House Of Vans: The Van Doren Rubber Company

Number Six: They Created VanPac with Vans Shoes Back in 1999, PacSun collaborated with shoe brand Vans to jumpstart Vans’ apparel line. The partnership was beneficial to both companies, bringing more people through the doors of PacSun stores. The retailer still carries the Vans brand of footwear and clothing.

{draw:frame} NCCB503 – MBQC831 Marketing Doug Stayman Rubbertech Case 10/17/09 Order of files: Additional Comments: {draw:frame} Executive Summary Siam Cement’s offer to purchase an initial order of 200 units at $9,000 per unit, would lead to a net profit

Background Converse as a brand Converse Inc. which is based in the USA, is a wholly owned subsidiary of NIKE Inc. which was established in 1908.The Converse brand has built a reputation as “America’s Original Sports Company” and is associated with a rich heritage of legendary sneakers such as the Chuck Taylor All Star, Jack Purcell and the One Star sneaker.

<br> <br>Rubber-soled shoes were first mass-marketed as canvas-top "sneakers" by U.S. Rubber, with its keds® in 1917. But the elevation of athletic shoe manufacture to both a science and a fashion was due largely due to Phil Knight and Steve Bowerman of Oregon.

They expanded their market to surfing, snowboarding, mountain biking, and bicycle racing also. They did really strong and aggressive grassroots campaigns and met with a lot of buyers for youth-oriented stores. They asked footlockers to try their shoes and even alternate rock bands to wear their shoes on stage. The most important was that they hired an advertising agency called Lambesis and re thought of all their campaigns. It was also ranked as thirteenth coolest brands along Nike, Adidas, etc. Within two years of starting with a new way of marketing, they got the “cool” people to wear their shoes and advertise them self in that manner. When people saw their favourite band wearing those shoes they wanted to wear them too. In a similar manner when they saw pro skateboarders wearing those shoes they wanted to wear them too thinking it might help them to be like them. Another reason for their success was they fit a particular personality, as they were the innovators. Innovators have always gained a edge with them. They market their product with creativity and coolness in case of Airwalk. With this a few people promoting the brand, Airwalk

“Sneaker Con” was started in 2009 in New York, New York. The owners Alan Vinogradov, Barris Vinogradov, and Yu-Ming Wu started selling and trading shoes to New Yorkers to make money. Eight years later it has turned into a big event in the United

Tire City Incorporated Tire City, Inc. is a rapidly growing retail distributor of automotive tires. Although they have 10 shops located throughout the Northeast region, the bulk of TCI’s inventory is managed at a central warehouse. During the last three years, sales have been growing at a compound annual rate in excess of 20%. With such a great reflection of their excellent service and customer satisfaction in their net income, TCI’s central warehouse is “bulging at the seams”. TCI has decided to expand its warehouse facilities to accommodate future growth, and has requested a five year loan. We, MidBank, previously financed a project for TCI in 1991, which is currently being repaid in equal annual installments. TCI plans to

Vans Maxed Vans Maxed is the latest product that is directed to athletics and improving optimal performance. Figure 1 is a mockup of what Vans Maxed is expected to look like, still keeping the iconic Vans line on the shoes. In this research paper, we will look closely as to how Nike has built and extended their brand, as they are a major competitor and have excelled in marketing their brand.

To begin with, sneakers have evolved to what they are today. Sneakers long ago were made from flexible tree sap from rubber trees. 3,000 years ago, the people of Central and South America took melted rubber and humans would stick their feet in the rubber to make a outline of the shoe. After they would dip their feet in the rubber the people would peel the rubber off their feet, and it would dry. That is how people would make sneakers back the. More modern sneakers only developed in 1830 in England. The sneakers in the 1830s had rubber soles and a canvas like fabric. In text 1: “The History of Sneakers” it states, “ Gradually, though, sneakers became the leisure shoe of choice for many Americans. By 1897, the Sears, Roebuck catalog in the United States advertised an affordable rubber-soled shoe that cost just sixty cents a pair.” This quote is saying that most people wore sneakers even in the 1800’s. The rubber sole

For the basic earnings per share: according to Canadian Tire’s annual report, basic earnings per share is calculated using the net income attributable to the shareholders of the Company divided by the weighted average number of Common and Class A Non-Voting shares outstanding during the reporting period. (p75, Canadian Tire annual report)

In 1960s, Vans Doren set out to make the most durable and affordable casual deck shoe in the market. Unlike other shoes manufactures, Vans sold its sneaker directly to customers out of its own retail store in Anaheim, California. Customers could enjoy customized Vans. But the industry insiders derided the unconventional business model which actually fulfilled customers' needs. By the end of 1960s, the canvas had developed a small but loyal following among the Southern California surf set.

Case study: TREADWAY TIRE COMPANY “Evidence of Human Resource Management can be traced to pre-historic times, like mechanisms being developed for selecting tribal leaders. Knowledge was recorded and passed on to the next generation about safety, health, hunting, and gathering. 1000 B.C to 2000 B.C saw the development of more advanced HR functions. The Chinese are known to be the first to use employee screening techniques, way back in 1115 B.C. And turns out it was not Donald Trump who started "the apprentice" system. They were the Greek and Babylonian civilizations, ages before the medieval times.” - Rashida Khilawala

Introduction Target Market The primary target market of TOMS is males and females between the age of 19-24 that want to combine the creativity of being a trend-setter with the satisfaction of being socially responsible. This age range is a part of what is known as Generation Y, or the Millennials. Generation Y has brought a trend of social awareness and activity. From 2002 to 2005 the number of people volunteering went up 25%. This generation is all about giving back to the people, so Toms allows this group to give back by purchasing their shoes. TOMS has also done its homework on this group as well. Utilizing social media, TOMS reaches out to over 488,000 twitter followers, 280,000 Facebook fans, and several thousands of YouTube users. TOMS understands that generation Y prefers hands on involvement. In order to make that happen, TOMS fans are allowed to take part in a yearly One Day Without Shoes movement to understand what it is like to be shoe-less. In addition to the giving back and the social movements, TOMS shoes let young adults be expressive in their style. The plain shoe design makes way for creative minds to manipulate the shoe as anyone may please. TOMS is mainly focused in the U.S., but the shoes are available in over 30 countries globally

The Goodyear name has been one of the most recognized brands in the tire industry around the world. They are known for having a superior quality product through the price and positions they have chosen. Their slogan, “The best tires in the world have Goodyear written all over them,” (Kerin, 2005) provides their customers with a high class message and creates an importance for them to preserve the accessibility of their high value brands. Unfortunately, consumers have become more price conscious about their tire purchases and less focused on loyalty to a specific brand. They experienced a 3.2% decline in the market share for the tires associated with passenger car replacement (Kerin, 2005). Because of this change, Goodyear has seen a drop in their sales. With already 2 million Goodyear brand tires, which have been worn out, being replaced at 850 Sears Auto Center locations annually, Goodyear reopened previous discussions with Sears to possibly sell their Eagle brand tires or all Goodyear tire brands through them. Choosing to do so could create great benefits for the company but could also generate turmoil within their franchises and other retail chains where their brands are sold. Before making the final decision, they must determine how this move will affect their franchisees, are they willing to significantly change their distribution policy, what brands Goodyear will allow to be retailed through the Sears network, and how cannibalization of their brands sold via other

Company Background Adidas’ story is much like the athletes it represents: it comes from humble efforts to global greatness. “We started in a wash room and conquered the world”, the company says in the history portion of their website. The adidas Group is an athletic footwear and apparel German multinational, founded in 1949 by Adolf “Adi” Dassler. Its headquarters is situated where it all started, in the small town of Herzogenaurach in Germany. Rachel Chambers, author of the article “A Feud Between Two Brothers Leads to the Three Stripes”, says that During World War I, sports-loving Adi started making shoes out of his mother’s laundry room with a bicycle-powered fabric trimmer (2010).