Hotel Industry in India

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Contents Size of the market, growth pattern and evolution of the service…………………………………………...1 Implications for effective marketing………………………………………………………………………2 Environmental Factors……………………………………………………………………………………...4 Industry Players and Competitive Scenario………………………………………………………………..5 Marketing implications for existing players and new entrants…………………………………………….7 Size of the market, growth pattern and evolution of the service The Demand for Indian Tourism is increasing at 10.1% per annum. India will attract 25 million tourists by the year 2015. India currently has 2,00,000 hotel rooms spread across various hotel categories yet has a shortage of 1,00,00 rooms. |Hotel Category |No. of hotels |No.…show more content…
• Weekend Rates: Individual leisure travelers, usually within a drive distance to the hotel. • Promotional rates: These rates were originally used sparingly and used as a means to stimulate business by using discounted rates to anyone, regardless of affiliation. Environmental Factors: Political factors An analysis of the hotel industry has revealed that there are environmental, labor, and food & safety regulations as well as regulations for merging, which must be looked at before entering into the industry. Hotels could be liable for clean up of contamination and other corrective action under various laws, ordinances and regulations relating to environmental matters. Such laws referring to keeping the environment in good shape can be quite costly to hotels in the industry. Another political factor that can impose a concern for a member in the hotel industry is the laws regarding labor. For instance, there are laws that govern minimum wage. Social Cultural Factors Social cultural factors are a big issue to look into for hotel industry because it deals with a lot of consumers who have different demographic, ethnic, cultural backgrounds. By satisfying each consumers or generalizing the way to hospitalize, hotel industry can have chance to expand more. Technological factors In order for a hotel to prevent obsolescence and remain technologically advanced, the

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