Hotel Industry

4982 Words20 Pages
Business Plan On
HOTEL INDUSTRY

Submitted to Prof V.K. Sapovadia,
Prof Kishor Barad
& Prof Sharma
Shanti Business School, Ahmedabad

PGDM Trimester II (Batch 2010-12)

Continuous Evaluation in Business Plan

Submitted By
HEMANT VAGHELA
ENROLMENT NUMBER: 1011012005

SR NO. | TOPICS | PAGE NO. | 1 | HISTORY & EVOLUTION | 3 | 2 | GROWTH OF INDUSTRY | 4 | 3 | MAJOR MARKET PLAYERS | 5 | 4 | CATEGORY OF PLAYERS | 5 | 5 | ITDC HOTELS | 9 | 6 | HOTEL CORPORATION OF INDIA | 13 | 7 | ITC HOTEL LTD | 14 | 8 | INDIAN HOTEL COMPANY | 17 | 9 | THE OBEROI GROUP | 20 | 10 | HOTAL LEELA VENTURE LTD | 22 | 11 | HOTEL RADISSION AND RESORTS | 24 | 12 | SEGMENTATION PATTERN | 25 | 13 | DEMANT ANS SUPPLY SINERIO |
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The arrival of low cost airlines and the associated price wars have given domestic tourists a host of options. The 'Incredible India' destination campaign and the recently launched 'Atithi Devo Bhavah' (ADB) campaign have also helped in the growth of domestic and international tourism and consequently the hotel industry.

MAJOR MARKET PLAYERS

The MAJOR PLAYERS in the Indian HOTEL INDUSTRY can be broadly classified into PRIVATE PLAYERS and PUBLIC PLAYERS. The major private players include Indian Hotels Company limited, East India Hotels Limited (The Oberoi group), Asian Hotels and ITC Hotels. ITDC and Hotel Corporation of India are the major public sector players.

Public Sector Players: * ITDC hotels * Hotel Corporation of India

Private Sector Players: * ITC Hotels * Indian Hotels Company Ltd.(The Taj Hotels Resorts & Palaces) * Oberoi Hotels(East India Hotels) * Hotel Leela Venture * Asian Hotels Ltd. * Radisson hotels & Resorts

Categorization of players in the industry:
Based on location
City center: Generally located in the heart of city within a short distance from business center, shopping arcade. Rates are normally high due to their location advantages. They have high traffic on weekdays and the occupancy is generally high.
Motels: They are located primarily on highways, they provide lodging to highway travelers and also provide ample parking space. The length of stay is usually overnight.
Suburban hotels: They

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