House of Tata

c. Did anything surprise you about the company's values? Why or why not? (1-3 sentences. 1.0 points)

In all aspects of life, women are pressured to be someone they are not. They are put in situations that force them to chose a path of life. In “The House on Mango Street”, Esperanza is forced to think about leaving Mango Street in the future, because she is surrounded by women who are pushing her to become an adult.

5. Is Helen Buono right that management would destroy value if all of the firm’s assets were redeployed into only the telecommunications business segment?

There were certain competitive threats due to opening up the Indian economy. One brand, instead of many, will create a strong equity that will benefit all Tata companies to fight competitors entering Indian market.

When I grow up, I want to be a black gum tree. Black gum trees are known for their internal strength. Instead of dwelling on outward beauty, they spend more time focusing on their inner growth and developing their core. Only after they have achieved this goal can they produce beautiful fruits that draw animals near to them. Any surfaces that the berries touch are stained as to say, “I was here and made a permanent difference.” After they have utilized their outward influences, they use their internal scars and hollow places to protect the animals surrounding around it. If human lives were to reflect the concepts of the black gum tree, governments, individuals, and communities would be radically transformed. While this is a beautiful image,

When first coming to this country as a Hispanic American you may face a lot of difficulties and find more problems than the average white American. Hispanic people go through different adversities and have trouble overcoming them. In The House on Mango Street the main character Esperanza is the one that narrates the story, she explains what it is like to live on Mango Street. She shows the readers that living on Mango Street is perceived as a terrible area, if one were looking from the outside in. But those that live there feel that they live in fair living conditions. The fact is most of the people who live on Mango Street don 't know what it 's like to live outside of mango street. In the story, they show a lifestyle that most Hispanic people deal with especially the ones that come to America and have to figure out how to make ends meet. In The House on Mango Street, the novel has many themes and problems, such as gender inequality, stereotypes, and language barriers. With short stories like "Aria" and "the myth of Latin Woman," a solution is always found. Sometimes there is a simple solution and other times, it is not so easy to find, or there 's just no solution to solving the characters problems and they are still trying to look for results.

A standout amongst the most well-known and regarded industrialists in India, Ratan Tata (Ratan Naval Tata), is the Chairman of the Tata Group which is situated in India and containing 98 working organizations spread across 56 countries in six continents. Ratan Tata, born on December 28, 1937 to Soonoo and Naval Hormusji Tata and is the great grandson of Jamsedji Tata founder of Tata group. Rattan’s childhood was troubled, his parents separated in the mid-1940 and Ratan and his brother were raised by their grandmother. He learned at the Campion School in Mumbai and at 15 years of age, he moved to the United States for further studies. He finished his graduation from Cornell University with a degree in Architecture and Structural Engineering in 1962 and briefly worked with Jones and Emmons in Los Angeles. He was offered a position at IBM, which he turned down on the advice of JRD Tata. He finished the Advanced Management Program at Harvard Business School in 197510. Left to him, Ratan Tata would most likely have stayed on in the United States in the wake of preparing as a draftsman at Cornell University. However the child of appointee gathering director Naval Tata and the nephew of JRD Tata couldn 't be permitted to work outside the gathering. In 1962, Ratan joined the family business, taking a shot at the Tata Steel shop floor at Jamshedpur, working with

Difficulty in finding similarities in markets or operational capabilities; Tata has more than 100 operating companies in seven main business groups doing business in 80 countries: chemicals, information systems and communications, consumer products, energy, engineering, materials, and services. It’s difficult to find similarities in markets or operational capabilities, so they need more effort to develop to different strategies for different markets especially for consumer products. More complex and challenging process of managing strategically it face.

First of all, a strong brand can be seen as the condition for organisations to expand products, offer more service, and introduce new products (Chernatony and McDonald, 2003). Secondly, a strong brand can lead to growth marketing communication effectiveness (Keller, 2009). ‘To build a strong brand, the right knowledge structures must exist in the minds of actual or prospective customers so that they respond positively to marketing activities and programs in these different ways.’(Keller, 2003, p. 140) Furthermore, Kay (2005) asserted that the strong brand can be seen as a resource of management, which make brand extension easier and useful to build distribution network. Companies are not treated by the intermediaries (Chernatony and McDonald, 2003). Moreover, companies are comparatively easier to change price if they have strong brands. As Henderson, et al (2003) said, a strong brand can allow for premium pricing even still remain loyalty customers, which help companies to survive in the intensive competitive market.

As concluded in the case, there is a significant potential in focusing on customer’s needs, the third C in the triangle of Company, Competitor and Customer. In doing so, SCTP can build customer-based brand equity (Keller, 2001). Keller (2001) provides a four steps-model to build a strong brand that customers like to relate to.

Branding has become the key concept of marketing strategies. Brand is the name of firm, products, services, and above all, it is coherent with the firm’s image from

Ratan Tata believed that all the Tata group companies had enough shareholdings in their associated

* Seriously challenged with the problems unique to India. Did not have a clue how to solve them on their own e.g

Political Tata Motors operates in a vast amount of places all across the world . They’ve had great success in regions like Europe, Africa, Asia, the Middle East and Australia. When it come to politics influences Tata Motors need to pay close attention to Laws and regulations as well as the governing bodies that control the area. Local governments regulate commerce, trade, and investments. The local markets and economies are all influenced by national and local influences.

From a stagnant $12 billion dollar value in 2003 to a turnover of almost $139 billion company in 2014, the former chairman and brain behind the success, Mr Ratan N Tata and the current leader Cyrus Mistry has succeeded bringing the Group to be one of the top global conglomerate in the world.