Hotel Marketing Strategies : Radissons Blu Essay

My signature indicates that this document represents my own work. Outside of shared data, the information, thoughts and ideas are my own except as indicated in the references. In addition I have not given aid to another student on this assignment.

Secondly I would also like to thank my parents, friends and family who helped me a lot in finalizing this project within the limited time frame.

Thirdly, nobody has been more important to me in the pursuit of this project than the members of my family. I would like to thank my parents, whose love and guidance are with me in whatever I pursue. They are the ultimate

“I declare that I am the sole author of this assignment and the work is a result of my own investigations, except where otherwise stated. All references have been duly cited”

Kotler and Armstrong (2010). The marketing mix is often crucial when determining the MOGH unique selling points and how to market them correctly.

For my luxury brand marketing analysis I choosed the Four Season Hotels chain, as on my mind it is one of the most successful and well-known hotel chain, providing 5 star service all around the world.

This report analyzes and evaluates the target markets, guest cycle, the property management system of the chain of Radisson Blu hotels, as well as describes the environment required at the front desk area and the staffs interpersonal skills when dealing with new arrivals at a accommodation as well known and experienced as the Radisson Blu. The information obtained for this report is through primary research using the organization 's and a key investor in the organization 's website itself as well as personal experiences with the companies products and services over a certain period of time.

I take this opportunity to express my sincere thanks and deep gratitude to all those people who extended their whole hearted co-operation and have helped me in completing this project successfully.

It is pleasure to acknowledge those who have contributed to this project directly or indirectly, though it will be still an inadequate appreciation of their contribution, we here by acknowledge the names of the people to whom we shall always remain grateful.

I am thankful to everyone who supported me for the completion of my project on time.

This is an analysis report on the hotel industry Holiday Inn. The following topics which will be discussed in this report will be based on the industries demographics, psychographic,

I would also like to thank Mr.Barzin Moridian for continuously mentoring me on this project and giving valuable insights about the project and helping me through the difficult situations during the Project. I express my sincere thanks to him to giving me sufficient amount to time to learn the

We would like to add a few heartfelt words for the people who were the part of this project in numerous ways, the people who gave support right from the stage the project idea was conceived. Needless to say, this project would not have been possible without the blessings of the Almighty, we are

I would also like to thank my institution and faculty members without whom this project would have been a distant reality.

for giving me their valuable advice and guidance towards fulfillment of the project. In writing this project report, we have drawn on thoughts from a variety of discipline that has bearing on the different facts of the topics. We own a profound intellectual debt to