Hotel Industry in Malaysia

The hospitality and leisure industry hug a variety of sectors and businesses across hotels, restaurants and restaurants, travel and tourism, gaming, sport and leisure. The sector is reliant on the consumer confidence and business sentiment and is facing rising pressure to deliver innovation, value and quality. Hospitality is that business that helps people to feel welcome, relaxed and to enjoy themselves. It is all about customer service and providing the best quality and experience possible for the customers. (Discover Hospitality, 2012)

According to the American Hotel and Lodging Association, in the year 1900, there were fewer than 10,000 hotels in the US which provided 750,000 to 850,000 rooms. The 2004 figures show that there are 47, 584 hotel properties in the US with 15 rooms or more. There are currently 4,415,696 guestrooms available. The industry had sales of $105.3 billion in 2003, which places average revenue per room at $50.42 with an average occupancy rate

According to the World Bank, the hospitality industry revenue has been the largest contribution to the world GDP, for the sixth consecutive year, outdoing a total of 10.2% (US$7.6 Trillion) in the year 2016. The hospitality industry currently employs around 292 million of people, and that means that 1 in 10 jobs around the globe is linked to the hospitality industry (Oxford Economics for World Travel & Tourism Council, 2017)

It is also a significant contributor to the national integration process of the country & encourages preservation of natural as well as cultural environment. This work has attempted to highlight significant effects of Tourism & Hospitality on various dimensions of the country.

The industry chosen for this assignment by the author is the hospitality industry. This industry has been the unifying force making the world a global village for everyone. It is a multitrillion-dollar industry majorly depending on disposable income and the availability of leisure time. It is a broad range of fields within the service sector that revolves around lodging, theme parks, transportation, cruise lines, event planning and a plethora of other services geared towards comfort and serving others. The history of this industry is dated back to the Colonial Period in the 1970’s. The industry as we know it today began to take form in the early 1950’s and 60’s, leading the way for growth into the dynamic industry we know

Hospitality assumes an imperative part in the tourism area. The hospitality business is the one, which influences the fulfillment of the clients straightforwardly furthermore influences the nation 's picture. In the administration business lodgings are the most quickly extending field. Here in this economic analysis we have taken one such firm, The Marriott. As indicated by the world travel and tourism chamber (WTTC), the friendliness division has turned into a heading giver to the world 's economy as far as quality included, charge, work, capital speculation and so on., Marriott is the lodging and resorts chain of Marriott International Inc., it is an United States based firm which heads in cordiality area. It is one among

The Kampong Glam trail that I embarked on includes 12 main destinations, namely the Malay Heritage Centre, Gedung Kuning, Masjid Sultan, Bussorah Street, Former Chung Cheng School and Chong Pun Girls School, Madrasah Alsagoff Al-Arabiah, Madrasah Aljunied Al-Islamiah, Malabar Muslim Jama’ath Mosque, St John Ambulance Headquarters, Masjid Hajjah Fatimah and Kallang River. (Kampong Glam: A Heritage Trail, 2015)

Hotel Industry is a very lucrative sector that can generate high amount of revenue if proper strategies are established. According to Statista (2014), the worldwide hotel industry is estimated to generate about $550 billion in revenue in the year 2016. In their statistics, the company that is contributing the largest part of this revenue is the British hotel chain, Intercontinental Hotels Group which generated about $21.6 billion in 2013 (Statista Corporation, 2014). The Intercontinental Hotels Group has more than 4,600 hotels worldwide. It is followed closely by other major players such as Hilton Worldwide (3,992 hotels globally),

Hospitality industry is very important in the world. It provides services and as well as demonstrating consistent excellence quality. The hospitality industry includes the hotel and motel, or lodging, food services, recreation services, and tourism. Consequently, hospitality industry prepares variety of job vacancies for people to work in different areas of interest, such as restaurant and bar, accommodations (hotel, motel, resort…) or theme park and others. This day, the development trend of tourism is very fast and it is a multibillion-dollar industry that depends on the availability of leisure time and disposable income. So, the hospitality industry brings a lot of foreign exchange to a country. Therefore, a country has more

Attraction means anything that creates a desire in any person to travel in a specific tourist destination or attraction. Local is another basic component of tourism. The locale may be used to include the holiday destination and what it offers to the tourist. The holiday destination may offer natural attractions. It is considered as the most important basic component of tourism. Fashion is an important factor in the demand for various tourist attractions and amenities. The tourist who visits a particular place for its natural beauty may decide to visit some other attractions due to a change in fashion.

The hotel industry is one of the most prolific industries in Australia due to its presence in society and, the impact it has on the nation’s economy. Advances in technology since the end of the 20th Century have allowed the service market of a hotel to develop rapidly (Hilton Melbourne South Wharf

Singapore’s tourism board has optimistic expectations of high volume of tourist arrivals, with 15 million visitors to Singapore on average per year (Hotel Industry Background, 2010). A calculation made on the projected number of hotel beds in year 2000 showed that the country could accommodate up to 16 million visitors. Singapore has been a priority location for hotel conglomerates to set up headquarters to develop new products and concepts for Asian markets.The nation is well-equipped to assist expansion and grooming Hospitality and Tourism talents for the region. Hotel guests have raised expectations by looking for holistic experiences. Hospitality companies use Singapore as a training ground to develop

In recent years, the people of Bangladesh have been noticed to be interested in travelling abroad for pleasure trips especially to countries like Malaysia, Singapore, and Thailand. Moreover, the ongoing economic meltdown has forced these countries to reduce the traveling cost to attract more tourists. According to a statistics of Malaysian Tourism Department, they have reduced the travel tax by 25%, overall hotel cost by 30% and their shops have announced sales discount ranging from 10% to 50% for tourists. As a result many of the middle and upper middle class people are now being attracted to travel this countries especially Malaysia.

Singapore government has always been in favour of the tourism sector. In fact, Singapore Tourism Board (STB) launched a $90million BOOST (building on opportunities to strengthen tourism) for the tourism sector). The initiative help pushed the industry through tough times by assisting MICE (Meetings, Incentives, Conventions, Exhibition) companies to alleviate their business costs (Singapore Tourism Board, 2009).

5.4.1. Restaurants and Leisure Industry Snapshot 5.4.2. Shangri-La Hotels Malaysia Bhd Industry Position Analysis 6. SHANGRI-LA HOTELS MALAYSIA BHD NEWS & EVENTS 6.1. News & PR Activity Analysis 6.2. IR Corporate News 6.3. Marketing News 6.4. Corporate Events 7. SHANGRI-LA HOTELS MALAYSIA BHD EXPERTS REVIEW 7.1. Experts Opinion 7.2. Experts Estimates APPENDIX 1: RATIO DEFINITIONS LIST OF TABLES Table 1. Shangri-La Hotels Malaysia Bhd Key Facts Table 2. Shangri-La Hotels Malaysia Bhd Profitability Table 3. Shangri-La Hotels Malaysia Bhd Management Effectiveness Table 4. Shangri-La Hotels Malaysia Bhd Income Statement Key Figures