House Of Vans: The Van Doren Rubber Company

Decent Essays
In the year of 1966 two brothers by the names of Paul Van Doren and Jim Van Doren went in partners with Gordon Lee and Serge Delia to open business in Cali. They opened at 704 E. Broadway in Anaheim California on the 16th of March. The Van Doren Rubber Company was unique because it manufactured shoes on premises and sold them directly to the public. On the first morning they opened, March 16th, they sold to 12 customers who purchased their first ever pair of Vans. These first pairs were made the day of the order and picked up that evening. At this time the “Vans #44 Deck Shoes” now known as the “Authenics” were born. The name “House of Vans” was coined in the early 70’s by skateboarders with the sticky soles.
Get Access