection 7. Remote controlled television 8. Foxtail access 9. Hairdryer 10. Iron and ironing board 11. Individually controlled
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