Hotels Analysis

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Table of Contents Introduction 5 External Environment Analysis 7 Internal Environment Analysis 10 Porter’s Five Forces 13 Tows Matrix 15 Overview of Financial Performance 16 Boston Consulting Group (BCG) Matrix 17 Competitive Profile Matrix 18 Strategy Formulation & Methods of Development 19 Conclusion 20 Recommendations 21 Evaluation of Learning 22 Bibliography 23 Table of Figures Figure 1: Economic Survey-----------------------------------------------7 Figure 2: Visitor Arrivals-----------------------------------------------------8 Figure 3: Top 15 Markets----------------------------------------------------8 Figure 4: Porter’s five Forces-----------------------------------------------13 Figure 5: TOWS…show more content…
Singapore is an extremely safe place by any standard(Jennifer, 2009), because the government carried out strict punishment for those who violates laws. It’s a efficient way to reduce the rate of crime. Since 1970, Hilton Singapore was supported by government to serve for their customer. Economic analysis The Singapore economy has experienced one of the highest rates of growth in the world over the past three decades(Ramkishen S. Rajan, 2009). The figure below indicates the national income like GDP and labour market during 2006 to 2009. Figure 1: Economic Survey [pic][pic] (Source: Ministry of Trade and Industry, Annual Statistics, 2006-2009) Compareing with 2008, the unemployment rate increased by 3% in 2009 and the Gross Domestic Products (GDP) of Singapore declined about S$8,500 million from 2008 to 2009(Ministry of Trade and Industry, 2009). At the end of 2009, although GDP is less than that in 2008, it can be found the labour force and employed persons these two sector becomes a grow trend. The average rate of unemployment rate shows the economy still not revived. It illustrates the number of changes in employment slumped about 75%. Social analysis Except for a small number of indigenous Malays and Orang Laut, the population of Singapore which grew under British rule were immigrants from the immediate region, and

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